At Daily Grommet we love to tell the story behind the products that we feature. Today's story spans generations and continents. If it weren't for the act of courage taken almost a century ago around the world, this story wouldn't be able to be told today.
The founders, Antonio and Maria Guasch were workers of a textile company. They were fed up with the abuses of the owner and decided to open their own factory. After many difficulties the company was founded in 1925 in Barcelona. A few days after Antonio Guasch died. Maria did not give up and she went ahead with the business in a time when women were supposed to be at home with babies. Maria had to work extremely hard to start her fledgling business and educate her son and daughter at the same time.
Her son, Jacinto Guasch took over the business and later, in 1980, the company opened a new factory in Monistrol de Montserrat, near Barcelona at the foot of the mountain. During the next 10 years the company had two factories, but in 1990 the factory in Barcelona was closed and all the production was moved to Monistrol. The old factory was sold when the old industrial area of Barcelona was converted for the Olympic games of Barcelona 1992.
After a heavy textile crisis in 1991-1992 the company realized that the sector was extremely vulnerable to foreign competition coming from Asia. With the clear goal of innovating they developed their seamless technology.
This technology allowed them to develop innovative and high quality product at a competitive cost.
They first created Rolldrap, cotton cloths in a roll, in 1996. Today they are leaders in the Spanish market of cotton cloths for the hospitality market and the product is expanding through Europe. In 2005 they explored the possibility of developing other products that would use the same seamless technology. The idea of manufacturing textile napkins on a roll was the first step. The success in the hospitality market was immediate. The concept of a disposable textile has captivated hotels, caterers and restaurants all over the world.
Following the success of the MYdrap napkins for the hospitality market they developed the same concept for the retail. In 2008 they registered the MYdrap brand. The concept of cotton napkins in a roll available in a range of colors and sizes has been an immediate success. The product has expanded all over the best stores in Europe, Japan and Canada and we wish to do the same in the USA.
MYdrap on the Today Show
After being featured as one of 'Today's Style Fashion Emergency Fixes' a couple of weeks ago (see the video below) the MYdrap team has been invited back and will be featured this Thursday, April 14th. We can't wait to cheer them on and watch the US market embrace this product. Grandma Maria would be very proud.