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Rhoost

Baby-Proofing Products

Noninvasive Baby-Proofing

Keeping baby safe is the top priority when it comes to baby-proofing, but that doesn’t mean you can’t safeguard with style. Today’s Grommet combines the science of baby-proofing with the art of thoughtful design.

The creator is Vianka Perez Belyea, who was underwhelmed by the baby-proofing products available when her infant daughter Soledad (now 3) started crawling. Vianka teamed with Tavinder Phull, and the two co-founded
Rhoost to create their own functional, stylish baby-proofing solutions.

Rhoost’s Decoy outlet covers do their job keeping little fingers away from electrical outlets. Plus they have a notched groove on the back that’s just the right size for the prong of a plug. You slip the prong into the recess, twist, and the plug cover pops off. Presto, no ruined fingernails.

We also love that there are no screws required for Rhoost’s Sling cabinet locks and no adhesives used with its impact-absorbing Edge corner protectors, so your cabinets and furniture won’t suffer any long-term baby-proofing damage.

The whole line is easy to install and a breeze to relocate if you want to bring it along on a visit or vacation. That’s what won over Liz Meagher, who told us about Rhoost (she also discovered Tank Nanny, another clever safety device). Safety doesn’t have to be an eyesore!

— Ann
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Rhoost - Baby-Proofing Products

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Grommet Launch Conversation

  • Vianka
    Vianka

    Hello Daily Grommet friends! I’m Vianka Perez Belyea, mother of a very feisty 3 1/2 year old and co-founder of Rhoost, a company that makes functional, stylish, non-toxic and eco-friendly childproofing products. And if you’ve ever almost thrown your back out lugging a coffee table out of sight in order to avoid using one of those awful sticky foam doohickeys – we have a lot in common!

    I am thrilled to join you all on the Daily Grommet today and look forward to answering any questions you have about our products (or anything else) as well as hearing from you all…

  • Lora Kratchounova
    Lora Kratchounova
    1/13/11 1:11 PM

    We love Rhoost - we have all three of their products - the Edge table protector is our favorite. Helps our 1 yr-old active boy stay away from trouble. My husband attached the Edge upside down across the house, but I am sure, as our son grows, we will be able to switch the position and use as intended. (Full disclosure - my company is working with Rhoost)

  • Vianka
    Vianka – Special Guest
    1/13/11 1:39 PM

    Lora: Give kudos to your husband for being creative! We've had a number of parents who are doing the same thing. Thanks for sharing!

  • Katherine
    Katherine – Grommet Team
    1/13/11 1:44 PM

    It's amazing to see the businesses that crop up out of parenthood! It seems that new parents, experiencing everything for the first time, have a sharpened sense of what is working and what isn't. Vianka, do you have any big learnings from starting your own business, something that you didn't realize at the beginning? Do you have any advice for those others out there who have a product idea and want to see it through to reality? Kudos on a great product!

  • Vianka
    Vianka – Special Guest
    1/13/11 2:29 PM

    @Katherine Klinger: Excellent question - it can take the rest of My Daily Grommet time to answer :-) There are many things that I didn't realize but the most important is how hard and exciting it is to start a business. You also see the world from a different perspective as it relates to products. For example, why would the consumer buy this? Is the Ad working? What makes the packaging great? Why was the message so powerful? As for advice, have a great team (and not your friends). I have an amazing business partner and it really helps when someone is thinking about the company as much as you do- and I mean around the clock. Talk to as many people as possible - this really helped us move forward with the idea. We haven't stop talking...

  • Amy Burba
    Amy Burba
    1/13/11 1:45 PM

    So great to see an eco-friendly option for child proofing! Keeping our kids safe in more than just one way.

  • Vianka
    Vianka – Special Guest
    1/13/11 2:07 PM

    @Amy Burba: Thank you - It has been so helpful to get feedback from parents!

  • Christine Lucy
    Christine Lucy
    1/13/11 2:02 PM

    This looks like a great line of products! And if my 2 1/2 yr old son is any indication of how devilish my now-four month old twin sons will be, I'm certain they'll come in handy!! As jeanne suggested, I'll order them now to be sure I have them on-hand later! Thanks DG!

  • Vianka
    Vianka – Special Guest
    1/13/11 2:33 PM

    @Christine Lucy: You will be quite pleased with how easy it is to install and uninstall. The best part is that you can drop off the kids & Rhoost products at grandma's house.. to do something fun I hope!

  • Ryan F
    Ryan F
    1/13/11 3:14 PM

    We're expecting a baby any day now... definitely have to stock up on these. So psyched I don't have to banish my favorite modern furniture.

  • Vianka
    Vianka – Special Guest
    1/13/11 3:26 PM

    @Ryan F: So nice that you came across us & Daily Grommet before having the baby. CONGRATS - Being a parent is one of the hardest and most rewarding work you will ever do!

  • Jill
    Jill
    1/13/11 3:16 PM

    Rhoost products have become a fast favorite with my friends. The sleek, modern look is what drew them in, but the fact that they can remove the products easily and take them to their parents' homes for last minute babysitting help really won them over!

  • Vianka
    Vianka – Special Guest
    1/13/11 3:28 PM

    @Jill: Thanks for the feedback Jill! Our products are for parents and anyone who is around kids. That's a lot of people if you ask me. Thanks for spreading the word!

  • Vianka
    Vianka – Special Guest
    1/13/11 4:47 PM

    As we wrap up today's Daily Grommet, I wanted to share my favorite baby proofing advice for parents, parents to be and grandparents:

    Don't wait until the last minute to baby-proof - kids are smart and are very aware of their surroundings. If you baby-proof before they start crawling, it will be an easier transition for not just the caretaker but also the child. Now you have a solution that combines safety and decor.. yeah, that's us! Thank you for your comments and joining me today.

  • Katherine
    Katherine – Grommet Team
    1/16/11 10:16 AM

    I was just in touch with Vianka and she mentioned something that I thought would be great to share. The number one feedback that she hears (and it was a surprise to her) was that people feel comfortable bringing these with to their friends' houses because they provide protection, are quick to install, won't damage anything, and look great!

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