Ultraviolet Toothbrush & Oral Care Sanitizers

Ultraviolet Protection

Brace yourself for some not-so-fun facts. More than 10 million germs can be living on the head of a toothbrush at any given time. Those germs can cause tooth decay and gum disease (which is linked to heart disease and other health issues). Plus, viruses that cause colds and the flu can live on toothbrushes for days. And these are the instruments we use to clean our teeth and gums!

Fortunately, there’s an easy way to make sure those germs don’t transfer to your mouth. Violight toothbrush sanitizers use the same
ultraviolet technology that sterilizes hospital equipment to physically destroy the DNA of microorganisms found on a toothbrush. And it doesn’t take a lot of effort. After brushing, you insert the toothbrush into the Violight device, press the button, and the sanitizing begins. The glow of the UV rays lets you know it’s working to kill 99.9% of germs in 10 minutes flat.

The idea for Violight came after Joel Pinsky dropped his toothbrush on the bathroom floor – just hours after his electrician had stood there with mud-covered work boots. Joel tapped his fashion-industry experience to design a compact, attractive alternative to bulky, complicated sanitizers already on the market. Then he enlisted the help of his son, Jono, to help run the business. Their countertop model plugs into an outlet and holds up to four toothbrushes (or electric toothbrush heads) so you don’t have to worry about cross-contamination of bacteria from one toothbrush to another — which is especially important when you have sick siblings or young ones who think it’s fun to share toothbrushes.

We’re also featuring three battery-operated sanitizers: the Violight Zapi for individual brushes; the VioLight Dental Spa for retainers, mouth guards, invisible braces and whitening trays; and the Violight Travel for sanitizing at the office, gym or on a trip.

With germ-free toothbrushes, you’ll have one less thing to worry about… especially when someone accidentally drops a toothbrush on the floor (or worse!).
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Grommet Launch Conversation

  • Jonathan

    Soon after we each sold successful businesses, my father approached me with a new idea for a consumer product...a beautifully designed, easy-to-use, ultraviolet toothbrush sanitizer. Part of me found the idea interesting, even though I never heard of a toothbrush sanitizer and certainly didn't know why anyone would want to buy one! Another part of me thought he was a little crazy and might want to take up golf instead.

    Of course, his idea was intriguing enough for me to start a business with him...not only because our research showed how many germs are living on our toothbrushes, but also because this was an opportunity to create a whole new category in oral care and match great design with good health.

    I'm happy to say that after 5 years Violight is the leader in UV technology for the home. Our products make sense, and we are thrilled that almost a million people have made Violight part of their daily brushing routine.

    In today's world we have a whole arsenal of ways to stop germs from getting inside our bodies where they can wreak havoc. From hand sanitizers, to sprays, to learning how to sneeze into our elbows, we have met the germ challenge head on. Our toothbrush sanitizers fit easily into your daily routine, eliminating germs from your toothbrush and keeping you and your family healthier. And they look great too!

    I am here to answer any questions that you have and we welcome everyone's feedback.

  • Barbara
    2/24/2010 1:03 PM

    This is a great Grommet! I've been concerned about toothbrush "germy-ness" for a while, especially because my kids get attached to their toothbrushes! Using this, how long would you recommend we use a single toothbrush before replacing it? Thanks.

  • Jonathan
    Jonathan – Special Guest
    2/24/2010 1:11 PM

    Hi Barbara!

    You definitely should follow your dentist's advice and get a new toothbrush every three months. This is with or without Violight, since toothbrush bristles wear out with regular use and can be abrasive to your gums. However, germs land on your brush and multiply every single day, which is why Violight is a great way to protect yourself and your family.

    My kids love it! Another bonus: when one of them brings home a runny nose, Violight prevents cross contamination so their toothbrushes aren't spreading a cold around the house. It even kills strep.

    Thanks for the great comment!

  • Kate
    2/24/2010 1:59 PM

    My husband threw out an expensive electric toothbrush when he read a report about the types of contaminants that can get on them especially ours that had to recharge in close proximity of the toilet. This may have saved that purchase!

  • Jonathan
    Jonathan – Special Guest
    2/24/2010 2:05 PM

    Hi Kate...almost every electric head fits into our sanitizers! Regarding the toilet, there is plenty of invisible spew that lands on EVERYTHING, so your husband is right to be concerned. I charge the base of my electric toothbrush on the counter, but i keep the head safely stored in my Violight so it's clean and fresh each time I use it.

  • Jono
    2/24/2010 2:05 PM

    Hi Kate! That's too bad that he had to get rid of his electric toothbrush. All Violight products sanitize most all electric toothbrush heads. Let us know if you pick one up!

  • Katherine
    Katherine – Grommet Team
    2/24/2010 2:23 PM

    Jono - I was reading that bacteria could already be present when you purchase a new toothbrush because they are not required to be sold sterilized. Good idea to pop it into a sanitizer even before first use.

  • Jonathan
    Jonathan – Special Guest
    2/24/2010 2:36 PM

    Katherine: you are absolutely correct. The most popular daily newspaper in the US did a health report a few years ago and found germs on brand new toothbrushes...right out of the package!

  • Sara
    Sara – Grommet Team
    2/25/2010 8:26 AM

    My household has lots of retainers and sports mouthguards, so we were happy to test this product out. My daughter was the child Wendy referred to in the video who said her retainer didn't have any taste after using this sanitizer. She loved it... b/c usually she says it tastes awful!!! That was proof for us!

  • Mary
    2/25/2010 11:36 AM

    The Zapi looks like a perfect way to get the kids brushing morning and evening...Great idea, thanks!

  • Nicole
    10/3/2010 11:32 AM

    I'm concerned about all of the different sizes & shaped toothbrushes fitting into the holes of the countertop sanitizer. Can you tell me if the openings are large enough to fit all of the sizes of the toothbrushes on the market today? thank you!

  • Sara
    Sara – Grommet Team
    10/3/2010 8:33 PM

    Hi @Nicole, in the family 4-pack sanitizer, we tried 4 large full size toothbrushes and 4 smaller electric toothbrush heads and they both fit perfectly. Hope that helps!

  • Jonathan
    Jonathan – Special Guest
    10/4/2010 1:36 PM

    Most toothbrushes do fit. Large denture brushes dont fit.

    Electric heads, kids character brushes, spinbrush usually fit as well.

    We have a 30 day satisfaction guarantee, so if there's any problem at

    all we will happily

    offer a different item or full refund less S&H, no questions asked!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

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