At The Grommet, we truly believe that every purchase is an act of citizenship. That's why we launch undiscovered products and help them succeed. Our Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Browse our Citizens Gallery to learn about these ideas or post your own. Buy differently.
The Grommet is a product launch platform. This means we find unique, undiscovered products and help them succeed. We have launched over 2,000 companies since 2008. Many have gone on to become household names. (for example: SodaStream, IdeaPaint, FitBit, Banagrams and FoodShouldTasteGood) Our goal is to level the playing field so the best companies can win. Until The Grommet came along , that was simply not always the case. At this point, we can predict the future when it comes to consumer products and companies. We take that responsibility seriously while enjoying every minute of this inspirational work.
The company was named one of the Hottest Companies of 2013 by Internet Retailer.
We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Buy differently.
We produced this quaint video in 2008. We keep it on the site because it is still accurate! It also keeps us connected to our roots.
If you'd like to see some of the ideas currently being submitted to the Grommet, take a look at our Citizens' Gallery. Better yet, submit an idea for a possible Grommet yourself! Follow the Grommet story as it evolves, on our founder Jules' Blog and on the the Grommet Blog.
First Grommet Launch: October 20, 2008 - BunnyTail Blanket
Grommets That Hit the Big Time:
450% YOY Growth in 2013
2000+ Grommets, 600+ SKUs, 20+ Categories launched since 2008