Rent The Runway

Designer Dress Rentals

No-Guilt Couture

‘Tis the season for parties, and that means finding festive attire. Can you imagine turning heads in a Diane Von Furstenberg or Proenza dress you saw on the pages of Vogue this season? Exorbitant prices usually put that kind of couture out of reach, but not anymore.

Rent the Runway makes dreams come true for fashion lovers on a budget. It’s a service that lets members rent designer dresses for a fraction of their retail prices. (You can get two sizes to make sure a dress fits, and if you can’t decide between two
different dresses, you can rent a second dress for just $25.) You get to wear the dress of your choice, look amazing in it, then return it to the company. They do the dry cleaning — simply ship it back in the box you received with a postage-paid label. What could be easier?

The idea for the service hatched after Jenn Hyman (on the left) watched her younger sister fret about what to wear to a wedding. She wanted something stunning, but the designers she loved were out of her budget. Jenn told her Harvard Business School classmate Jenny Carter Fleiss about the dilemma, and the two friends started brainstorming. They launched the Rent the Runway site just last month, and it’s been a huge hit at a time when we’re all watching our wallets… but still coveting spectacular outfits. So sign up, find your perfect dress and enjoy the party.
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Grommet Launch Conversation

  • Jennifer

    We’re thrilled to have Rent the Runway featured on the Daily Grommet today. With the holiday season comes lots of occasions to dress-up so there’s no better time to learn about our service (or purchase a Rent the Runway gift card as a fabulous last minute present for your loved ones!). We’ll be here throughout the afternoon to chat and we're happy to answer any questions you have about our site.

  • Gaelle
    12/22/2009 12:25 PM

    I love the idea. Congratulation! I went on the website a minute ago and found several dresses I would like to wear!

  • Jennifer
    Jennifer – Special Guest
    12/22/2009 1:16 PM

    so glad you like the idea! let us know if you have any feedback!

  • bg
    12/22/2009 1:17 PM

    another fabulous find, ladies - love this and just signed up and "shopped"!

  • Lisa Marie
    Lisa Marie
    12/22/2009 6:22 PM

    I love the way this service can save me time AND money. I really can't spend my free hours shopping for just a dress. This is terrific!

  • Shadi Kashani
    Shadi Kashani
    12/27/2009 5:35 PM

    When are you adding people from the wait list? I have lots of weddings to go too!!!

  • Katherine
    Katherine – Grommet Team
    12/27/2009 7:30 PM

    @Shadi - Thanks for posting your question, I'm sure many want to know this answer. I've asked Lara or Jennifer to stop back and let everyone know how their waiting list works.

  • Lara
    12/28/2009 11:32 AM

    We take people off our wait list every day - so we hope to have you in one of our dresses soon!

  • Katherine
    Katherine – Grommet Team
    1/10/2010 1:13 PM

    If you have numerous events to go to, Rent the Runway has come up with a special offer just for you!

    Rent the Runway is now offering its own subscription-based pricing option: for $350, members can now rent as many dresses as they can wear in the course of a single month (with a limit of four dresses out at once). For $900, they’ll get unlimited rentals through January, February, and March 2010.

  • Boni
    6/30/2010 11:28 PM

    Hygiene concerns...are the policies viewable? Is there a posted feedback loop?

  • Katherine
    Katherine – Grommet Team
    7/1/2010 12:04 AM

    @Boni - this is their cleaning process:

    How do I know my dress is clean?

    All Rent the Runway dresses will ship to you directly from the RTR designer warehouse, where all dresses are cleaned, without any handling in between. We’ve partnered with a premier dress specialist in NYC and developed a process that ensures stringent quality control. We’ll only ship dresses that receive a 100% fresh seal of approval. Our dry cleaner is an expert in eco-friendly, luxury dry cleaning. They utilize an environmentally safe process that certifies that every garment is thoroughly cleaned and cared for, maintaining the impeccable quality of the garment while being kind to the environment (not to mention to your health!). Our packaging is also specially designed to fully protect the dresses during shipment.

  • bgosser
    4/5/2011 12:53 PM

    When I tried to go to the site, I was told my email address was incorrect! huh? no it isn't ... how do I register?

  • Tori
    Tori – Grommet Team
    4/5/2011 1:22 PM

    @bgosser: If you are not already a member, on the page where it says "Almost there... just one more step" be sure you look above that text where it says "Not a member yet? Click here to complete registration" (the text is in pink under the Welcome! message).

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

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