Underwear for Change

Underwear on a Mission

Jason Kibbey and Jeff Denby have big plans. They want to change the world, with underwear. The two young entrepreneurs met in graduate school at the University of California, Berkeley, where they hatched the idea for PACT, an organic underwear company that supports social and environmental causes.

The duo partnered with industrial designer Yves Behar to create bold, colorful designs that live up to the progressive vibe of the company — and earned PACT two IDEA awards from the Industrial Designers Society of
America. From start to finish, PACT underwear is designed to be earth-friendly. Jason and Jeff chose a manufacturing facility in Turkey with high environmental standards and responsible labor practices, and they source the raw materials within a 100-mile radius of the factory. They use vegetable inks and dyes that add vibrant colors without harmful heavy metals. Instead of plastic bags, each pair of underwear is packaged in a reusable cloth bag, often made from leftover scraps of fabric (it’s perfect for carrying sunglasses or phone chargers). A compostable bag takes the place of traditional shipping materials.

For every pair bought, PACT donates 10% of the price to one of its nonprofit partners. Each is dedicated to a global cause, including forest protection, marine life restoration, urban renewal, literacy, and artists with developmental disabilities. The Green Belt collection (designed by Tanzanian architect David Adjaye) supports the Green Belt Movement, which began as a grassroots tree-planting program in Kenya and today is an international organization advocating for human rights and environmental protection.

Social commerce, sustainability, award-winning designs….underwear never felt so good.
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Grommet Launch Conversation

  • Jeff

    I'm Jeff, the Chief Creative Officer and co-Founder of PACT. I'm thrilled that Daily Grommet has chosen to introduce all of you to PACT underwear. At PACT we bring you great-fitting underwear made from sustainably grown, premium organic cotton. But that's just the start - each underwear print is a collaboration between a leading artist and a nonprofit designed to promote and support a cause. PACT donates a portion of proceeds from the sale of each print to that cause. I'm happy to be here to answer any questions that you may have... so ask away!

  • Kathy
    9/14/2010 12:33 PM

    Hey guys, keep up the good work. These look terrific. I know what my teenage sons will be getting for the holidays!

  • krmoldt
    9/14/2010 12:52 PM

    Jeff - great ideas - I'll spread the word - neat designs and wonderful cause equals winning combination! How did you learn about your manufacturing choices - I'm considering a niche tshirt business and need a good starting point. Greatly appreciate any learnings you can share.

  • Martha
    9/14/2010 1:01 PM

    Where is the women's underwear?

    I'm sure I saw some in the clip on your corporate ad....!

  • Kate
    9/14/2010 1:04 PM

    Great idea, I really enjoy the stories of young entrepreneurs taking a business plan from their studies into real life. I always wonder how the real-life version compares to how you imagined it would be.

  • Marie
    9/14/2010 1:08 PM

    Love to see the underwear made for boys. My son would love them.

  • Jeff
    Jeff – Special Guest
    9/14/2010 1:26 PM

    Kate - the real-life version is WAY harder than I ever thought it would be. Everything always costs 10x more and takes 10x longer than you thought it would! But the other day I saw a random person in the park who's low-slung jeans revealed that they were wearing PACT and I introduced myself. It's all worth it when you meet happy customers!

  • Jeff
    Jeff – Special Guest
    9/14/2010 1:28 PM

    krmoldt - finding the right supplier that meets social, environmental, cost, and volume requirements is a tough job. It took us a long time. We searched from The Bay Area (where we are based) all over the globe for the right supplier. A great resource for organic textile producers and factories is the Organic Exchange. Check them out. We finally found a great supplier in Turkey who meets all our needs. They have a real passion around social and environmental responsibility too so its the perfect match.

  • Katherine
    Katherine – Grommet Team
    9/14/2010 1:49 PM

    @Martha - we couldn't put PACT's full product line at our site today due to site limitations and so we had to pick and choose. We often have things that are just for the ladies and so this Grommet is just for the men! Stay tuned, though, within the upcoming months we will be transferring to a more robust shopping platform that will allow us to be much more flexible!

  • Daniel
    9/14/2010 4:03 PM

    Wow! By complete coincidence, most of my underwear has started to

    wear out, and I intend to get rid of it all and replace it. I went to

    stores to try out a few kinds. I bought a few and am testing them out

    before I buy a whole lot.

    The Hanes ones I've tried have two nice features. First, there are no

    tags against your body. Second, the elastic is covered by fabric, so

    it's not against your skin either. Are these true of yours?

    They sure look way, way cool!

  • Drew
    9/14/2010 4:52 PM

    Jeff...I love this Grommet. Thanks for sourcing them for me Grommet gang!

  • Jeff
    Jeff – Special Guest
    9/14/2010 4:58 PM

    @Dan Weinreb - you're a man who knows what he wants! PACT underwear is tagless. The care and contents labeling is actually printed right on the inside of the underwear with a water-based ink. You can't feel it at all. There is a printed cotton label on the waistband to cover the butterfly seam where the waistband joins. The label though is cotton and printed and we have gone to great lengths to make sure this label is soft and not scratchy. Many other brands use a woven label and this is the kind that is scratchy... but not at PACT! Our waistband is brushed on the inside to give it a fleecy feeling. Its super soft. I encourage you to try out a pair and if you like them, then you can fill your whole drawer with PACT and make a HUGE change... both in underwear and our world!

  • Ed
    9/14/2010 11:27 PM

    OK, these underwear styles look fantastic. BUT, is "Small" the only size made? I wear XXL; is this size available? ED

  • Katherine
    Katherine – Grommet Team
    9/14/2010 11:37 PM

    @Ed - We're glad you like them! If you click on the down arrow in the options box, you will see all of the sizes available. These go up to XL:

  • Jerry
    9/15/2010 3:27 AM

    Hello, I would like to ask a question. Why have you not made this product available for the larger man? Those of us who are "larger" (XXL & XXXL) would like a chance to own clothing products that are environmentally friendly too.

  • CIndy Curtis
    CIndy Curtis
    9/15/2010 9:35 AM

    This product ROCKS! You guys are great and I love the video! Keeping it real!

  • Daniel
    9/15/2010 5:19 PM

    Wow! Sounds great! I'll buy some and see, and probably I'll decide I like them and buy a whole lot! Thank you!

  • Jeff
    Jeff – Special Guest
    9/15/2010 5:53 PM

    @Jerry Bresin - Hi Jerry. I totally understand your concern. When we launched last year we had a lot of women requesting larger sizes so we added an XL for women. We actually haven't had many requests for sizes larger than XL from men. In fact, usually we sell out of smalls, mediums, and larges and have X-larges left over. PACT is still a small company and making only a few XXL or XXXL carries a forecasting and inventory risk. Apparel is a tricky game because we place orders to our factory 3-4 months before we receive the goods so its all about forecasting based on past purchasing habits. More than 50% of our volume is size medium and then 25% is large. As PACT grows and can continue to carry more inventory risk then we can venture out into larger sizes to test the market. I hope that makes sense...

  • Sally G
    Sally G
    9/15/2010 11:30 PM

    Any chance of XXL for women? Otherwise, it will just be an incentive for me to lose the excess weight—better for my health if I did! Great product; even I, who don’t as a rule buy any underwear not on sale, would be willing to support a product like this.

  • Sergio Hernandez
    Sergio Hernandez
    9/19/2010 8:38 PM

    I would love to have some of this underwear, I wear boxerbriefs, but u don't think is a little bit expensive?? American Eagle $12 0r 2 x $20 Express $15 Target and walmart $8.

    do u have any specials prices in underwear??

    Thank you...


  • Jack
    9/19/2010 9:28 PM

    Any plans to make briefs? Not a fan of underwear on my legs in the 95 degree summer heat!

  • Katherine
    Katherine – Grommet Team
    9/19/2010 9:54 PM

    @Sally - as they grow and have increased demand, they will definitely look at adding more sizing!

    @Sergio - it's hard to compare the pricing of the mass sellers that you mention with a young start-up making premium organic cotton underwear for a cause.

    @Jack - I will contact you with further information.

  • Jeff
    Jeff – Special Guest
    9/22/2010 11:11 PM

    @Jack - YES! We will be introducing briefs into the men's line-up in mid-October! Stay tuned. @Sergio - our men's pricing is on par with Calvin Klein, 2(x)ist, Hugo Boss, and other brands in the premium segment. Like Katherine said, the brands you mentioned are lower-end conventional cotton without a focus on sustainability, quality, and certainly not connected to a cause. PACT has more value built into each pair of underwear.

  • Sunny
    9/23/2010 2:18 PM

    Women's undies?

  • Katherine
    Katherine – Grommet Team
    9/23/2010 5:37 PM

    @Sunny - yes they make Women's undies, too! They just didn't make it into this Grommet feature.

  • Gregg
    9/23/2010 8:41 PM

    These are terrific underwear. I have about 10 pair of the boxer briefs. You guys do a great job. Keep up the good work.

  • Katherine
    Katherine – Grommet Team
    9/26/2010 9:38 AM

    @Gregg - what a great testimonial, thank you for stopping by!

  • Daniel
    9/28/2010 6:58 AM

    I ordered two of these to try them out. They're very comfortable; I especially like the fabric itself, which feels very nice. It just so happens that all my underwear is beginning to fall apart -- it's just too old. So I'm going to replace all of it with this!

  • Katherine
    Katherine – Grommet Team
    9/28/2010 2:33 PM

    @Dan - we are thrilled that these work for you. The feel of the fabric is something that is hard to convey over the Internet so I'm glad that you mentioned how nice they feel - an important point for something that is going to be next to your skin all day long!

  • Ron
    10/15/2010 3:22 PM

    Great idea EXCEPT that you should using AMERICAN workers and American companies to supply locally grown cotton.

    When you start producing in the US, I will not only buy plenty, I will help promote your products.

  • Katherine
    Katherine – Grommet Team
    10/15/2010 3:37 PM

    @Ron - you must see our feature about Zkano organic cotton socks. A story about a young lady named Gina who is trying to revitalize the sock industry in her hometown with her line of organic socks.

  • Daniel Weinreb
    Daniel Weinreb
    10/30/2010 9:22 PM

    OK, I bought a lot of these, and the more I wear them, the more I like them. The fabric is the very best I've ever seen. And for underwear, the quality of the fabric makes a huge difference. I'm going to buy even more, right now.

  • Katherine
    Katherine – Grommet Team
    10/31/2010 1:49 PM

    @Daniel Weinreb: we are thrilled that you like them even more over time! Thank you for the feedback.

  • Camel Curious
    Camel Curious
    11/17/2010 9:25 PM

    What is with the crease in the center front of the underwear? Is it part of the stitching or is the fabric just folded over?

  • Katherine
    Katherine – Grommet Team
    11/17/2010 10:52 PM

    @Camel Curious: Very observant! That's a 'dart' which is a stitched fold in the fabric used to help a flat piece of fabric accommodate that which is not so flat.

  • Katherine
    Katherine – Grommet Team
    12/10/2010 1:19 PM

    'Tis the season to be running low on inventory! These are the styles that have the most inventory as of this posting:

    Small -- Solid White, Solid Sky Blue

    Medium -- Snow Lights, Clouds, Months

    Large -- Snow Lights, Solid Green, Fig Leaf, Solid White, Solid Sky Blue, Blue Stripe

    X-Large -- Solid Green, Fig Leaf, Solid White, Solid Sky Blue

  • cantfindwhatiwant
    12/31/2010 1:53 PM

    what happened to the cool orange and white pair you had before it out of stock or gone forever?

  • Katherine
    Katherine – Grommet Team
    12/31/2010 3:55 PM

    @cantfindwhatiwant: They have completely sold out and may be gone forever as their patterns change. I know whatever they come out with next will be equally as fun!

  • Clifford
    4/13/2011 12:09 AM

    Are you coming out with any other designs in the near future? The line is very comfortable and a nice addition to boring every day underwear.

  • Katherine
    Katherine – Grommet Team
    4/15/2011 11:30 AM

    @Clifford Gonzales: We are working to bring some new items in in the upcoming months. I will let you know. We're glad that you've enjoyed the ones you have enough to come looking for more!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.