The Finnish Secret

Perhaps you thought a towel is just a towel, and that other than looks there just aren’t many variations from one to another. In the case of typical American towels that may be true, but today we’re putting the spotlight on towels from Finland, where they take bathing and skincare pretty seriously. In fact, we’re told that the Finns — already known for their love of saunas — have a variety of methods for bringing out that coveted “healthy glow” post-cleansing. For example, there’s beating oneself with a birch bough (ow) or jumping into a fresh pile of snow (brr). And then there’s friction toweling, which is where the Jokipiin Pellava towels come into our story. These 70% linen, 30% organic cotton “friction” towels are a specialty of Jokipiin Pellava, a 90-year-old textile business run by the Laurila family. They are designed to dry you off quickly (linen is much more absorbent than cotton), while sloughing off dead skin cells and increasing circulation. Linen is a natural, hypoallergenic and static- dust-free choice, plus it’s dirt-resistant and easy to launder. Jules discovered the Jokipiin Pellava towels in a Boston boutique owned by Michelle Willey, who’s an expert on Finnish lifestyle products (Michelle’s French bulldog BiBi is the welcoming mascot of her store). You’ll notice that these towels come in at a much higher price point than regular ones, but they’ll last much longer with proper care… plus your skin will glow.

Jokipiin Pellava

Finnish Towels

The Finnish Secret

Perhaps you thought a towel is just a towel, and that other than looks there just aren’t many variations from one to another. In the case of typical American towels that may be true, but today we’re putting the spotlight on towels from Finland, where they take bathing and skincare pretty seriously. In fact, we’re told that the Finns — already known for their love of saunas — have a variety of methods for bringing out that coveted “healthy glow” post-cleansing. For example, there’s beating oneself with a birch bough (ow) or jumping into a fresh pile of snow (brr). And then there’s friction toweling, which is where the Jokipiin Pellava towels come into our story. These 70% linen, 30% organic cotton “friction” towels are a specialty of Jokipiin Pellava, a 90-year-old textile business run by the Laurila family. They are designed to dry you off quickly (linen is much more absorbent than cotton), while sloughing off dead skin cells and increasing circulation. Linen is a natural, hypoallergenic and static- dust-free choice, plus it’s dirt-resistant and easy to launder. Jules discovered the Jokipiin Pellava towels in a Boston boutique owned by Michelle Willey, who’s an expert on Finnish lifestyle products (Michelle’s French bulldog BiBi is the welcoming mascot of her store). You’ll notice that these towels come in at a much higher price point than regular ones, but they’ll last much longer with proper care… plus your skin will glow.

Grommet Launch Conversation

Grommet Launch Conversation

  • Timo
    Timo

    I'm delighted that the Daily Grommet has elected to feature what I think are the best towels in the world! In my native Finland sauna is a big part of life. Most families (2/3 of even small apartments have their own sauna!) find it a relaxing (almost religious) experience, but invigorating at the same time. In my book a linen terry wash mitt and bath towel are an essential part of any form of bathing, sauna or no sauna!

    I'm happy to be your guide into the wonderful world of all natural, super absorbent, linen terry bath products by Jokipiin Pellava, and here to answer any questions you may have!

  • Mike
    Mike
    2/5/2010 12:40 PM

    Wow! So good to see these fantastic products here in the US. I discovered these towels several years ago on a trip to Finland and have been using them ever since. They are very durable, super absorbent, and great value when you think how fast most terry cotton towels wear out. Thanks for a great product!

  • Jules
    Jules – Grommet Team
    2/5/2010 1:03 PM

    One key point that got cut out of our video is that the towels come with the instruction to wash them once or twice before use. You will see when they arrive that they feel TOO rough and one wash softens them up nicely. They keep softening slightly with the next few washes, and then settle into a great permanent slightly exfoliating texture.



    Timo, do you have any other washing instructions to add?

  • Sara
    Sara – Grommet Team
    2/5/2010 1:05 PM

    When we visited Michelle Willey at her brilliant store, there was a woman buying the Jokipiin hand towel. She said her friend had one and recommended it. Would have loved to get her on our video, but she wasn't up for it.

  • Timo
    Timo – Special Guest
    2/5/2010 1:09 PM

    Hi Mike, Thanks for your comment! I'm happy to hear that you have enjoyed the towels for several years already! Once you discover these towels you'll probably never go back to anything else...

  • Timo
    Timo – Special Guest
    2/5/2010 1:16 PM

    Washing instructions: The towels are all natural and have not been washed or treated in any way. Therefore washing them a couple of times before use is recommended. The linen (flax) fiber contains a natural wax that is removed in the first few washes. This makes the towels softer and as the fibers open up more the towels become even more absorbent. These towels truly improve over time!

    According to the label you shouldn't use a dryer - but you can. I myself prefer hang-drying simply because that way the towels remain a little rough. Throwing them in a dryer simply makes them softer.

  • Pat Leuchtman
    Pat Leuchtman
    2/5/2010 3:53 PM

    These towels are terrific. Very absorbent. And I love the way I can rub my back dry and glowing with this towel. I'm Swedish and I know about these things.

  • Henry Major
    Henry Major
    2/5/2010 3:59 PM

    I can always count on Michelle Willey to find the best quality products. Besides the way it dries me, I like the way flax needs no irrigation.

  • Timo
    Timo – Special Guest
    2/5/2010 4:16 PM

    Good point about irrigation, Henry! Also, the cold winters up in Finland kill all the natural enemies of the flax plant so no pesticides are needed.

  • Jules
    Jules – Grommet Team
    2/5/2010 4:57 PM

    For anyone in Boston this weekend (Feb 6 and 7), Michelle is joining alongside the other local Union Park Street shops to hold their annual winter sale event. It's definitely worth a visit to check out her cool area and neighboring shops: http://www.unionparkstreet.com/

  • Michelle Willey
    Michelle Willey
    2/6/2010 12:03 AM

    It was so exciting to talk with Daily Grommet about Jokipiin (yo-key-pin) towels. There is nothing like them in the US market. Besides the beautiful natural-looking colors, lovely texture and invigorating quality, we like that they are strong (linen is very durable so they’ll last for years) and eco-friendly (a crop that is easy to grow, and easy on the environment) – a win, win. Thanks for featuring them!

  • Christopher
    Christopher
    2/6/2010 9:25 AM

    This is really a unique towel - incredibly invigorating. The quality is evident as soon as you see and touch it. I've had it for a month and am very happy - a wonderful indulgence.

  • Grace
    Grace
    2/6/2010 3:39 PM

    Bibi is really cute!

  • Sara
    Sara – Grommet Team
    2/6/2010 3:45 PM

    We're seeing orders coming in for a set of 2 wash mitts. I wonder if people are giving these as his/hers Valentine's Day gifts??? In Timo's words "Relaxing", invigorating", almost religious experience"..... sounds pretty romantic to me!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Jokipiin Pellava

Finnish Towels

The Finnish Secret

Perhaps you thought a towel is just a towel, and that other than looks there just aren’t many variations from one to another. In the case of typical American towels that may be true, but today we’re putting the spotlight on towels from Finland, where they take bathing and skincare pretty seriously.

In fact, we’re told that the Finns — already known for their love of saunas — have a variety of methods for bringing out that coveted “healthy glow” post-cleansing. For example, there’s beating oneself with a birch bough
(ow) or jumping into a fresh pile of snow (brr). And then there’s friction toweling, which is where the Jokipiin Pellava towels come into our story.

These 70% linen, 30% organic cotton “friction” towels are a specialty of Jokipiin Pellava, a 90-year-old textile business run by the Laurila family. They are designed to dry you off quickly (linen is much more absorbent than cotton), while sloughing off dead skin cells and increasing circulation. Linen is a natural, hypoallergenic and static- dust-free choice, plus it’s dirt-resistant and easy to launder. Jules discovered the Jokipiin Pellava towels in a Boston boutique owned by Michelle Willey, who’s an expert on Finnish lifestyle products (Michelle’s French bulldog BiBi is the welcoming mascot of her store). You’ll notice that these towels come in at a much higher price point than regular ones, but they’ll last much longer with proper care… plus your skin will glow.
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Grommet Launch Conversation

  • Timo
    Timo

    I'm delighted that the Daily Grommet has elected to feature what I think are the best towels in the world! In my native Finland sauna is a big part of life. Most families (2/3 of even small apartments have their own sauna!) find it a relaxing (almost religious) experience, but invigorating at the same time. In my book a linen terry wash mitt and bath towel are an essential part of any form of bathing, sauna or no sauna!

    I'm happy to be your guide into the wonderful world of all natural, super absorbent, linen terry bath products by Jokipiin Pellava, and here to answer any questions you may have!

  • Mike
    Mike
    2/5/2010 12:40 PM

    Wow! So good to see these fantastic products here in the US. I discovered these towels several years ago on a trip to Finland and have been using them ever since. They are very durable, super absorbent, and great value when you think how fast most terry cotton towels wear out. Thanks for a great product!

  • Jules
    Jules – Grommet Team
    2/5/2010 1:03 PM

    One key point that got cut out of our video is that the towels come with the instruction to wash them once or twice before use. You will see when they arrive that they feel TOO rough and one wash softens them up nicely. They keep softening slightly with the next few washes, and then settle into a great permanent slightly exfoliating texture.



    Timo, do you have any other washing instructions to add?

  • Sara
    Sara – Grommet Team
    2/5/2010 1:05 PM

    When we visited Michelle Willey at her brilliant store, there was a woman buying the Jokipiin hand towel. She said her friend had one and recommended it. Would have loved to get her on our video, but she wasn't up for it.

  • Timo
    Timo – Special Guest
    2/5/2010 1:09 PM

    Hi Mike, Thanks for your comment! I'm happy to hear that you have enjoyed the towels for several years already! Once you discover these towels you'll probably never go back to anything else...

  • Timo
    Timo – Special Guest
    2/5/2010 1:16 PM

    Washing instructions: The towels are all natural and have not been washed or treated in any way. Therefore washing them a couple of times before use is recommended. The linen (flax) fiber contains a natural wax that is removed in the first few washes. This makes the towels softer and as the fibers open up more the towels become even more absorbent. These towels truly improve over time!

    According to the label you shouldn't use a dryer - but you can. I myself prefer hang-drying simply because that way the towels remain a little rough. Throwing them in a dryer simply makes them softer.

  • Pat Leuchtman
    Pat Leuchtman
    2/5/2010 3:53 PM

    These towels are terrific. Very absorbent. And I love the way I can rub my back dry and glowing with this towel. I'm Swedish and I know about these things.

  • Henry Major
    Henry Major
    2/5/2010 3:59 PM

    I can always count on Michelle Willey to find the best quality products. Besides the way it dries me, I like the way flax needs no irrigation.

  • Timo
    Timo – Special Guest
    2/5/2010 4:16 PM

    Good point about irrigation, Henry! Also, the cold winters up in Finland kill all the natural enemies of the flax plant so no pesticides are needed.

  • Jules
    Jules – Grommet Team
    2/5/2010 4:57 PM

    For anyone in Boston this weekend (Feb 6 and 7), Michelle is joining alongside the other local Union Park Street shops to hold their annual winter sale event. It's definitely worth a visit to check out her cool area and neighboring shops: http://www.unionparkstreet.com/

  • Michelle Willey
    Michelle Willey
    2/6/2010 12:03 AM

    It was so exciting to talk with Daily Grommet about Jokipiin (yo-key-pin) towels. There is nothing like them in the US market. Besides the beautiful natural-looking colors, lovely texture and invigorating quality, we like that they are strong (linen is very durable so they’ll last for years) and eco-friendly (a crop that is easy to grow, and easy on the environment) – a win, win. Thanks for featuring them!

  • Christopher
    Christopher
    2/6/2010 9:25 AM

    This is really a unique towel - incredibly invigorating. The quality is evident as soon as you see and touch it. I've had it for a month and am very happy - a wonderful indulgence.

  • Grace
    Grace
    2/6/2010 3:39 PM

    Bibi is really cute!

  • Sara
    Sara – Grommet Team
    2/6/2010 3:45 PM

    We're seeing orders coming in for a set of 2 wash mitts. I wonder if people are giving these as his/hers Valentine's Day gifts??? In Timo's words "Relaxing", invigorating", almost religious experience"..... sounds pretty romantic to me!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.