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What is a Grommet?

Mission Statement

We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Buy differently.

A Grommet is an innovative, unique product that is created by a Maker with a story to tell. Often a Grommet is new to market or has not yet been broadly discovered. When we choose Grommets, they are ready to find a wider audience and our product launch platform gives them the amplification and attention they deserve.

We pay special attention to underrepresented entrepreneurs: People under age 25, people over age 65, and women of all ages. These entrepreneurs tend to have a harder time raising capital and striking partnerships because their profile does not match the typical stereotype of a successful company. The founders and creators of Grommets also tend to be building businesses that align with one or more of these values:

  • Preserving a handcraft
  • Solving a problem in a fresh way
  • Creating jobs in a struggling or developing region
  • Building a social enterprise
  • Fostering green and eco-friendly practices
  • Manufacturing in the USA
  • Inventing a new technology

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