New Clothesline Company

Laundry Drying Racks

Hang to dry

Using an electric or gas dryer may be easy. But it can be hard on your clothes and the environment. That’s why the founders of The New Clothesline Company, husband and wife team, Carol and James Bildahl, decided to reinvent the clothesline, making it simpler than ever to let your clothes air dry.

LOFTi is a clothes-drying rack
that suspends from the ceiling by an easy-to-use pulley system. Move over flimsy, collapsible racks—LOFTI is designed to support the weight of an entire wet load of laundry. Simply load it up, lift it up, and let your clothes hang to dry. For individual items like socks, bras and underwear, there’s DUO. Attach it to LOFTI or use it on its own. It can be reconfigured into two separate components.

Inspired by the laundry drying habits they witnessed during a trip to Ireland, Carol and James have created a timeless and modern version of Carol's grandmother’s drying rack. LOFTI comes with a step-by-step installation video and everything you need to let your laundry all hang out.
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The New Clothesline Company - Lofti & Duo

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Grommet Launch Conversation

  • Carol

    Hello Grommet community. Make a change in the Laundry Room (saving $$, energy, space, and the life of your textiles) one load at a time! That's what we say here at The New Clothesline Company. Today I will be available to respond to your questions and comments.

  • Gail
    2/19/2014 12:27 PM

    Hello Carol,

    Your Laundry Drying Rack looks terrific . I have one question : where is it manufactured?


    Gail in Winthrop,Ma.

  • Carol
    Carol – Special Guest
    2/19/2014 12:37 PM

    @Gail Hi Gail, LOFTi and DUO are manufactured in Asia and WOODi in Bozeman, Montana. I want everyone to air dry, to make it affordable I had to go over seas. It is well made!

  • Guest
    2/19/2014 12:48 PM

    @Carol Actually I am one of those weird people - give the cost and option of buying American Made - and I usually choose USA made. My baking pans from King Arthur Flour are American made, more expensive - but I am trying to help and keep employment up and Americans proud of American Made products.

  • anthony
    2/19/2014 2:46 PM

    @Guest GOOD FOR YOU,,,I refuse to spend one more dollar on ASIA made products, and I don't think that needs explanation.

  • Linda
    2/19/2014 8:14 PM

    @anthony Very nice looking products. Like the concept but I too no longer buy products manufactured in Asian countries. Considering that it does come from there however the price bowled me over! High don't you think?

  • Guest
    2/19/2014 12:36 PM

    Can you tell everyone about Woodi and why it is important?

  • Carol
    Carol – Special Guest
    2/19/2014 12:43 PM

    WOODi is a beautiful product. It is made in Bozeman Montana from sustainable lumber. It comes with 30 ft. rope, 2 pulleys. Right now we are having them manufactured in a wood shop that employs all veterans. WOODi saves you money, energy, space, your clothes, employs Americans and is nice to look at hanging up.

  • Guest
    2/19/2014 12:44 PM

    Are you serious about the prices?I can get that way cheaper at IKEA.

  • Carol
    Carol – Special Guest
    2/19/2014 12:54 PM

    Yes, you can but it is not the same product. Better made! We call DUO our transformer toy. It splits in two and attaches to the receivers on both ends of the LOFTI. Great design.

  • Gail
    2/19/2014 12:47 PM

    Hi Carol,

    Gail again. I'd like to know WHERE in Asia , as in what country, please.

    Thanks again,


  • Carol
    Carol – Special Guest
    2/19/2014 1:02 PM

    Sorry Gail, China. I would also like to add that I am a woman that is taking my products and working on selling them in China. The Chinese do not have dryers. They love American design and quality.

  • Carol
    Carol – Special Guest
    2/19/2014 1:07 PM

    @Carol Let me correct this. The Chinese do not use dryers, which is wonderful!

  • Robin
    2/19/2014 12:49 PM

    Hi Carol,

    I am interested in purchasing your wooden drying rack. Does the Small item Drying accessory attach to this model as well??

    Thanks for creating such a cool thing!!

    Robin in Colorado

  • Carol
    Carol – Special Guest
    2/19/2014 1:05 PM

    Hi Robin, The DUO is designed to hang on any thing. So yes. Get yourself a DUO.

    Thanks, Carol

  • Elizabeth J.
    Elizabeth J.
    2/19/2014 1:49 PM

    @Carol Can you tell me how much weight the lofti can hold?

  • Gail
    2/19/2014 1:20 PM

    Hi again Carol,

    I am very sure that are people & small companies in OUR United States of America that would be happy to step up to the plate and make these drying racks. Even our Olympic clothed were made in the USA this time because Ralph Lauren got grief from the last time. If he can manage to get it done, I bet you could also.

    Please try,


  • Elizabeth J.
    Elizabeth J.
    2/19/2014 1:47 PM

    @Gail I would like to know how much weight the lofti can hold?

  • Carol
    Carol – Special Guest
    2/19/2014 1:56 PM

    Gail my mission is to get Americans to stop using their dryers. We are the most developed country in the world and we use the most energy to dry our clothes. I tried for two years to get this product made here and keep it affordable so that LOFTi/DUO would be in every home, in America. We have created WOODi, for a choice and it is doing great. I am trying to change America one laundry load at a time.

  • Carol
    Carol – Special Guest
    2/19/2014 1:59 PM

    Hi Elizabeth,

    LOFTi can hold entire load of laundry. The average weight is 25 lbs. dispersed on the 5 rungs, which is 22 linear feet. That is a lot of hanging space. If you add the DUO to each end of the LOFTi it handles all the smaller items.

  • Cindy
    2/19/2014 2:04 PM

    Carol, do you have any pictures that show how the racks are attached to the ceiling?

  • Carol
    Carol – Special Guest
    2/19/2014 2:33 PM

    Hi Cindy, The LOFTI is attached to the ceiling by two pulleys. If you look at The Grommet video I believe they show it there and if you go to the LOFTi product there are some pictures.

  • Tracy
    2/19/2014 2:32 PM

    Is there a finish on the Wooden version? What kind? Typically, if wood gets damp, the grain raises and leaves a rough surface. That might be kind of hard on some clothing. I've been using a drying rack, but I like the idea of one that is suspended from the ceiling since I don't have a lot of floor space in my apartment.

  • Carol
    Carol – Special Guest
    2/19/2014 2:35 PM

    Hi Tracy, Yes there is a water base finish on the wood. You will be surprise at how much hanging space WOODi will have and it goes up to the ceiling were the warm air is.

  • Eadie
    2/19/2014 3:06 PM

    Do the sparrow clips work on the WOODi?

  • Carol
    Carol – Special Guest
    2/19/2014 3:44 PM

    Hi Eadie, One of our favorite lines from Portlandia "Put a bird on it!" Yes the birds work great on WOODi, they are so darn cute!

  • Lynn
    2/19/2014 3:36 PM

    I lived in an older but elegant West Side NYC apt. back in the 70's (dating myself here!)). My small kitchen had a 'ceiling dryer' on pulleys near the windows. It seems like you have updated an old helper and made something old better ~ as we say 'good on you'!

  • Carol
    Carol – Special Guest
    2/19/2014 3:47 PM

    Hi Lynn,

    Thanks, I visit my grandparents house in Ireland 6 years ago and saw the wooden ceiling mounted clothes rack and decided to was time to modernize it, hence LOFTi and DUO.

  • J
    2/19/2014 7:13 PM

    Can you tell me how much weight the drying rack will hold?

  • Carol
    Carol – Special Guest
    2/19/2014 7:40 PM

    Hi J, The LOFTi/DUO can hold 25 lbs of wet laundry, that is an entire load of laundry. It must be dispersed across the 5 rungs, which are 22 linear ft. in all. Pulleys must be installed into studs.

  • Heidi
    2/19/2014 8:17 PM

    I was looking for a product like this for so many years after seeing them in Switzerland. After many years and quite a bit of trouble (friends and relatives are pretty willing to bring you chocolate -- a clothes drying rack is another story, LOL!), I finally got one. Now when people walk through my laundry area and say, "That is so clever; where in the world did you get that?" I can steer people to your product. It really is brilliant to be able to raise and lower the rack with a pulley system. I'm so glad you are bringing this to the U.S.

  • Carol
    Carol – Special Guest
    2/19/2014 9:04 PM

    Hi Heidi,

    I would still welcome that Swiss Chocolate, but I am glad you air dry and now can tell your friends where they can find one.

    Load it, Lift it, Love it!

  • Cathy
    2/19/2014 9:07 PM

    How can it be more affordable to have these products made in China instead of USA? What about shipping costs from China to here?

  • Amy
    Amy – Grommet Team
    2/19/2014 9:17 PM

    Hi Cathy,

    I won't answer for Carol here, but there are many reasons it makes more sense for product creators to manufacture overseas. Labor costs are just one piece of the puzzle. Our makers often try their best to manufacture in the U.S. but sometimes it's just not possible. You can scan above as Carol has explained much of this in detail. It makes more sense for Carol to manufacture in China at this stage and we support her.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.