Road ID

Personal Identification Gear

Identification To Go

You know getting fit and having fun outdoors are great pastimes, but if you’re like us, you probably worry a little bit, too. Will everybody return home safely?

Sometimes outdoor enthusiasts do meet with misadventures. That’s why helmets, elbow pads and life vests are so important, after all. But personal identification gear, such as the Road ID, is just as critical. If there’s an accident, a readily visible ID tag, complete with emergency contact information and medical needs, could make the difference between
life and death.

Father-and-son team Mike and Edward Wimmer launched the Road ID line of personal identification tags for athletes and anyone who wants contact details and health information readily available. You can outfit a child with a tag before a trip to the amusement park, for instance, so your contact information is easy to find if the child gets lost. The tags, made of laser-engraved stainless steel, are available as wristlets or for lacing into a shoe. Road ID even comes in an interactive version, allowing first responders to access other vital information.

The Wimmer’s passion for their business comes from personal experience. As Edward headed out for long marathon-training runs, his father always suggested that he carry ID with him. Edward dismissed the idea—until a near miss with a truck left him lying in a ditch thinking about his father’s words. What if he’d actually been hit? Road ID speaks for you when you can’t speak for yourself. The Road ID makes the perfect gift for all the active people you care about.
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Road ID Personal Identification Gear To Wear
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Grommet Launch Conversation

  • Edward

    I'm Edward Wimmer (co-founder of Road ID) and will be observing from the sidelines today. So, if you have any questions or comments about Road ID, fire them my way and I'll do my best to answer.

    If you don't already know who we are, you're probably asking yourself "What's the purpose of Road ID?" Good question. The purpose of a Road ID is to deliver quick identification and contact information in an emergency situation. In an accident, a Road ID may be the only thing that an athlete has to guarantee proper medical treatment and immediate contact of family members and friends. We like to say that "it's not just a piece of gear, it's peace of mind."

  • christine
    10/23/2009 1:15 PM

    Hi all,

    This is an awesome product; I already have one for the shoe. Light, easy to use, don't know why I didn't get one sooner. Also, excellent customer service. Had a small glitch when I ordered mine and folks took care of it instantly.

    I ordered mine after reading an obituary in the local paper of a lovely young mom who had asthma and unexpectedly (of course) collapsed and died. She received help from a passerby but could speak after a few moments and her medical care was delayed. Never thought I needed one as a casual runner, but hearing about her tragedy turned me around.

    Edward, I know your company is sports focused, but have you ever considered making a youth item? I suppose I should 'try' and see if the small would fit a child's wrist but haven't gotten around to it. There's not much out there for kids that's as light and simple to wear. I and other moms have talked about field trips etc..when kids are in that in between age to give accurate information and also, of course, in emergencies when they can't give info. Any thoughts?

  • Julia
    10/23/2009 1:22 PM

    Love it! Maybe this is a good excuse for me to get back in shape! Having one of these attached to my car steering wheel sounds like a good idea to me, too. I see you have two lovely dogs in your photo. I'd love to see dog and cat collars similar to the Road ID which allow owners to customize the information and avoid the sound most pet tags make when attached to a collar. I used to buy great South African ones that made no noise, but I haven't been able to find any of those in America. The Road ID concept would allow pet owners to put even more information on the collar (additional contact info, medications, medical/disability information, etc).

  • Edward
    Edward – Special Guest
    10/23/2009 1:33 PM

    Hello Christine. Thank you for your comments. We do, indeed, have a "kid's" product launching later this year. We're hopeful that it will be available by the end of November.

  • Edward
    Edward – Special Guest
    10/23/2009 1:36 PM

    Julia, It make me smile to think that Road ID would be your excuse to lead a healthier lifestyle. Thanks. As for Pet IDs, we have some items in development right now. Check back around Feb 2010.

  • Carolyn
    10/23/2009 2:12 PM

    Hi There, My husband is an avid road cyclist and has had a road id for a year or so. Recently I got the call all of us dread. The ER was calling to say he had been ambulanced in off the California coast road with an assortment of injuries including several neck fractures. Thanks to the Road Id they were able to contact me. Shortly before the accident my husband had ordered my son a road id, purple by my son's choice. Hopefully I won't get a call about him, but if something does happen, they know who to call!

    P.S. My husband is recovering very well...just very tired of wearing a neck brace.

  • Katherine
    Katherine – Grommet Team
    10/23/2009 2:41 PM

    Carolyn - thank you for telling your story. We are so thankful that your husband is recovering! What a very scary experience.

  • Nancy
    10/23/2009 4:02 PM

    I just started running a few months ago, and though I carry my driver's license on me for ID, I know that won't provide necessary information in an emergency situation. Just ordered my interactive ID and can't wait to start running with more peace of mind!

  • Deb
    Deb – Grommet Team
    10/23/2009 5:46 PM

    Do you have any plans to make the IDs Medical Alert IDs?

  • Edward
    Edward – Special Guest
    10/23/2009 6:06 PM

    Carolyn, I'm thrilled to hear that your husband is recovering well. Please send him our best. Thankfully, he had his Road ID on.

    Nancy, you're going to love the peace of mind that wearing Road ID provides to you AND your family.

    Deb, our IDs already function as Medial Alert IDs. On either version of our IDs (Original or Interactive) we provide you the ability to list any necessary medical information.

  • Jules
    Jules – Grommet Team
    10/23/2009 6:31 PM

    @Julia I've been thinking about your noiseless pet ID idea. That is so smart. I've resorted to taping the tags on our two greyhounds' collars together. I did it initially because our neighbors have an aggressive dog who comes running when we are walking by "clinking". But it is just a smart idea, all around--that noise just gets old. Unless you have a very sneaky dog. Then you'd want all the tinkling.

  • Christine K.
    Christine K.
    10/25/2009 2:02 PM

    Our elderly neighbor has Alzheimers and often wanders off (to the horror of his family because he gets lost). Sometimes he takes the car without his wallet and license and gets disoriented. Its very difficult for his family. I will pass this idea on to them. Thank you.

  • Katherine
    Katherine – Grommet Team
    10/25/2009 8:32 PM

    @Christine - using the RoadID as a wearable ID for those afflicted with Alzheimers is a very smart idea. Thank you for sharing this use with us and with your neighbor's family.

  • Jason
    11/3/2010 12:50 AM

    As a police officer I would like to have one with a strap long enough to go around the top of my boot. That way it's removable from the boot, under the pants cuff and not reflecting at night.

  • Katherine
    Katherine – Grommet Team
    11/3/2010 2:35 PM

    @Jason: First and foremost, thank you for choosing to be a police officer and for putting your life on the line to protect us! Your suggestion is a great one and I will forward it on to Edward!

  • Doris
    11/14/2010 11:03 AM

    I haven't read every detail about the road ID, but I did watch the video. They mentioned putting them on your children, which I think is a great idea! However, I was wondering if the information can be "hidden" so that unsavory characters aren't able to read it. Perhaps a cover over it of some sort that says "ID inside"? Sort of like a private type luggage tag...

  • Katherine
    Katherine – Grommet Team
    11/14/2010 12:15 PM

    @Doris: Another great idea for a product enhancement, I will pass that along!

  • Cheri
    11/17/2010 1:52 PM

    How do you update the Road ID if your information changes?

  • Katherine
    Katherine – Grommet Team
    11/17/2010 2:30 PM

    @Cheri: You can order a new ID that will work with your existing strap/band. Thanks for stopping by today!

  • Jeri
    11/21/2010 2:15 PM

    This is a great idea. As an active motorcyclist (with a 14 year old son who is one as well) I think I will be purchasing one for each of us. Both of us carry our wallets and ID in our saddle bags for loss prevention while riding. If something were to happen (heaven forbid) our ID's may not be available until later causing a delay in notifying our families. As a mother of such a young rider, I worry even though he is a great rider. There are always other people and unforeseen circumstances even in a cage that may cause you harm.

    I do like the boot idea from Jason, I think that more motorcyclist would go for something of that nature. (and thank you Jason for putting it on the line every day to protect the rest of us.)

  • Katherine
    Katherine – Grommet Team
    11/21/2010 4:13 PM

    @Jeri: Agreed, it's one of those things you hope never is needed but if it is it is invaluable.

  • Shari
    1/15/2011 7:52 PM

    I highly recommend the RoadID products. I found out about it when running my first 5K in September, and ordered one shortly afterward. I later ordered a second one (with a discount they offered for future purchases) so I could have one on my running shoes and one on the shoes I use when I ride my bike. Excellent idea, non-obtrusive, but there should you have an emergency. Service was prompt, polite and enthusiastic.

  • Katherine
    Katherine – Grommet Team
    1/16/2011 9:54 AM

    @Shari: Thanks for sharing your experience. We hope your RoadId will never be needed!

  • D Smith
    D Smith
    2/3/2011 12:19 PM

    My husband and I both have had Road ID since we started riding bicycles and I've given them as gifts. The last question on our list as we hit the road for our ride is "have your Road ID"? I have the bracelet and also the dog tag. I wear the dog tag daily. No Road ID, no ride.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.