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Beauty R+D

What if a team of scientists got busy solving your beauty problems? It’s happening at a company called Living Proof. You know this company is different because it’s located steps from the MIT campus in Cambridge, MA — a hotspot for research in biotech and other fields. These folks aren’t just beauty experts, they’re beauty PhDs! The first problem under Living Proof’s microscope is frizzy hair. The team spent a year searching for an effective weapon in hair’s battle against frizz-triggering humidity. They found the molecule PolyfluoroEster — a frizz-fighter that’s lightweight but powerful. Living Proof’s No Frizz styling cream coats each strand of your hair, sealing it off from moisture. It also helps hair repel dirt, so you can go longer between shampoos. This styling cream transforms the texture of your hair into a smoother, softer, just-from-the-salon look and feel. Straight or curly, Living Proof helps you create—and maintain—your perfect hairstyle, all day long. And, hey, for once, humidity won’t undo your ‘do. Bring on the dog days of August, we’ve got science on our side!

Living Proof

No Frizz

Beauty R+D

What if a team of scientists got busy solving your beauty problems? It’s happening at a company called Living Proof. You know this company is different because it’s located steps from the MIT campus in Cambridge, MA — a hotspot for research in biotech and other fields. These folks aren’t just beauty experts, they’re beauty PhDs! The first problem under Living Proof’s microscope is frizzy hair. The team spent a year searching for an effective weapon in hair’s battle against frizz-triggering humidity. They found the molecule PolyfluoroEster — a frizz-fighter that’s lightweight but powerful. Living Proof’s No Frizz styling cream coats each strand of your hair, sealing it off from moisture. It also helps hair repel dirt, so you can go longer between shampoos. This styling cream transforms the texture of your hair into a smoother, softer, just-from-the-salon look and feel. Straight or curly, Living Proof helps you create—and maintain—your perfect hairstyle, all day long. And, hey, for once, humidity won’t undo your ‘do. Bring on the dog days of August, we’ve got science on our side!

Grommet Launch Conversation

Grommet Launch Conversation

  • Kate Bennison
    Kate Bennison

    Hi everyone! If you're like most women, you are in the midst of the worst hair season – summer. Whether you love to style your hair straight or curly, the humidity this time of year can just wreak havoc on your style. But no worries - Living Proof's No Frizz products are just the answer you have been looking for.

    The Living Proof team is comprised of some of the beauty industry's best innovators and scientists who worked for years to develop a true breakthrough hair product. Their innovation was recognized last year when No Frizz won the prestigious 2008 Beauty Breakthrough Award from the editors of Allure. No Frizz really works. I encourage you to watch the video today to learn more about it, and we hope you'll give it a try. I'll be checking in to read your comments and am happy to answer questions.

  • Barbara
    Barbara – Grommet Team
    7/31/2009 12:03 PM

    When Wendy asked me if I'd like to test No Frizz, I jumped at the chance. I have this thick, unwieldy frizz-loving hair. Especially in the humidity of summer. No matter how I tried to style my hair (and with a multitude of products, some expensive, some not so much), it always looked the same. Sort of a very un-flattering Cleopatra poof at the bottom. Yuck.

    Enter No Frizz. I tried it one Friday right before leaving town for the weekend, and I could NOT BELIEVE IT! My hair actually looked like it did when my stylist blows it dry! Wow! This is totally amazing, everyone. And the thing is, my hair still looked better than it ever had through the weekend. Try it. I really think you'll love it.

  • Julia
    Julia
    7/31/2009 12:31 PM

    Good day for this grommet. Hair's evil nemesis, the rain, is in town.

  • claudia
    claudia
    7/31/2009 12:34 PM

    Does the product work if you don't style it with heat ??

  • Wendy
    Wendy – Grommet Team
    7/31/2009 12:35 PM

    With the dog days of summer, most of us are living with humidity. Now with No Frizz, you don't have to live with the "frizzies." This is truly a product that you won't be able to live without. . .

  • David
    David
    7/31/2009 12:42 PM

    Claudia,

    Thank you for checking out our products and our company!

    The products will work without heat. Many women use the Curl Making products on damp hair to air dry their curls with great frizz protection.

    For straight styles, heat always gives a straighter, smoother look.

  • joanne
    joanne – Grommet Team
    7/31/2009 1:06 PM

    To take a look behind the scenes at Living Proof don't miss today's Daily Grommet blog post:

  • Jules
    Jules – Grommet Team
    7/31/2009 1:13 PM
  • claudia
    claudia
    7/31/2009 1:46 PM

    Can't wait to try this! Can it be used on color-treated or permed hair?

  • Julianne
    Julianne
    7/31/2009 1:49 PM

    Looking forward to trying this product, especially given the weather today!

  • Hyon-hee
    Hyon-hee
    7/31/2009 2:59 PM

    Loved the videos, esp the back story. I'd seen this product advertised on a beauty website, but now I'm even more interested in trying out the product. Thanks!

  • Kate Bennison
    Kate Bennison – Special Guest
    7/31/2009 3:07 PM

    That's so great to hear from you ladies! As a member of the team, and a user myself, I can honestly say that No Frizz is a real treat for your locks. Claudia, to answer your question, you can absolutely use No Frizz on processed and/or color treated hair. In fact, our anti-frizz active, PolyfluoroEster, also repels dirt and oil, so you'll be able to go longer between washes, and therefore your color will last longer!

  • marie
    marie
    7/31/2009 3:41 PM

    I was just about to ask about color-treated hair; but you've already answered my question.

    This looks like a great product, especially for use THIS summer!

  • Jill, Founder and Creator
    Jill, Founder and Creator
    7/31/2009 5:01 PM

    After battling Boston's humidity for the past few months and watching my blowdry frizz out in seconds, I can't wait to try this. Thanks for the terrific intro!

  • Miriam
    Miriam
    7/31/2009 5:28 PM

    I'm ordering some right now. For $14, what can I lose, right?

  • Laura
    Laura
    8/1/2009 7:14 AM

    I have very fine hair and find that many styling products just weigh my hair down and make it look worse. How well does Living Proof do on thin hair?

  • Jules
    Jules – Grommet Team
    8/1/2009 3:40 PM

    @Laura Kate from LivingProof knows you are waiting for an answer to your fine hair question...she is travelling and not near a computer at the moment. She promises to get back to us later today, though.

  • Kate Bennison
    Kate Bennison – Special Guest
    8/1/2009 5:33 PM

    Hi Laura,

    Thanks so much for your interest in our products. Living Proof is terrific for women with very fine hair. The big breakthrough for our scientists was when they discovered Poly Flouro Ester - a new molecule that is extremely effective at combating frizz but doesn't weigh your hair down like silicone does in other frizz products. Also, we have two No Frizz products that are made specifically for women with fine hair - our straight making no frizz styling spray for fine to medium hair if you like to wear your hair straight and our wave shaping curl defining spray for fine to medium hair if you like to wear your hair curly. you can find both of these products at the url below. Let us know if we can answer any other questions and we'd love to hear your feedback on our products! Thanks so much!

  • Jules
    Jules – Grommet Team
    8/1/2009 7:35 PM

    @Laura (and the rest of us with fine hair).... the URL Kate mentions is found by clicking on her name. Or here. http://livingproof.com/product/nofrizz/

  • Katherine
    Katherine – Grommet Team
    1/6/2010 2:02 PM

    Congratulations to Living Proof for being featured on the Rachael Ray show!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Living Proof

No Frizz

Beauty R+D

What if a team of scientists got busy solving your beauty problems? It’s happening at a company called Living Proof. You know this company is different because it’s located steps from the MIT campus in Cambridge, MA — a hotspot for research in biotech and other fields. These folks aren’t just beauty experts, they’re beauty PhDs!

The first problem under Living Proof’s microscope is frizzy hair. The team spent a year searching for an effective weapon in hair’s battle against frizz-triggering humidity. They found the
molecule PolyfluoroEster — a frizz-fighter that’s lightweight but powerful. Living Proof’s No Frizz styling cream coats each strand of your hair, sealing it off from moisture. It also helps hair repel dirt, so you can go longer between shampoos.

This styling cream transforms the texture of your hair into a smoother, softer, just-from-the-salon look and feel. Straight or curly, Living Proof helps you create—and maintain—your perfect hairstyle, all day long. And, hey, for once, humidity won’t undo your ‘do. Bring on the dog days of August, we’ve got science on our side!
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No longer available

Grommet Launch Conversation

  • Kate Bennison
    Kate Bennison

    Hi everyone! If you're like most women, you are in the midst of the worst hair season – summer. Whether you love to style your hair straight or curly, the humidity this time of year can just wreak havoc on your style. But no worries - Living Proof's No Frizz products are just the answer you have been looking for.

    The Living Proof team is comprised of some of the beauty industry's best innovators and scientists who worked for years to develop a true breakthrough hair product. Their innovation was recognized last year when No Frizz won the prestigious 2008 Beauty Breakthrough Award from the editors of Allure. No Frizz really works. I encourage you to watch the video today to learn more about it, and we hope you'll give it a try. I'll be checking in to read your comments and am happy to answer questions.

  • Barbara
    Barbara – Grommet Team
    7/31/2009 12:03 PM

    When Wendy asked me if I'd like to test No Frizz, I jumped at the chance. I have this thick, unwieldy frizz-loving hair. Especially in the humidity of summer. No matter how I tried to style my hair (and with a multitude of products, some expensive, some not so much), it always looked the same. Sort of a very un-flattering Cleopatra poof at the bottom. Yuck.

    Enter No Frizz. I tried it one Friday right before leaving town for the weekend, and I could NOT BELIEVE IT! My hair actually looked like it did when my stylist blows it dry! Wow! This is totally amazing, everyone. And the thing is, my hair still looked better than it ever had through the weekend. Try it. I really think you'll love it.

  • Julia
    Julia
    7/31/2009 12:31 PM

    Good day for this grommet. Hair's evil nemesis, the rain, is in town.

  • claudia
    claudia
    7/31/2009 12:34 PM

    Does the product work if you don't style it with heat ??

  • Wendy
    Wendy – Grommet Team
    7/31/2009 12:35 PM

    With the dog days of summer, most of us are living with humidity. Now with No Frizz, you don't have to live with the "frizzies." This is truly a product that you won't be able to live without. . .

  • David
    David
    7/31/2009 12:42 PM

    Claudia,

    Thank you for checking out our products and our company!

    The products will work without heat. Many women use the Curl Making products on damp hair to air dry their curls with great frizz protection.

    For straight styles, heat always gives a straighter, smoother look.

  • joanne
    joanne – Grommet Team
    7/31/2009 1:06 PM

    To take a look behind the scenes at Living Proof don't miss today's Daily Grommet blog post:

  • Jules
    Jules – Grommet Team
    7/31/2009 1:13 PM
  • claudia
    claudia
    7/31/2009 1:46 PM

    Can't wait to try this! Can it be used on color-treated or permed hair?

  • Julianne
    Julianne
    7/31/2009 1:49 PM

    Looking forward to trying this product, especially given the weather today!

  • Hyon-hee
    Hyon-hee
    7/31/2009 2:59 PM

    Loved the videos, esp the back story. I'd seen this product advertised on a beauty website, but now I'm even more interested in trying out the product. Thanks!

  • Kate Bennison
    Kate Bennison – Special Guest
    7/31/2009 3:07 PM

    That's so great to hear from you ladies! As a member of the team, and a user myself, I can honestly say that No Frizz is a real treat for your locks. Claudia, to answer your question, you can absolutely use No Frizz on processed and/or color treated hair. In fact, our anti-frizz active, PolyfluoroEster, also repels dirt and oil, so you'll be able to go longer between washes, and therefore your color will last longer!

  • marie
    marie
    7/31/2009 3:41 PM

    I was just about to ask about color-treated hair; but you've already answered my question.

    This looks like a great product, especially for use THIS summer!

  • Jill, Founder and Creator
    Jill, Founder and Creator
    7/31/2009 5:01 PM

    After battling Boston's humidity for the past few months and watching my blowdry frizz out in seconds, I can't wait to try this. Thanks for the terrific intro!

  • Miriam
    Miriam
    7/31/2009 5:28 PM

    I'm ordering some right now. For $14, what can I lose, right?

  • Laura
    Laura
    8/1/2009 7:14 AM

    I have very fine hair and find that many styling products just weigh my hair down and make it look worse. How well does Living Proof do on thin hair?

  • Jules
    Jules – Grommet Team
    8/1/2009 3:40 PM

    @Laura Kate from LivingProof knows you are waiting for an answer to your fine hair question...she is travelling and not near a computer at the moment. She promises to get back to us later today, though.

  • Kate Bennison
    Kate Bennison – Special Guest
    8/1/2009 5:33 PM

    Hi Laura,

    Thanks so much for your interest in our products. Living Proof is terrific for women with very fine hair. The big breakthrough for our scientists was when they discovered Poly Flouro Ester - a new molecule that is extremely effective at combating frizz but doesn't weigh your hair down like silicone does in other frizz products. Also, we have two No Frizz products that are made specifically for women with fine hair - our straight making no frizz styling spray for fine to medium hair if you like to wear your hair straight and our wave shaping curl defining spray for fine to medium hair if you like to wear your hair curly. you can find both of these products at the url below. Let us know if we can answer any other questions and we'd love to hear your feedback on our products! Thanks so much!

  • Jules
    Jules – Grommet Team
    8/1/2009 7:35 PM

    @Laura (and the rest of us with fine hair).... the URL Kate mentions is found by clicking on her name. Or here. http://livingproof.com/product/nofrizz/

  • Katherine
    Katherine – Grommet Team
    1/6/2010 2:02 PM

    Congratulations to Living Proof for being featured on the Rachael Ray show!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.