Online Art Gallery

Art for Absolutely Everyone

Jen Bekman believes that everyone should live with art. In fact, she ditched the corporate life to open her own little art gallery on Manhattan’s Lower East Side in 2003. But that wouldn't make art accessible to everyone, so in 2007 she expanded to create 20x200, a way to shop real, carefully curated art via the Internet. It’s simple: (limited editions × low prices) + the internet = art for everyone.

The name comes from the fact that these limited edition pieces start at just $20 apiece, making – Jen hopes – real
art affordable for everyone. It’s easy and convenient for customers, and it offers great exposure for the creators. When you shop at 20x200, you're directly supporting the artists, who receive half the revenues of each sale. New editions are introduced every two weeks (one photo and one work on paper), so check back often.

Jen says that homes filled with art are happier, and supporting artists is good for society as a whole. Thanks to evolving technology and her ingenuity, now everyone can get in on her vision. Are you ready to become an art collector?
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20x200 I A JEN BEKMAN PROJECT  online art gallery
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Grommet Launch Conversation

  • Jen

    “Live with art, it’s good for you,” is not just a tag line. I really

    believe it. I want everyone to collect art and I want to enable an

    economy that allows more artists to make a living by making art.

    Four years before launching 20x200 in 2007, I opened my gallery on

    Spring Street in NYC with the mission of supporting both artists and

    emerging collectors. I created a space where anyone could come in,

    look at and respond to the work without feeling like they needed a

    Master’s in art history to do so. I started 20x200 with that in mind,

    too. When browsing the site, if you’re not sure what you’re looking

    for, start with something you know you love: a color, an animal, your

    favorite sport. And, know that when you do find something you like,

    you’re directly supporting the artist who created the work.

    Naturally, I think 20x200’s pretty great, but if you have any

    questions, please let me know here.

  • Mary Kerran
    Mary Kerran
    3/18/2011 1:37 PM

    Those are wonderful prices for such hard work. I am also an artist and find it difficult to make a living. Thank you for sharing. Mary Kerran

  • Katherine
    Katherine – Grommet Team
    3/18/2011 3:08 PM

    @Mary Kerran: It's a great win-win and way for an artist to make money doing what they love to do. We're glad you connected with this story.

  • Robin Wolaner
    Robin Wolaner
    3/18/2011 3:32 PM

    I don't think you do the business justice by saying that artists get "50% of the profits." It's not till you click through that you see that they get 50% of the retail, which is much more meaningful. Splitting 50% of nonexistent profits would not be impressive!

  • Jen
    Jen – Special Guest
    3/18/2011 4:23 PM

    @Robin Wolaner: Artists do get half of revenues from the sale of their prints on 20x200. There are few things that give me greater pleasure than writing fat checks to artists and as the business gains momentum, that's something I get to do with increasing frequency.

  • Katherine
    Katherine – Grommet Team
    3/18/2011 4:58 PM

    @Robin Wolaner: Thank you for catching what all of our eyes didn't!

  • Robin Wolaner
    Robin Wolaner
    3/20/2011 9:24 PM

    @Katherine Klinger: glad to help ...once an editor, always an editor!

  • Liz B.
    Liz B.
    3/18/2011 4:11 PM

    Love this grommet and video. I can't wait to shop for art! As a busy working mom, I know this site will let me feel hip & connected even if I can't physically get out to the shows/exhibits to rub elbows with the hip & connected :)

    side note, i noticed one of the pieces of artwork flashed in the video(awesome photo of men in flashy-colored pants) was shot by an old friend from UVA....super cool dude Landon Nordeman: http://www.20x200.com/artists/landon-nordeman.html Crazy talent. I remember going to one of his photography exhibits...in an UVA architecture classroom....1997.

    You made my day.

  • Katherine
    Katherine – Grommet Team
    3/18/2011 5:00 PM

    @Liz B.: What a great story, thanks for sharing!

  • Jen
    Jen – Special Guest
    3/18/2011 5:10 PM

    @Liz B.: We love hearing stories like yours and giving collectors the opportunity to connect, or re-connect with artists they've known or admired.

    And, if you want another way to stay connected to the art world, sign up for our twice-weekly newsletter here: http://www.20x200.com/mailinglist/. It's where we introduce new artists + editions and share their stories.

  • My4KidsMama
    3/18/2011 10:06 PM

    This is just what I've been looking for! We are in the process of adopting our 16 year old foster daughter & we re-decorated our office to become her bedroom. We haven't been able to find any artwork for her walls...yet! I know we'll find something at 20x200 ~ great prices, selections, and REAL art! What's not to love??

  • Julia
    Julia – Grommet Team
    3/19/2011 12:03 AM

    @ My4KidsMama

    What a momentous occasion. Congratulations! Enjoy illuminating the walls of her new room.

  • Anne
    3/19/2011 3:33 PM

    By coincidence, I discovered 20x20 on my own last week, and bought a print. I was coveting others, and so this offer today from Daily Grommet has made me very happy! Just splurged on 2 more, and this time saved $180!

  • Katherine
    Katherine – Grommet Team
    3/19/2011 5:50 PM

    @Anne: Wonderful to hear!

  • Lines of Beauty
    Lines of Beauty
    3/19/2011 8:18 PM

    Fabulous company. I've been a fan for several years.

  • Gary
    4/1/2011 8:51 PM

    How does all this work if you had some photo art that you would like to if someone would be interested in purchasing? How would I go about that?

    Thanks, Gary

  • Jeanne
    Jeanne – Grommet Team
    4/2/2011 9:30 AM

    @Gary: Photography is typically curated and selected by the 20x200 team. However, they do have a semi-annual competition called Hey Hot Shot! to identify up-and-coming artists. You can sign up for their mailing list to stay up to date and make sure you get information about their upcoming 2011 competition. Good luck if you decide to enter - and be sure to let us know how it goes!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.