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Magic Toob

Lampshade Levelers

Level-Headed Lighting

It’s amazing how something so simple can solve such a nagging problem.

The problem is lampshades that won’t stay put. The solution is Magic Toob, a silicone tube invented by former chemist Jack D’Alelio to wrap around existing lampshade clips. The rubberized surface of the tubing grips a light bulb, solving the problem of perpetually crooked mini shades and chandelier shades. In particular, Magic Toob works great with
spiral-shaped compact fluorescent lamps (CFL). The silicone wrapper makes it possible for rigid metal lampshade clips to grip even irregularly shaped CFLs without slipping.

Why is this important? CFLs use much less power and can last 10 times longer than incandescent bulbs. They fit into most lighting fixtures formerly used for incandescents – but many of us have avoided making the switch because the spiral CFLs don’t work with our traditional clip-on lampshades. To get around that problem, manufacturers make round CFLs that are shaped like old-school incandescents. But round CFLs cost about four times as much as spiral ones. With Jack’s patented Magic Toob, you can buy energy-efficient, economical spiral CFLs without worrying about lampshade incompatibility.

The federal government may soon mandate a phasing-out of incandescents, perhaps as soon as 2012. But there’s no need to wait until then to start saving power and money.

— Ann
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Magic Toob - Lampshade Levelers
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Grommet Launch Conversation

  • Jack
    Jack

    I’m thrilled that the Daily Grommet has chosen to feature the Magic Toob Lampshade Leveler as Today’s Grommet! This day is all about the “wearing of the green," but how about becoming greener while saving a lot of green? Being able to use the odd shaped energy efficient bulbs with your existing shades will save you money and stop you from seeing red while trying to get your shades to snugly fit all the oddly shaped bulbs in your home. I look forward to everyone's comments!

  • Kate
    Kate
    3/17/2010 1:02 PM

    Makes sense to me! Simple solutions are the best.

  • Jennifer
    Jennifer
    3/17/2010 1:02 PM

    A very clever product. I use these in my home and they solve huge problem. In our home we use the curly bulbs in virtually all of our lamps now that we have the Magic Toob. Prior to installing the Magic Toob on our clip on shades, we were limited where we could use the curly bulbs.

  • Jack
    Jack – Special Guest
    3/17/2010 1:08 PM

    Thanks for the comments. It appears that you guys aren't alone. This is the feedback I've been getting from people who have tried the product:

    Patty in Indiana - “Congratulations Jack, you are so smart! I've been trying to come up with an idea for about a month now. It never occurred to me to insulate the existing old-school clip.”

    Diana in Vermont - “This appears to be a great invention! In my lampshade business, people want to use the CFL's but many shades have clips, as you know.”

    Carl in Michigan - “Your idea works great. It holds the shade in place very well. I couldn't be happier with the performance of these.”

    Sue in Massachusetts - “Works great! Love this product!”

    Jon in Pasadena - “I'm pleased... they solve the problem of metal clips on slippery glass CFL bulbs.”

    Amber in Indiana - “Product is working great! Lampshades are staying on straight, no tilting. Thanks!!”

    Victor in New York - “Excellent adapters.”

    Tom in Pennsylvania - “Simply Ingenious! Thank You!”

    Colby in New Hampshire - “Great job, I think you have a winner.”

    Dotty in New York - “Got the samples, so simple it is great!!! Another Post-It. What is the cost and what is the minimum?? Who is distributing these and where do I sign up??”

    Anna in Maryland – “I just used the toobs on a lampshade and it works perfectly - no more tilted lampshades. Will recommend your product to family and friends.”

    Kathy in New Hampshire - “This is great. It’s nice to have the shades looking like they should instead of skewed!”

    Bill in Massachusetts - “I have used them on two lamps now, where I couldn't use fluorescent bulbs before, and they work great! The idea is simple and elegant, just what is necessary for these bulbs.”

    Mike in Jamaica - Jack, the Magic Toobs work perfectly for me. They fit snugly on my 16 shades and are secure on the spiral CFL's that I am using. An AWESOME Product!!!

    Patricia in New York - Love it!! Easy to put on and I haven't had to think about it since!! I've be telling all of my family and friends. I'm so happy to not have to buy new lampshades... You have a great product!... can’t wait until they’re in the stores!

  • Diana Peduzzi
    Diana Peduzzi
    3/17/2010 1:15 PM

    Hi Jack, congratulations on your product launch. I have distributed many samples to satisfied customers at my Lamp/Shade Shop. For more information on the savings associated with CFL's, visit http://www.newbulbintown.com. One CFL can save you $42 in electric costs over its lifetime. Another thing, using a Magic Toob to convert a clip lampshade from incandescent to CFL makes it less likely that the lamp will become a fire hazard, since CFL's are so much cooler. An over-sized incandescent in a clip lampshade can be dangerous. You can use a higher-output CFL in a smaller shade when you need more light. We're fortunate in Vermont that Efficiency Vermont subsidizes the cost of CFL's in many of the hardware stores, so we can usually buy them for $1 (Ace, Aubuchon among others)

    Good luck.

    Diana

  • DJP
    DJP
    3/17/2010 4:53 PM

    I tried these and loved them. @Kate's comment is so true. I had a package of three and figured that that was enough until I realized that we have far more lamps with the 'clip on' shades than I realized. Most of our bedroom lamps are clip on, and the kids often leave them on all day when they have gone off to school. With the CFL I'm not as upset about this, as the amount of electricity used is so much less. Jack, a great invention.

  • Patty
    Patty
    3/17/2010 6:27 PM

    You've sold me. What a great product.

  • mcc
    mcc
    3/17/2010 8:56 PM

    We are travelling right now with friends; and when we get home we'll both order this terrific product - what a great idea!

  • susan m.
    susan m.
    3/17/2010 10:24 PM

    jack,what a fabulous idea! and so reasonable a price! wish i had thought of it first.this is definitely a product i would purchase.

  • Anna
    Anna
    3/18/2010 6:57 AM

    Such an easy solution to such an annoying problem. Guess I better stock up if the old light bulb is being phased out.

  • Ed
    Ed
    3/18/2010 6:58 AM

    This is a really clever idea whose time has come. This will allow everyone to switch to the new mandated energy saving bulbs without new lampshades needed.

  • Jim
    Jim
    3/18/2010 7:05 AM

    Very neat product - clever and effective.

  • Bernie
    Bernie
    3/18/2010 8:13 AM

    Great product I have used it on our chandalier and the shades stay put. Everyone should be using this product.

  • Lori
    Lori
    3/18/2010 8:13 AM

    This has saved me so much money and time...no need to purchase new lampshades, ability to effortlessly swith to energy saving bulbs, AND no time spent straigtening shades. I have loved it.

  • Stacey
    Stacey
    3/18/2010 8:31 AM

    Wow, what a great idea! So easy yet so helpful!

    Thanks.

  • James R
    James R
    3/18/2010 9:55 AM

    Great idea. It's cost effective, too.

  • Katherine
    Katherine – Grommet Team
    3/18/2010 11:26 AM

    When I was rummaging in my closet this morning, a shirt fell off of one of my wire hangers and I immediately thought of Jack's Magic Toobs. I bet that little piece of silicone could wrap around a hanger just where it is needed to keep those problem clothes from slipping off!

  • Chris T.
    Chris T.
    3/18/2010 11:37 AM

    Just a Great Idea Jack. I love it. I have many lamps that I can use these on. An irritation solved by your idea. Good Luch and Thanks !

  • Sue B
    Sue B
    3/18/2010 12:21 PM

    Wow! This is so great, now I can buy any lamp without worrying about the shades fitting. Great idea!

  • Amy
    Amy
    3/18/2010 5:00 PM

    This is a really neat product! My shades are nice and straight, and my little one is comforted by the glow after the lights go out. Great idea!

  • Jack
    Jack – Special Guest
    3/18/2010 6:26 PM

    Thanks for all the great comments! I'd like to give a special shout out to Diana Peduzzi who was one of the very first people to inquire about the Magic Toob. Diana, can you please provide a link to your lampshade business in VT? I would like to put it up on the new Magic Toob site that will be rolling out soon!

    Katherine, ever since shooting the Grommet video, I've been pondering some additional interesting hacks for the Magic Toob, you just came up with the best ones yet, and I'll tell you why I know it will work! When I was developing the product, I needed something that could stand in for a bulb clip because I had only purchased a limited number of bulb clips and shade frames from The Lamp Shop in NH (That’s a shout out to YOU Colby!). It turns out that the wire used to make bulbs and the wire that’s used to make coat hangers are the exact same size! And here’s a fun little footnote: In an earlier comment I posted some of the feedback I’ve received from customers. One of them was Mike from Jamaica (Hey Mike!). He first contacted me several months ago and wanted to know if the product would work on a bunch of rattan shades that he had custom made. He told me the bulb clips were made from coat hangers so I knew they would work! LOL!

  • Steve Leonard
    Steve Leonard
    3/18/2010 8:07 PM

    Great idea Jack , Showed this to my wife and she was happy to know that she can buy the energy saving bulbs for our lamps , keep up the good work !

  • Shelley
    Shelley
    3/19/2010 2:59 PM

    This really is a great product.Have been using a few myself and they really help with the energy efficient bulbs which are all I buy now. Nice work,Jack!

  • Jack
    Jack – Special Guest
    3/20/2010 9:55 AM

    I just wanted to let people know that the Magic Toob web site will be down for about a day or two. Unfortunately, no one at Go Daddy told me this ahead of time, otherwise I would have posted something on the site letting people know before it went down!

  • Jack
    Jack – Special Guest
    3/24/2010 7:43 AM

    "Nimble Jack Enterprises to exhibit at the Down:2:Earth Green Living Festival in Boston" Read our press release here: http://www.magictoob.com/News_Press.html. You can find out more about the expo Apr 9 - 11 here: http://www.d2eboston.com/.

  • Katherine
    Katherine – Grommet Team
    3/24/2010 8:32 AM

    @Jack - we wish you great success at your show!

  • Jack
    Jack – Special Guest
    3/26/2010 8:25 PM

    Hey guys! We just helped another entrepreneur reach their funding goal through Kiva!

    http://www.kiva.org/lend/189214

    To see all the other entrepreneurs we've already funded check our our Giving Back page:

    http://www.magictoob.com/Giving_Back.html

    Have a great weekend everyone!

    Jack

  • Jack
    Jack – Special Guest
    4/1/2010 10:02 PM

    Here's GE's latest press release about its new Smart Bulb and Nimble Jack Enterprises Response!

    http://www.nimblejackenterprises.com/News_Press.html

  • David
    David
    4/27/2010 12:40 PM

    the congress is not banning incandescent light...

    http://greginthedesert.net/2007/12/congress-did-not-outlaw-incandescent-bulbs-in-2012/

    but the product is still very useful!

  • Katherine
    Katherine – Grommet Team
    4/27/2010 3:04 PM

    @David - thank you for adding that clarification!

  • Jack
    Jack – Special Guest
    5/13/2010 9:00 PM

    David is technically correct in that the law passed by congress does not actually state that incandescents will be "banned" in so many words but the law sets efficiency standards for light bulbs that NO incandescent will be able to meet! So for all intents and purposes, it will result in a "de facto" ban. GE was working on development of a new type of high efficiency incandescent but has since stopped all development:

    http://www.environmentalleader.com/2008/12/01/ge-suspends-development-of-high-efficiency-incandescent-bulbs/

  • Jack
    Jack – Special Guest
    8/31/2010 11:33 AM

    I just wanted to share this recent feedback on the Magic Toob: Carolyn in Baltimore - Hi! Thanks for making these available. They will help a lot. Have a GREAT DAY! Carol in Kansas - Hi! If you could ship ASAP it would be greatly appreciated! I'm ready to throw this shade out the window!!!! Thanks!

  • Katherine
    Katherine – Grommet Team
    8/31/2010 11:36 AM

    Thanks Jack! It's always great to hear from customers who have had their problem solved by your product!

  • Jack
    Jack
    3/7/2011 6:13 PM

    Nimble Jack Enterprises and the Magic Toob appear in USA Today! Woohoo!

    http://www.usatoday.com/money/perfi/basics/2011-03-07-lifestages07_ST_N.htm

    Jack

  • Katherine
    Katherine – Grommet Team
    3/7/2011 7:35 PM

    @Jack: Very cool, congratulations!

  • Jack
    Jack
    2/18/2012 5:16 PM

    The Magic Toob just won The Next Big Zing Award for 2012 in The Home category!!

  • Chew-Hoong
    Chew-Hoong – Grommet Team
    2/20/2012 12:21 AM

    @Jack: We are all thrilled! Congrats. What a "zing-ing" way to kick off 2012.

  • Jack
    Jack
    3/17/2012 7:47 PM

    Today marks the second anniversary since the Daily Grommet Launched the Magic Toob! Here's the latest customer feedback that arrived today from Tom in New York:

    "The floors in our home date from about 1840 and they have enough bounce in them that with normal foot traffic the table lamp shades in our dining room were never straight for very long. I'm glad my web search for "crooked lamp shades" turned up Magic Toob. I think your product should be standard equipment for clip on shades."

  • Joanna
    Joanna
    10/2/2012 7:06 PM

    I want to order some of the lightbulb levelers but don't know how to go about it. Please advise. thanks

  • Chew-Hoong
    Chew-Hoong – Grommet Team
    10/3/2012 6:14 PM

    @Joanna Gangemi: We see that you've asked to be notified when the Magic Toob is available; will be glad to.

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