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What is a Grommet?

What is a Grommet?

Mission Statement

We launch undiscovered products and help them succeed; we call them Grommets. Grommets aren't just things. Grommets are products with a purpose invented by people with stories. Buy differently.

All Grommets come from companies that are innovating in their particular domain.  They also have a rich and often inspiring story to share. 

These products are under-discovered either because they are brand new or because they are only known in a specialist community or a specific region of the world.  When we “meet” them, these future Grommets are ready to find a bigger audience. 

We pay special attention to underrepresented entrepreneurs:  People under age 25, people over age 65, and women of all ages.  These entrepreneurs tend to have a harder time raising capital and striking partnerships because their profile does not match the typical stereotype of a successful company.

The founders and creators of Grommets also tend to be building businesses that align with one or more of these values:

  • Preserving a handcraft
  • Solving a problem in a fresh way
  • Creating jobs in a struggling or developing region
  • Building a social enterprise
  • Fostering green and eco-friendly practices
  • Made in the USA
  • Inventing a new technology

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