About The Grommet

What are we searching for? A better product? A more innovative one? No. We’re searching for a better future, because right now it isn’t fair.

Right now the best ideas aren’t winning. Right now big companies are getting better at selling, but worse at bringing you things worth buying.

That’s where The Grommet comes in. We shine a light on great ideas and the people behind them, and arm them with the tools that the big guys have.

Sure, ultimately what we find are products. But what we bring you is much bigger than that. It’s a choice. It’s a future. It’s a world where better ideas win.

The Grommet.

52 seconds on what we do

While most companies are only concerned with getting you to buy what they’re selling, we’re focused on bringing you things worth buying.

The Grommet was co-founded by CEO Jules Pieri and Chief Discovery Officer Joanne Domeniconi to launch undiscovered products and help them succeed.

Jules and Joanne standing in their sunlit office of exposed brick and notable office decor Grommet products in the background, with a vase of flowers
CEO Jules Pieri and Chief Discovery Officer Joanne Domeniconi

Since 2008, we’ve helped our community discover more than 2,800 innovative products in 16 categories, including many that have become household names, including FitBit, Food Should Taste Good, GoldieBlox, IdeaPaint, OtterBox, SimpliSafe, SodaStream, S’well, and many others.

We have a Discovery Team who are constantly seeking and discovering innovative products. Although they consider thousands of products each year, only 3% of them are ultimately launched.

While most companies are only concerned with getting you to buy what they’re selling, we’re focused on bringing you things worth buying.

Today we have a community of more than 3.5 million supporters and early-adopters. Every weekday we launch at least one new product. Our goal is to improve the way consumer products are launched, discovered, shared, and bought.

And with each discovery, The Grommet tells the story behind the products, producing in-house editorial, video, and photography to help you better understand each one.

Ken at work on his lathe, cutting the handle of a rolling pin in a tidy shop. His attention is on the work.
Ken Freeman of Vermont Rolling Pins

The Grommet is the home of Citizen Commerce®. Since consumer purchases represent 65% of the US economy, what you buy is a powerful way to change the world. And that is our goal. We are on a mission to fundamentally change the way people launch, discover, share, and purchase products. Whether it’s tech and innovation, sustainable or social enterprises, American made or handcrafted products, underrepresented entrepreneurs looking for a fair opportunity, or all of the above, you can use your dollar to support the values you believe in.

We are on a mission to fundamentally change the way people launch, discover, share, and purchase products.

In June 2014, we launched The Grommet Wholesale at the first White House Maker Faire

In September 2017, The Grommet opened its first brick and mortar store at the Natick Mall in Massachusetts.

In October 2017, Ace Hardware acquired a majority stake in The Grommet. and we celebrated our 9th birthday.

The Grommet logo, a blue grommet, with accent dots to show that it is a device with special significance

Want to learn more about The Grommet’s history?

Check out the timeline

The Meet The Maker Podcast

Want to learn more about our Makers?

Listen to our “Meet the Maker” podcast