Postcard + Garden = Postcarden

Pour water on a typical greeting card and you’ve got a soggy mess. Do the same to a Postcarden, and you’ve got the beginnings of a miniature garden. Postcarden creator Aimee Furnival had an idea to re-think the greeting card and in a way that is stylish, playful, completely unexpected and yes, even alive. Postcarden is an artfully designed mini-botanical garden, and it comes in a small postcard-sized box that can be sent through the mail. When you open the box, the card itself pops up into a three-dimensional architectural landscape. All you have to do is add the included seeds and a spoonful of water (no soil is necessary) and within a few days fresh watercress plants sprout to fill in the garden scene rendered on the card. Originally launched in the UK by A Studio for Design, Aimee’s debut product is the Postcarden, and Daily Grommet is among the first to share its story here. Each Postcarden is printed in Wales with vegetable-based inks and the paper is 100% recyclable. When a gift is too much, and a card isn’t quite enough, Postcarden is a delightful greeting that transforms a desktop or windowsill into a lush and lovely mini living garden.

Postcarden

A Mini Living Garden

Postcard + Garden = Postcarden

Pour water on a typical greeting card and you’ve got a soggy mess. Do the same to a Postcarden, and you’ve got the beginnings of a miniature garden. Postcarden creator Aimee Furnival had an idea to re-think the greeting card and in a way that is stylish, playful, completely unexpected and yes, even alive. Postcarden is an artfully designed mini-botanical garden, and it comes in a small postcard-sized box that can be sent through the mail. When you open the box, the card itself pops up into a three-dimensional architectural landscape. All you have to do is add the included seeds and a spoonful of water (no soil is necessary) and within a few days fresh watercress plants sprout to fill in the garden scene rendered on the card. Originally launched in the UK by A Studio for Design, Aimee’s debut product is the Postcarden, and Daily Grommet is among the first to share its story here. Each Postcarden is printed in Wales with vegetable-based inks and the paper is 100% recyclable. When a gift is too much, and a card isn’t quite enough, Postcarden is a delightful greeting that transforms a desktop or windowsill into a lush and lovely mini living garden.

Grommet Launch Conversation

Grommet Launch Conversation

  • Aimee
    Aimee

    We are delighted that Daily Grommet is introducing our first product to you. We are a small company based in London so it is great to get a stir of interest in the US about Postcarden. We designed and produced Postcarden in response to the traditional greeting card. Everyone buys and receives a greeting card of some sort throughout the year. We wanted to create something that gave the receiver a bit more joy and entertainment by getting people to interact and appreciate the humble greeting card in a new light. Postcarden can be easily sent in the mail and then evolves into a mini living garden that reacts and responds to you and your environment. It was important to us that a whole range of people could enjoy this and we hope you do to! I'm here to answer any questions you have today - please fee free to drop me a line.

  • Sharon
    Sharon
    4/8/2010 12:16 PM

    Do you know how long these cards will last once purchased? If I save them for mailing later in the year, will they still sprout?

    Adorable idea!

  • Aimee
    Aimee – Special Guest
    4/8/2010 12:34 PM

    The seeds we use last up to 2 - 5 years so you should have no problem getting them to sprout. They do like the sunshine so a bit of warmth and summer sun helps, although i have grown them in during the UK winter too!

  • Susan
    Susan
    12/8/2010 6:57 PM

    @Aimee: This is the most innovative postcard design. How cool is getting a postcard that you can basically eat?

  • Katherine
    Katherine – Grommet Team
    12/8/2010 8:26 PM

    @Susan: Very cool indeed!

  • Katherine
    Katherine – Grommet Team
    4/8/2010 12:47 PM

    I love that it's fun enough for a kid yet sophisticated enough for an adult. It's just a matter of deciding who you are going to surprise today!

  • Stephanie
    Stephanie
    4/8/2010 1:01 PM

    I love this! What a great idea.

  • Letha
    Letha
    4/8/2010 1:12 PM

    I love the ingenuity of this idea. I love it when someone reinvents something. I think the price is reasonable considering the price of a regular card. I am wondering how much the mailing price for us in the US to send one card to a friend would be. Letha

  • Katherine
    Katherine – Grommet Team
    4/8/2010 1:33 PM

    The postage is $1.35 to mail in the US.

  • kathy
    kathy
    4/8/2010 4:32 PM

    What kind of seeds do they grow? Is it something you can use, like an herb or something you can plant outside?

  • Katherine
    Katherine – Grommet Team
    4/8/2010 4:38 PM

    The seeds are Cress and so you can eat them. According to Wikipedia it is one of the main ingredients in V8 Vegetable Juice.

  • Aimee
    Aimee – Special Guest
    4/8/2010 5:03 PM

    Yes, a bit like a herb - a nice addition to salads!

  • Nancy
    Nancy
    5/26/2010 9:00 PM

    Where can I get one and how much is it ? My daughter lives in a highrise apt in Chicgo...she'll get a kick out of this ! Great idea to put a smile on someone's face !

  • Katherine
    Katherine – Grommet Team
    5/26/2010 9:32 PM

    @Nancy - You can order it right here! It is $12.50 for one or $29.95 plus free shipping for 3. Right under its picture above is where you choose what you would like to order and then click "add to cart". Your daughter is going to love your thoughtfulness!

  • Teresa Stamp
    Teresa Stamp
    11/28/2010 1:44 PM

    I am waiting with bated breath for my cards that I rodered 10 days ago, any idea when they might show up?

  • Katherine
    Katherine – Grommet Team
    11/28/2010 2:58 PM

    @Teresa Stamp: I will have our Customer Service team check and let you know!

  • Scott Le Flour
    Scott Le Flour
    6/22/2011 4:41 PM

    Aimee, why didn't Sir Alan hire you?

    Great work and superb exposure.

    Congratulations!

  • Katherine
    Katherine – Grommet Team
    6/23/2011 10:48 AM

    @Scott Le Flour: I have forwarded your well wishes on to Aimee. Thanks for stopping by!

  • Barbara Picco
    Barbara Picco
    11/20/2011 10:27 AM

    the botanical card is popular! will there be more in stock? please put me on a waiting list for 2 botanicals. Thank you.

  • Katherine
    Katherine – Grommet Team
    11/26/2011 10:54 AM

    @Barbara Picco: Unfortunately, we won't be getting more of this one in-stock. We do have the City version available if that one will work out for you. Thanks for stopping by!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Postcarden

A Mini Living Garden

Postcard + Garden = Postcarden

Pour water on a typical greeting card and you’ve got a soggy mess. Do the same to a Postcarden, and you’ve got the beginnings of a miniature garden. Postcarden creator Aimee Furnival had an idea to re-think the greeting card and in a way that is stylish, playful, completely unexpected and yes, even alive. Postcarden is an artfully designed mini-botanical garden, and it comes in a small postcard-sized box that can be sent through the mail.

When you open the box, the card itself pops up into a three-dimensional
architectural landscape. All you have to do is add the included seeds and a spoonful of water (no soil is necessary) and within a few days fresh watercress plants sprout to fill in the garden scene rendered on the card.

Originally launched in the UK by A Studio for Design, Aimee’s debut product is the Postcarden, and Daily Grommet is among the first to share its story here. Each Postcarden is printed in Wales with vegetable-based inks and the paper is 100% recyclable.

When a gift is too much, and a card isn’t quite enough, Postcarden is a delightful greeting that transforms a desktop or windowsill into a lush and lovely mini living garden.
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  • A Mini Living Garden
No longer available

Grommet Launch Conversation

  • Aimee
    Aimee

    We are delighted that Daily Grommet is introducing our first product to you. We are a small company based in London so it is great to get a stir of interest in the US about Postcarden. We designed and produced Postcarden in response to the traditional greeting card. Everyone buys and receives a greeting card of some sort throughout the year. We wanted to create something that gave the receiver a bit more joy and entertainment by getting people to interact and appreciate the humble greeting card in a new light. Postcarden can be easily sent in the mail and then evolves into a mini living garden that reacts and responds to you and your environment. It was important to us that a whole range of people could enjoy this and we hope you do to! I'm here to answer any questions you have today - please fee free to drop me a line.

  • Sharon
    Sharon
    4/8/2010 12:16 PM

    Do you know how long these cards will last once purchased? If I save them for mailing later in the year, will they still sprout?

    Adorable idea!

  • Aimee
    Aimee – Special Guest
    4/8/2010 12:34 PM

    The seeds we use last up to 2 - 5 years so you should have no problem getting them to sprout. They do like the sunshine so a bit of warmth and summer sun helps, although i have grown them in during the UK winter too!

  • Susan
    Susan
    12/8/2010 6:57 PM

    @Aimee: This is the most innovative postcard design. How cool is getting a postcard that you can basically eat?

  • Katherine
    Katherine – Grommet Team
    12/8/2010 8:26 PM

    @Susan: Very cool indeed!

  • Katherine
    Katherine – Grommet Team
    4/8/2010 12:47 PM

    I love that it's fun enough for a kid yet sophisticated enough for an adult. It's just a matter of deciding who you are going to surprise today!

  • Stephanie
    Stephanie
    4/8/2010 1:01 PM

    I love this! What a great idea.

  • Letha
    Letha
    4/8/2010 1:12 PM

    I love the ingenuity of this idea. I love it when someone reinvents something. I think the price is reasonable considering the price of a regular card. I am wondering how much the mailing price for us in the US to send one card to a friend would be. Letha

  • Katherine
    Katherine – Grommet Team
    4/8/2010 1:33 PM

    The postage is $1.35 to mail in the US.

  • kathy
    kathy
    4/8/2010 4:32 PM

    What kind of seeds do they grow? Is it something you can use, like an herb or something you can plant outside?

  • Katherine
    Katherine – Grommet Team
    4/8/2010 4:38 PM

    The seeds are Cress and so you can eat them. According to Wikipedia it is one of the main ingredients in V8 Vegetable Juice.

  • Aimee
    Aimee – Special Guest
    4/8/2010 5:03 PM

    Yes, a bit like a herb - a nice addition to salads!

  • Nancy
    Nancy
    5/26/2010 9:00 PM

    Where can I get one and how much is it ? My daughter lives in a highrise apt in Chicgo...she'll get a kick out of this ! Great idea to put a smile on someone's face !

  • Katherine
    Katherine – Grommet Team
    5/26/2010 9:32 PM

    @Nancy - You can order it right here! It is $12.50 for one or $29.95 plus free shipping for 3. Right under its picture above is where you choose what you would like to order and then click "add to cart". Your daughter is going to love your thoughtfulness!

  • Teresa Stamp
    Teresa Stamp
    11/28/2010 1:44 PM

    I am waiting with bated breath for my cards that I rodered 10 days ago, any idea when they might show up?

  • Katherine
    Katherine – Grommet Team
    11/28/2010 2:58 PM

    @Teresa Stamp: I will have our Customer Service team check and let you know!

  • Scott Le Flour
    Scott Le Flour
    6/22/2011 4:41 PM

    Aimee, why didn't Sir Alan hire you?

    Great work and superb exposure.

    Congratulations!

  • Katherine
    Katherine – Grommet Team
    6/23/2011 10:48 AM

    @Scott Le Flour: I have forwarded your well wishes on to Aimee. Thanks for stopping by!

  • Barbara Picco
    Barbara Picco
    11/20/2011 10:27 AM

    the botanical card is popular! will there be more in stock? please put me on a waiting list for 2 botanicals. Thank you.

  • Katherine
    Katherine – Grommet Team
    11/26/2011 10:54 AM

    @Barbara Picco: Unfortunately, we won't be getting more of this one in-stock. We do have the City version available if that one will work out for you. Thanks for stopping by!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.