Pump up the Volume

It can take years to find The One. And when you do, you’ll want to cast aside all the others and tell your friends that you’ve fallen in love — with the perfect line of hair products. The one for us is Living Proof, which was founded by a team of MIT scientists and beauty experts who set out to apply cutting-edge research to vexing hair problems. We featured Living Proof’s revolutionary No Frizz line last summer, and now the scientists have developed a new formula for giving life to limp hair. If your problem is Frizz there’s a special offer here. The thickening cream is called Full, and it works with all hair types to create fullness that looks and feels natural. You can even run your fingers through your hair — without the fear of collapse or crunchy residue you get with other products. In fact, the more you run your fingers though it, the more body and fullness you’ll create. The special ingredient is Poly Beta Amino Ester-1, a new compound discovered by Living Proof to place thickening points on each strand. Full is lightweight so it won’t weigh down even the most fine hair, and it has a fresh citrus fragrance from natural orange extracts. We first heard about Living Proof from Val Fox (who works at Fashion Playtes, a past Grommet that lets girls design their own clothes). Ever since the No Frizz formula won us over, we’ve been anxiously awaiting Living Proof’s thickening cream. The wait was worth it, as Jules found out when she had her hair styled by Mitch DeRosa, one of Living Proof’s founders and the owner of the Mitchell John Salon in Boston.“I was shocked at how much body, bounce and volume my hair had,” Jules says. “Honestly, I hardly recognized myself and felt like I suddenly transformed into a lady who lunched, with the amazing hair to match.”

Living Proof

Full Thickening Cream

Pump up the Volume

It can take years to find The One. And when you do, you’ll want to cast aside all the others and tell your friends that you’ve fallen in love — with the perfect line of hair products. The one for us is Living Proof, which was founded by a team of MIT scientists and beauty experts who set out to apply cutting-edge research to vexing hair problems. We featured Living Proof’s revolutionary No Frizz line last summer, and now the scientists have developed a new formula for giving life to limp hair. If your problem is Frizz there’s a special offer here. The thickening cream is called Full, and it works with all hair types to create fullness that looks and feels natural. You can even run your fingers through your hair — without the fear of collapse or crunchy residue you get with other products. In fact, the more you run your fingers though it, the more body and fullness you’ll create. The special ingredient is Poly Beta Amino Ester-1, a new compound discovered by Living Proof to place thickening points on each strand. Full is lightweight so it won’t weigh down even the most fine hair, and it has a fresh citrus fragrance from natural orange extracts. We first heard about Living Proof from Val Fox (who works at Fashion Playtes, a past Grommet that lets girls design their own clothes). Ever since the No Frizz formula won us over, we’ve been anxiously awaiting Living Proof’s thickening cream. The wait was worth it, as Jules found out when she had her hair styled by Mitch DeRosa, one of Living Proof’s founders and the owner of the Mitchell John Salon in Boston.“I was shocked at how much body, bounce and volume my hair had,” Jules says. “Honestly, I hardly recognized myself and felt like I suddenly transformed into a lady who lunched, with the amazing hair to match.”

Grommet Launch Conversation

Grommet Launch Conversation

  • Eliza
    Eliza

    We’re happy to show you our latest breakthrough: Full Thickening Cream for beautiful hair that looks thicker and fuller and won’t fall flat. Our scientists invented the new technology: Poly Beta Amino Ester-1. It sounds like a mouthful, but it’s a lightweight formula that’s flexible (not stiff or crunchy) and won’t collapse. We’re proud to be back on Daily Grommet – we were first featured last year when we launched No Frizz, our products for frizz-free hair. Please let us know if you have any questions! - Sarina and Eliza

  • Katherine
    Katherine – Grommet Team
    3/10/2010 12:15 PM

    Zowee Jules, you look fabulous!

    This is a must-see video to the end. I am amazed that you got all that volume with just a drop of product.

  • Wendy
    Wendy – Grommet Team
    3/10/2010 12:22 PM

    One thing I learned at this visit to Living Proof is that you can use Full and No Frizz together on your hair. You first put on Full and then you can use (a bit less than your normal amount of) the No Frizz styling cream before blow drying/styling your hair. I thought my only issue was taming the frizz, but now I realize I need some Full, too.

  • Deborah
    Deborah
    3/10/2010 12:24 PM

    I love this stuff..but you are not doing it justice by showing how your hair looks after a professional "blowdry"...any hair looks good after that..even without product...the proof is just letting your hair dry naturally. I have been using this since day one..when it was only sold online ..in a tube. I love both the no frizz...and now the new creme.

  • Guest
    Guest
    3/10/2010 12:26 PM

    This product speaks to me & my limp hair! I agree with previous comment, however...my hair looks pretty good after a professional blow dry. Wish you could have shown the late-in-the-day hair or next day hair after using this product.

  • Jules
    Jules – Grommet Team
    3/10/2010 1:42 PM

    Here’s what I found: my hair had the same oomph and body at the end of the day, and even when I woke up the next day. I had the feeling of being one of those people who turn their head slow mo in a TV ad—with all kinds of bouncy hair on my head. And my hair really did “revive” from bed head, albeit not quite as perfectly styled, but certainly as “big.”



    When I use the product at home I only spend about five minutes blow drying and the result is, correspondingly, not as dramatic. It still feels much fuller and looks better. But honestly, I would not want to have such big hair every day (as I did in the video)—it’s just not that important to me to spend the extra time blow drying. (I know, I could save shower time other mornings…I am just so used to showering every day.)



    IF you are willing to spend the time (20-25 mins. in my case), and are very good with a blow dryer, and like the idea of skipping washing your hair and having it look great for a few days in a row, you can reproduce similar results to Mitch’s work and actually save a lot of time.

  • iamagnat
    iamagnat
    3/10/2010 3:49 PM

    Nice look, Jules!

  • Eliza
    Eliza
    3/10/2010 4:26 PM

    Wendy, we're so glad you mentioned using No Frizz & Full together because you're right - sometimes a girl just wants both! We recommend trying Full with the No Frizz Spray to get that super lightweight humidity protection with the added benefit of fullness and thickness the Thickening Cream provides.

  • Penny
    Penny
    3/10/2010 5:49 PM

    TOTALLY LOVE THIS LINE BOTH MY CURLY HEAD AND MY CLIENTS BOTH STRAIGHT AND WAVY AND CURLY!!! GENIUS

  • Jules
    Jules – Grommet Team
    3/10/2010 6:51 PM

    Thanks @iamagnat. I know you are slaggining me BTW. That's OK.

  • Louise
    Louise
    3/10/2010 7:40 PM

    I was just thinking during our last cold snap that there MUST be something on the market to help my dry flat hair and bring it back to it's warm weather wonderfulness. And here it is. Viola! I can't wait till it arrives.

  • Jules
    Jules – Grommet Team
    3/10/2010 9:20 PM

    @The Hole Thing. I think we must be mind readers. Boooo haa haa haa. Seriously, we do look for products that solve common problems in uncommon ways. Living Proof does just that.

  • Sarah
    Sarah
    3/10/2010 10:44 PM

    Okay, my best friend just emailed me this-- we both have really thin and flat hair. I MUST try this. The video was so convincing and at this point, I'll try anything, lol.

  • Katherine
    Katherine – Grommet Team
    3/10/2010 11:07 PM

    @Sarah and Louise (The Hole Thing) - you must stop back and let us know how it works for you!

  • Lauren
    Lauren
    3/11/2010 8:48 AM

    Hey Jules, you looked great before, but seriously, you should get an award for one of the best "before and after's" of all time!! Sold! Lauren

  • Robyn
    Robyn
    11/16/2010 6:31 PM

    I received full as a gift and thought it made a difference but took it for granted. When I ran out of it and didn't replenish, I saw a HUGE difference in my hair. It was back to being thin, limp and static-ridden. It really works!

  • Katherine
    Katherine – Grommet Team
    11/17/2010 12:57 AM

    @Robyn: Isn't it true that we don't know what we've got until it's gone!! Thanks for stopping back with the great testimonial for this product!

  • Barbara Lewis
    Barbara Lewis
    6/18/2011 1:10 PM

    Jules is right - if you're really really REALLY good with your hair dryer and want to devote lots of time in the morning, I've no doubt you could have a dynamite do - shoot, my hairdresser can do that without this product! As for me, I'm not so good with the dryer, don't really want to spend more than 5-10 minutes in the morning on my very fine, straight-as-a-string with no body hair. And sometimes I just want to air dry it. Does the thickening cream make a difference? I think it does - not dramatic but in my case I'll take what I can get at a very reasonable price. I still haven't benefited from the "more you run your fingers through the hair the more body you get" claim.... I also have the root lift spray product and am trying various combinations of the root lift and thickening cream to see what gives the best result. I'll keep purchasing the product because it clearly falls in the "this is better than what I had going" column

  • Katherine
    Katherine – Grommet Team
    6/18/2011 4:40 PM

    @Barbara Lewis: Thanks for sharing your first hand experience with this product. Good luck finding that just right combination that works for you.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Living Proof

Full Thickening Cream

Pump up the Volume

It can take years to find The One. And when you do, you’ll want to cast aside all the others and tell your friends that you’ve fallen in love — with the perfect line of hair products.

The one for us is Living Proof, which was founded by a team of MIT scientists and beauty experts who set out to apply cutting-edge research to vexing hair problems. We featured Living Proof’s revolutionary No Frizz line last summer, and now the scientists have developed a new formula for giving life to limp hair. If your problem is
Frizz there’s a special offer here.

The thickening cream is called Full, and it works with all hair types to create fullness that looks and feels natural. You can even run your fingers through your hair — without the fear of collapse or crunchy residue you get with other products. In fact, the more you run your fingers though it, the more body and fullness you’ll create. The special ingredient is Poly Beta Amino Ester-1, a new compound discovered by Living Proof to place thickening points on each strand. Full is lightweight so it won’t weigh down even the most fine hair, and it has a fresh citrus fragrance from natural orange extracts.

We first heard about Living Proof from Val Fox (who works at Fashion Playtes, a past Grommet that lets girls design their own clothes). Ever since the No Frizz formula won us over, we’ve been anxiously awaiting Living Proof’s thickening cream.

The wait was worth it, as Jules found out when she had her hair styled by Mitch DeRosa, one of Living Proof’s founders and the owner of the Mitchell John Salon in Boston.“I was shocked at how much body, bounce and volume my hair had,” Jules says. “Honestly, I hardly recognized myself and felt like I suddenly transformed into a lady who lunched, with the amazing hair to match.”
Read More Read Less
No longer available

Grommet Launch Conversation

  • Eliza
    Eliza

    We’re happy to show you our latest breakthrough: Full Thickening Cream for beautiful hair that looks thicker and fuller and won’t fall flat. Our scientists invented the new technology: Poly Beta Amino Ester-1. It sounds like a mouthful, but it’s a lightweight formula that’s flexible (not stiff or crunchy) and won’t collapse. We’re proud to be back on Daily Grommet – we were first featured last year when we launched No Frizz, our products for frizz-free hair. Please let us know if you have any questions! - Sarina and Eliza

  • Katherine
    Katherine – Grommet Team
    3/10/2010 12:15 PM

    Zowee Jules, you look fabulous!

    This is a must-see video to the end. I am amazed that you got all that volume with just a drop of product.

  • Wendy
    Wendy – Grommet Team
    3/10/2010 12:22 PM

    One thing I learned at this visit to Living Proof is that you can use Full and No Frizz together on your hair. You first put on Full and then you can use (a bit less than your normal amount of) the No Frizz styling cream before blow drying/styling your hair. I thought my only issue was taming the frizz, but now I realize I need some Full, too.

  • Deborah
    Deborah
    3/10/2010 12:24 PM

    I love this stuff..but you are not doing it justice by showing how your hair looks after a professional "blowdry"...any hair looks good after that..even without product...the proof is just letting your hair dry naturally. I have been using this since day one..when it was only sold online ..in a tube. I love both the no frizz...and now the new creme.

  • Guest
    Guest
    3/10/2010 12:26 PM

    This product speaks to me & my limp hair! I agree with previous comment, however...my hair looks pretty good after a professional blow dry. Wish you could have shown the late-in-the-day hair or next day hair after using this product.

  • Jules
    Jules – Grommet Team
    3/10/2010 1:42 PM

    Here’s what I found: my hair had the same oomph and body at the end of the day, and even when I woke up the next day. I had the feeling of being one of those people who turn their head slow mo in a TV ad—with all kinds of bouncy hair on my head. And my hair really did “revive” from bed head, albeit not quite as perfectly styled, but certainly as “big.”



    When I use the product at home I only spend about five minutes blow drying and the result is, correspondingly, not as dramatic. It still feels much fuller and looks better. But honestly, I would not want to have such big hair every day (as I did in the video)—it’s just not that important to me to spend the extra time blow drying. (I know, I could save shower time other mornings…I am just so used to showering every day.)



    IF you are willing to spend the time (20-25 mins. in my case), and are very good with a blow dryer, and like the idea of skipping washing your hair and having it look great for a few days in a row, you can reproduce similar results to Mitch’s work and actually save a lot of time.

  • iamagnat
    iamagnat
    3/10/2010 3:49 PM

    Nice look, Jules!

  • Eliza
    Eliza
    3/10/2010 4:26 PM

    Wendy, we're so glad you mentioned using No Frizz & Full together because you're right - sometimes a girl just wants both! We recommend trying Full with the No Frizz Spray to get that super lightweight humidity protection with the added benefit of fullness and thickness the Thickening Cream provides.

  • Penny
    Penny
    3/10/2010 5:49 PM

    TOTALLY LOVE THIS LINE BOTH MY CURLY HEAD AND MY CLIENTS BOTH STRAIGHT AND WAVY AND CURLY!!! GENIUS

  • Jules
    Jules – Grommet Team
    3/10/2010 6:51 PM

    Thanks @iamagnat. I know you are slaggining me BTW. That's OK.

  • Louise
    Louise
    3/10/2010 7:40 PM

    I was just thinking during our last cold snap that there MUST be something on the market to help my dry flat hair and bring it back to it's warm weather wonderfulness. And here it is. Viola! I can't wait till it arrives.

  • Jules
    Jules – Grommet Team
    3/10/2010 9:20 PM

    @The Hole Thing. I think we must be mind readers. Boooo haa haa haa. Seriously, we do look for products that solve common problems in uncommon ways. Living Proof does just that.

  • Sarah
    Sarah
    3/10/2010 10:44 PM

    Okay, my best friend just emailed me this-- we both have really thin and flat hair. I MUST try this. The video was so convincing and at this point, I'll try anything, lol.

  • Katherine
    Katherine – Grommet Team
    3/10/2010 11:07 PM

    @Sarah and Louise (The Hole Thing) - you must stop back and let us know how it works for you!

  • Lauren
    Lauren
    3/11/2010 8:48 AM

    Hey Jules, you looked great before, but seriously, you should get an award for one of the best "before and after's" of all time!! Sold! Lauren

  • Robyn
    Robyn
    11/16/2010 6:31 PM

    I received full as a gift and thought it made a difference but took it for granted. When I ran out of it and didn't replenish, I saw a HUGE difference in my hair. It was back to being thin, limp and static-ridden. It really works!

  • Katherine
    Katherine – Grommet Team
    11/17/2010 12:57 AM

    @Robyn: Isn't it true that we don't know what we've got until it's gone!! Thanks for stopping back with the great testimonial for this product!

  • Barbara Lewis
    Barbara Lewis
    6/18/2011 1:10 PM

    Jules is right - if you're really really REALLY good with your hair dryer and want to devote lots of time in the morning, I've no doubt you could have a dynamite do - shoot, my hairdresser can do that without this product! As for me, I'm not so good with the dryer, don't really want to spend more than 5-10 minutes in the morning on my very fine, straight-as-a-string with no body hair. And sometimes I just want to air dry it. Does the thickening cream make a difference? I think it does - not dramatic but in my case I'll take what I can get at a very reasonable price. I still haven't benefited from the "more you run your fingers through the hair the more body you get" claim.... I also have the root lift spray product and am trying various combinations of the root lift and thickening cream to see what gives the best result. I'll keep purchasing the product because it clearly falls in the "this is better than what I had going" column

  • Katherine
    Katherine – Grommet Team
    6/18/2011 4:40 PM

    @Barbara Lewis: Thanks for sharing your first hand experience with this product. Good luck finding that just right combination that works for you.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.