BestSelf Co.

The Self Journal

Make Goals Happen

This goal-setting planner takes its cues from high achievers. Planning out small, actionable steps and tracking progress is the key to reaching your goals.

The canvas-bound pages help you break down lofty objectives into doable tasks. Set a daily intention on each page and map out steps to make it happen. At the end of every
day, you’re prompted to reflect—reveling in the daily wins and reflecting on what you can do differently tomorrow.

To create their journal, Founders Cathryn Lavery and Allen Brouwer researched many high performing people to discover the secret to their success. Yearlong goals often failed because they were simply overwhelming. Instead, planning smaller tasks, doing them, and reflecting on them led to real change.

Cathryn and Allen left the pages without dates, so you can personalize your own timetable—whether you want to work for 91 days straight or take a vacation in between. There is blank space for doodles and brainstorms, and positive quotes are peppered throughout the pages for encouragement.

We like that the journal asks you to examine WHY you have the goals that you do, too. Starting off with pure motivation can make all the difference. Start small and write it all down—your goals are closer than you think.
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Your goals are closer than you think.

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Grommet Launch Conversation

  • Cathryn

    Hi Grommeteers! We are excited to share with you The Self Journal, which we've designed to help you target and fulfill your short term goals. We'd love to hear from you - what are YOUR goals?

  • Mike
    Mike – Grommet Team
    3/4/2016 4:07 PM

    There are seemingly hundreds of products aimed at helping people achieve their goals. What do see as the advantages of Best Self Co.?

  • Cathryn
    Cathryn – Special Guest
    3/7/2016 10:05 AM

    Well @Mike , this distills the key performance tasks that high-level achievers use on a daily basis into one easy to use Journal. We learned from people like Tony Robbins, Jack Canfield, Lewis Howes, and many others. Took what they were using and put it inside the SELF Journal.

  • Mike
    Mike – Grommet Team
    3/4/2016 4:09 PM

    How did you take the idea of a motivational journal and turn it into a business?

  • Cathryn
    Cathryn – Special Guest
    3/7/2016 10:02 AM

    Great question @Mike. We designed the Journal for ourselves. But the cost was a little high to manufacture for just us. We showed it to some friends, and they wanted it. Then we launched on Kickstarter which really validated the product. Turns out people love it. Our customers find success with the product the first week of using it, and they promote it to their friends/spouse/family/etc.

  • Mike
    Mike – Grommet Team
    3/4/2016 4:11 PM

    There are inspirational quotes, charts, weekly calendars, what were essential elements in designing a product that would bring out the best in people?

  • Cathryn
    Cathryn – Special Guest
    3/7/2016 11:27 AM

    @Mike We essentially wanted to take the habits of successful people and create a framework for people within the SELF Journal. This way you don't have to read a ton of books or re-invent the wheel. By tracking what you're doing, staying accountable and being inspired you will get to where you want to go.

  • Dianne
    3/7/2016 11:39 AM

    This product looks very appealing. What is the thickness of the paper?

  • Cathryn
    Cathryn – Special Guest
    3/7/2016 11:40 AM

    @Dianne It's premium ivory stock, fountain-pen friendly.

  • Saul
    3/7/2016 11:42 AM


  • JUDI
    3/7/2016 12:15 PM

    I love journals and this looks great! I have a successful Etsy shop and am planning to open a second shop. I think this journal will be helpful in planning out the steps and staying on track.

  • Cathryn
    Cathryn – Special Guest
    3/7/2016 12:38 PM

    @JUDI Thanks Judi! We think it will too. Good luck :)

  • Michele
    3/7/2016 3:19 PM

    I may give this a try. Goal? Organize my life! Short term seems reachable, lol. Any color choices? I do love color. Thanks, Michele

  • Cathryn
    Cathryn – Special Guest
    3/7/2016 4:24 PM

    @Michele Thanks for your message. Your short term goal sounds like you'll be able to reach it. And perfect timing for "spring cleaning".

    Right now Blue is the only color we offer. We may introduce other colors in the upcoming year or so.

    Let us know how you get on with reaching your goal. :)

  • Judy
    3/7/2016 8:19 PM

    @Cathryn Beautiful idea and presentation. You know, I was looking at Instagram today--and found that Ivanka Trump keeps hand-written goals. If SHE does that, we should all aspire to be better goal-setters.

    I love that these involve hand writing instead of adding something else to our phones. The human race could definitely use a little more emotion when journaling/goal setting. Thanks for a great idea, and thanks to The Grommet team for bringing this to us!


  • Cathryn
    Cathryn – Special Guest
    3/7/2016 9:57 PM

    @Judy Thanks Judy. We believe there is power in putting pen to paper.

    We appreciate your support in our mission. Let us know how your goal reaching goes.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.