SECOND NATURE

The Analog Watch Co. is a Philadelphia-based company specializing in earth-conscious watches. Founder Lorenzo Buffa creates wearable art that combines striking, minimalist design with accurate time. The line first took shape as Lorenzo’s senior thesis. He's an avid nature enthusiast who created his first wooden wrist watches to bring the wearer a little closer to nature. And it didn’t take him long to realize there could be a market for his work. After a successful Kickstarter, Lorenzo found combinations of high-quality woods to create comfortable, and surprisingly lightweight, wearable works of art. . . ones that just happen to keep time. True to Lorenzo’s naturalistic roots, he designs Analog’s watches to work with the wood’s natural grain. From there, he nexted designed watches made of marble—another earthy tribute that's earth-friendly, too. Each watch is mainly biodegradable and packaging is made from recycled raw materials. Plus, as a synergistic way of giving back, Analog plants a tree for every watch sold.

Analog Watch Co.

Earth-Conscious Watches

SECOND NATURE

The Analog Watch Co. is a Philadelphia-based company specializing in earth-conscious watches. Founder Lorenzo Buffa creates wearable art that combines striking, minimalist design with accurate time. The line first took shape as Lorenzo’s senior thesis. He's an avid nature enthusiast who created his first wooden wrist watches to bring the wearer a little closer to nature. And it didn’t take him long to realize there could be a market for his work. After a successful Kickstarter, Lorenzo found combinations of high-quality woods to create comfortable, and surprisingly lightweight, wearable works of art. . . ones that just happen to keep time. True to Lorenzo’s naturalistic roots, he designs Analog’s watches to work with the wood’s natural grain. From there, he nexted designed watches made of marble—another earthy tribute that's earth-friendly, too. Each watch is mainly biodegradable and packaging is made from recycled raw materials. Plus, as a synergistic way of giving back, Analog plants a tree for every watch sold.
Crowdfunded
Sustainable Living

Grommet Launch Conversation

Grommet Launch Conversation

  • Lorenzo
    Lorenzo

    Hi everyone at The Grommet! Here at Analog Watch Co., we care about craftsmanship and beauty in simplicity. My name is Lorenzo and I'm the founder and lead designer. If you have any questions, I'd be happy to answer them.

  • Sue
    Sue
    3/9/2015 12:15 PM

    Are these mechanically wound watch movements?

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 12:49 PM

    @Sue Hi Sue, our watches are made with high-quality Japanese quartz movements. The battery is standard and can be replaced by any watch repair professional or jeweler.

  • Barbara
    Barbara
    3/9/2015 6:29 PM

    @Lorenzo These watches look very bulky for a woman. If the teak bank lined in any way?

  • Barbara
    Barbara
    3/9/2015 6:30 PM

    @Lorenzo .. sorry but is the band lined? I have a small wrist, how can the band be adjusted?

  • Sandra
    Sandra
    3/9/2015 1:00 PM

    These watches seem to be very fragile when reading the description. The statement of handling with care, makes me wonder just how fragile they are? Also, what size battery to they take? The straps that look like wood...are those straps real wood, and if so, how flexible would they be on the wrist? Or are the straps just a "wood look"?

    Another thing...put together in China? I do not like that at all. Why can't they be put together here somewhere in the United States? China is not the only place that knows how to put a watch together! They should be made HERE in THIS COUNTRY. The price seems kind of high too, but as a watch collector, I do like the looks of this one; but I just wish the entire watch was made HERE in the UNITED STATES, and don't understand why they cannot be completely manufactured HERE.

  • Jack
    Jack
    3/9/2015 1:11 PM

    @Sandra I too am curious why these are priced so high, the design is very plain (not meant as a derogatory thing), but there are other wooden watches (such as Jord) that are far more detailed for the same price. There are other brands like TreeHouse that are half the price. I'm not seeing anything in these watches to justify the high cost. They look nice, but seem like they should be priced more in the $50 - $75 range.

  • Ada
    Ada
    3/9/2015 1:27 PM

    @Jack @ Sandra

    I checked out the jord wooden watches. Those are heavy-looking. These go with the minimalist feel, look very nice. For me, personally, the fact that it is made in China is a deal breaker. The appeal would have been superlative if it were made in the USA.

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 1:20 PM

    @Sandra

    Hi Sandra, thanks for your comments and thoughts. Since our watches are made of all natural wood and leather - and not with traditional alloys, metals, and plastics - they do require a bit more attention to care. For example, you wouldn't be able to wear this watch in the shower but doing dishes and getting caught in the rain is okay. You probably wouldn't want to leave the watch in a hot car for many days either, as it's wood. We've done tests on our end and because the wood is stabilized we don't see too many customer complaints in that regard. Either way, we are responsive and include a one year warranty if it's a product fault.

    In terms of assembly, there is not an existing watch industry domestically in the USA. Aside from a few giant brands who can afford to make some parts and components domestically, there really isn't an infrastructure here for us to sub our work out to. You'll see that watches and clocks almost always feature Japanese or Swiss movements. That is where these mechanical pieces are mostly produced. We have in fact audited our suppliers and work very closely with our manufacturing partners to ensure all quality and standards are met in terms of product, employee happiness, and safety. Our offices are based in Pennsylvania and we work with domestic suppliers on all print collateral including our boxes. We are a small teak dedicated to designing beautiful conversation pieces that also happen to be functional and out of materials we love and are inspired by.

  • Jan
    Jan
    3/9/2015 1:29 PM

    @Lorenzo

    We are talking assembly here not manufacture of the works. Any, repeat any of the many domestic electronics manufacturing companies could assemble, pack and ship these watches right here in the United States at a much lower price. You are making a mistake by looking for watch manufacturers. These are electronic products, not mechanical watches which need an expertise in watchmaking.

  • Mike
    Mike – Grommet Team
    3/9/2015 2:30 PM

    Sandra and Ada, while it may be ideal to have all products made here in the US, it simply is not always feasible financially and otherwise for Makers to do, as Lorenzo said. We understand Made in USA is an important value to many that is why we have an entire collection of Made in the USA products here which you can browse.

    Jan, there are electronic and mechanical components to the watch. The expertise comes from the quartz movement which, as Lorenzo mentioned, typically originates in Japan or Switzerland. In this case it is Japan.

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 3:13 PM

    Just to clarify for anyone interested, while we are currently working within our means and resources in an industry that doesn't have the skills we need here just yet, we do explore American manufacturing a great deal! We even produce a series called "Hands On" which serves as a directory of people, places, and machines involved in manufacturing in Pennsylvania. You can see that on our website.

  • Richard
    Richard
    3/9/2015 1:11 PM

    So when you use a decent-quality EMF meter near this watch, what's the output?

  • Debbie
    Debbie
    3/9/2015 1:30 PM

    Very cool. I prefer analog over digital any day.

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 1:41 PM

    @Debbie thank you Debbie! There is a bit of a pun to our name

  • David
    David
    3/9/2015 3:10 PM

    Why not use an automatic otherwise known as self-winding watch movement? That would be much more ecologically sound. I have worn self-winding watches for years and have had No problems from them and no wasteful batteries to recycle. *Comment edited due to inappropriate langage*

  • Mike
    Mike – Grommet Team
    3/9/2015 4:12 PM

    Hi David, I'll let Lorenzo chime in on the technical details. Stay tuned!

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 4:55 PM

    @Mike We do have plans to eventually design watches featuring self winding movements. As our expertise and relationships grow - we can diversify and experiment by moving into more technical and complicated watches.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Analog Watch Co.

Earth-Conscious Watches

SECOND NATURE

The Analog Watch Co. is a Philadelphia-based company specializing in earth-conscious watches. Founder Lorenzo Buffa creates wearable art that combines striking, minimalist design with accurate time.

The line first took shape as Lorenzo’s senior thesis. He's an avid nature enthusiast who created his first wooden wrist watches to
bring the wearer a little closer to nature. And it didn’t take him long to realize there could be a market for his work. After a successful Kickstarter, Lorenzo found combinations of high-quality woods to create comfortable, and surprisingly lightweight, wearable works of art. . . ones that just happen to keep time. True to Lorenzo’s naturalistic roots, he designs Analog’s watches to work with the wood’s natural grain.

From there, he nexted designed watches made of marble—another earthy tribute that's earth-friendly, too. Each watch is mainly biodegradable and packaging is made from recycled raw materials. Plus, as a synergistic way of giving back, Analog plants a tree for every watch sold.
Read More Read Less
Analog Watch Co. - The Carpenter Collection

Grommet Launch Conversation

  • Lorenzo
    Lorenzo

    Hi everyone at The Grommet! Here at Analog Watch Co., we care about craftsmanship and beauty in simplicity. My name is Lorenzo and I'm the founder and lead designer. If you have any questions, I'd be happy to answer them.

  • Sue
    Sue
    3/9/2015 12:15 PM

    Are these mechanically wound watch movements?

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 12:49 PM

    @Sue Hi Sue, our watches are made with high-quality Japanese quartz movements. The battery is standard and can be replaced by any watch repair professional or jeweler.

  • Barbara
    Barbara
    3/9/2015 6:29 PM

    @Lorenzo These watches look very bulky for a woman. If the teak bank lined in any way?

  • Barbara
    Barbara
    3/9/2015 6:30 PM

    @Lorenzo .. sorry but is the band lined? I have a small wrist, how can the band be adjusted?

  • Sandra
    Sandra
    3/9/2015 1:00 PM

    These watches seem to be very fragile when reading the description. The statement of handling with care, makes me wonder just how fragile they are? Also, what size battery to they take? The straps that look like wood...are those straps real wood, and if so, how flexible would they be on the wrist? Or are the straps just a "wood look"?

    Another thing...put together in China? I do not like that at all. Why can't they be put together here somewhere in the United States? China is not the only place that knows how to put a watch together! They should be made HERE in THIS COUNTRY. The price seems kind of high too, but as a watch collector, I do like the looks of this one; but I just wish the entire watch was made HERE in the UNITED STATES, and don't understand why they cannot be completely manufactured HERE.

  • Jack
    Jack
    3/9/2015 1:11 PM

    @Sandra I too am curious why these are priced so high, the design is very plain (not meant as a derogatory thing), but there are other wooden watches (such as Jord) that are far more detailed for the same price. There are other brands like TreeHouse that are half the price. I'm not seeing anything in these watches to justify the high cost. They look nice, but seem like they should be priced more in the $50 - $75 range.

  • Ada
    Ada
    3/9/2015 1:27 PM

    @Jack @ Sandra

    I checked out the jord wooden watches. Those are heavy-looking. These go with the minimalist feel, look very nice. For me, personally, the fact that it is made in China is a deal breaker. The appeal would have been superlative if it were made in the USA.

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 1:20 PM

    @Sandra

    Hi Sandra, thanks for your comments and thoughts. Since our watches are made of all natural wood and leather - and not with traditional alloys, metals, and plastics - they do require a bit more attention to care. For example, you wouldn't be able to wear this watch in the shower but doing dishes and getting caught in the rain is okay. You probably wouldn't want to leave the watch in a hot car for many days either, as it's wood. We've done tests on our end and because the wood is stabilized we don't see too many customer complaints in that regard. Either way, we are responsive and include a one year warranty if it's a product fault.

    In terms of assembly, there is not an existing watch industry domestically in the USA. Aside from a few giant brands who can afford to make some parts and components domestically, there really isn't an infrastructure here for us to sub our work out to. You'll see that watches and clocks almost always feature Japanese or Swiss movements. That is where these mechanical pieces are mostly produced. We have in fact audited our suppliers and work very closely with our manufacturing partners to ensure all quality and standards are met in terms of product, employee happiness, and safety. Our offices are based in Pennsylvania and we work with domestic suppliers on all print collateral including our boxes. We are a small teak dedicated to designing beautiful conversation pieces that also happen to be functional and out of materials we love and are inspired by.

  • Jan
    Jan
    3/9/2015 1:29 PM

    @Lorenzo

    We are talking assembly here not manufacture of the works. Any, repeat any of the many domestic electronics manufacturing companies could assemble, pack and ship these watches right here in the United States at a much lower price. You are making a mistake by looking for watch manufacturers. These are electronic products, not mechanical watches which need an expertise in watchmaking.

  • Mike
    Mike – Grommet Team
    3/9/2015 2:30 PM

    Sandra and Ada, while it may be ideal to have all products made here in the US, it simply is not always feasible financially and otherwise for Makers to do, as Lorenzo said. We understand Made in USA is an important value to many that is why we have an entire collection of Made in the USA products here which you can browse.

    Jan, there are electronic and mechanical components to the watch. The expertise comes from the quartz movement which, as Lorenzo mentioned, typically originates in Japan or Switzerland. In this case it is Japan.

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 3:13 PM

    Just to clarify for anyone interested, while we are currently working within our means and resources in an industry that doesn't have the skills we need here just yet, we do explore American manufacturing a great deal! We even produce a series called "Hands On" which serves as a directory of people, places, and machines involved in manufacturing in Pennsylvania. You can see that on our website.

  • Richard
    Richard
    3/9/2015 1:11 PM

    So when you use a decent-quality EMF meter near this watch, what's the output?

  • Debbie
    Debbie
    3/9/2015 1:30 PM

    Very cool. I prefer analog over digital any day.

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 1:41 PM

    @Debbie thank you Debbie! There is a bit of a pun to our name

  • David
    David
    3/9/2015 3:10 PM

    Why not use an automatic otherwise known as self-winding watch movement? That would be much more ecologically sound. I have worn self-winding watches for years and have had No problems from them and no wasteful batteries to recycle. *Comment edited due to inappropriate langage*

  • Mike
    Mike – Grommet Team
    3/9/2015 4:12 PM

    Hi David, I'll let Lorenzo chime in on the technical details. Stay tuned!

  • Lorenzo
    Lorenzo – Special Guest
    3/9/2015 4:55 PM

    @Mike We do have plans to eventually design watches featuring self winding movements. As our expertise and relationships grow - we can diversify and experiment by moving into more technical and complicated watches.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.