Better Life

Green Cleaning Products

A Better Clean

Sage, lavender, chamomile and coconut oil sound more like ingredients in a facial cream than a household cleaner, but that’s the beauty of these incredible cleaners from Better Life. More than 99% of the ingredients used in Better Life’s products are natural or derived from natural, renewable resources. There’s nothing toxic. No sulfates, ethoxylates, petroleum-based ingredients, or volatile organic compounds.

You won’t miss that stuff, that’s for sure. Better Life’s cleaners do the same job (even better, we found) as traditional products, but without the harsh ingredients. Founders Tim Barklage and Kevin Tibbs made sure no one has to sacrifice performance in order to get ingredients that are safe to use around children and pets. With their creative cleaners, you get it all.

Better Life has a cleaner for every mess. We love the witty names as much as the products themselves: What-EVER is an all-purpose cleaner; Even the Kitchen Sink gently scrubs and shines kitchen/bath surfaces; I Can See Clearly, Wow! cleans windows and glass; Take It For Granite cleans stone surfaces; Einshine keeps stainless steel looking brilliant (this is a favorite of Karen Finn, who first told us about Better Life); Simply Floored tackles floors; and Oak-y Dokey polishes and protects wood.

If you’re ready to go on a green cleaning streak, the Starter Set is the perfect way to rid your cabinets of toxic cleaners in one clean sweep.
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Better Life - non-toxic all purpose cleaners
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Grommet Launch Conversation

  • Kevin

    Hi, My name is Kevin Tibbs and I am one of the co-founders of BETTER LIFE- a line of green cleaning products that are safe, and effective! For 14 years I worked as a formulation chemist, developing natural skin and hair care products. I loved the work, but after having children I saw a tremendous need for safe household cleaning products. When my two daughters (4 ½ years, and 3 years old) began crawling, exploring and walking, I really took a close look at what was in our home and the cleaning products became a real concern. After doing some research and analyzing the traditional (and so called “green”) cleaning products on the market, I found some disturbing things. Both the traditional chemical cleaners as well as those marketed as “green” gave off fumes, irritated the skin, contained petrochemicals, dangerous solvents, synthetic dyes and fragrances, alcohols, ethoxylated surfactants to name just a few. As a dad I want a safe, healthy environment for my family. As a Chemist, I know firsthand how dangerous and unhealthy those other cleaners are. So I decided to do something about it and create a truly safe, truly green and really effective solution for our family to clean up with. BETTER LIFE green cleaning products are the result of that effort and now we are thrilled to offer that solution to families around the world. Now we can all make a difference, one bottle of what-EVER! at a time.

  • Feisty
    1/11/2011 1:35 PM

    As someone who suffers from fragrance allergies, I can't tell you how much I appreciate these cleaning products. Not only are they amazing at cleaning, but do they also do not bother me at all! Buy them, you won't be sorry.

  • Tiddlywinks
    1/11/2011 1:50 PM

    I hate how duped I felt to learn that the other cleaning products that call themselves "green" had all kinds of toxins still in them. I love that now with Better Life products my home is toxin free and sparkling clean. Thanks Kevin and Tim!

  • Storyteller Mary
    Storyteller Mary
    1/11/2011 1:55 PM

    I am allergic/sensitive to so very many things. My eco-broker gave me What-Ever! when I moved into my new and healthier home, and now I have Better Life products under every sink, ready to help me keep things clean and healthy. Thanks!!

  • Christine L
    Christine L
    1/11/2011 2:38 PM

    There is so much that I can say about these products. Do they work? Absolutely! But that's not the magic of these products.

    I have a house, like many others with many different surfaces, and in the past, I had to use as many different cleaners. If you use an all-purpose spray that you buy in the store on granite, it will streak, for example. With Better Life products, I only need 4 products for my everyday cleaning. I use the floor cleaner on all hard floor surfaces, glass cleaner on all glass and mirrors, the kitchen sink cleaner in the sinks, tubs and toilets, and What-EVER! everywhere else. The What-EVER does NOT streak the granite! And it disinfects!! (You have to check out the video on the Better Life site that addresses it's disinfecting properties. Unreal!)

    In addition, because these are so safe, I'm able to give my young children more chores around the home, teaching them responsibility. They each have their own cleaning caddy filled with little travel-sized spray bottles of What-EVER and the glass cleaner and cleaning cloths. They are welcome to clean anything--I don't have to worry about them or my house with these cleaners! My glass front door stays extremely clean, well, at least the bottom 4 feet of it stay clean!

    I can't say enough about these products. They are a part of my daily life, and I'm so grateful to Kevin and company for creating these!

  • Katherine
    Katherine – Grommet Team
    1/11/2011 3:40 PM

    @Christine L: That IS a fabulous video. I am embedding it here!

  • Kate
    1/11/2011 3:36 PM

    I have the hardest time getting off hairspray from mirrors and walls. Will your product work on that?

  • Kate Frowzy
    Kate Frowzy
    1/11/2011 4:21 PM

    @Kate: Hey Kate!

    The What-EVER and scrubber have cleaned off whatever I need on bathroom surfaces but I also use the I Can See Clearly Wow on my bathroom mirrors and it has done a great job on everything from hairspray in my bathroom to toothpaste smears in the kids' bathroom. (I don't know how that happens, it's toothpaste, not rocket science!)

  • Kevin
    Kevin – Special Guest
    1/11/2011 3:52 PM

    Thanks for your question Kate. The "whatEVER!" all purpose or the "Even the Kitchen Sink" would be the ones to use on Hairspray. If there is a good amount of old hairspray built up on a surface use the "Even the Kitchen Sink" since it has a non abbrasive scrubbing cream and a very effective grime fighter!

  • Kathy
    3/21/2011 7:18 PM

    @Kevin Tibbs: Hi ther KevinI ordered your products and am VERY excited and can't wait to use them in my home! Here is my question: Where do I get the bacteria measuring device, that is so COOL!!! I am a nurse practitioner so am a bit of a microbiology nerd and would love to have one (don't care about the cost either). I just have to GET one! Thanks for the great video and for developing safe and effective products for the home. ! will post a testimonial after I receive my order. Thanks again, Kathy Skees

  • Katherine
    Katherine – Grommet Team
    3/22/2011 10:27 AM

    @Kathy Skees: I shot Kevin a note and he replied with this information:

    The unit is an ATP (Adenosine TriPhosphate) monitor. Here is a brief description of the device along with ordering instructions and price.

    ****Please note that you need to order swabs along with the measuring unit as it uses both to run the test.


  • KMF
    1/11/2011 4:22 PM

    Great products that I couldn't live without! And boy do they work. My son was sick last week and managed to hit every surface including his thick quilt covering the bed. Better Life products to the rescue!


  • Peggy
    1/11/2011 10:39 PM

    Best green cleaner on the market. Can only find it in St Louis. I stocknup once a year when I am there. I did not believe that it really workedvtill I used "Whatever" cleaner on the greasy gunk on my outdoor grill. It looks brand new! I am sold!

  • Kate Frowzy
    Kate Frowzy
    1/23/2011 5:59 PM

    @Peggy: We have retailers all over the country! And great online sites like this one to making shopping a snap!

  • Feisty
    3/14/2011 3:42 PM

    FYI Better Life now has dish washing detergent!

  • Katherine
    Katherine – Grommet Team
    3/15/2011 4:24 PM

    @Feisty: Thanks for letting us know, we'll check it out!

  • Kathy
    10/15/2011 3:33 PM

    @Katherine Klinger: Hi! Just wanted to let you know that Better Life makes a dish soap, not a dishwasher detergent. It is available nationally at Whole Foods. (Kathy, Customer Service, Better Life)

  • Katherine
    Katherine – Grommet Team
    10/16/2011 10:30 AM

    @Kathy: Thanks Kathy!

  • Kathy
    4/10/2012 4:41 PM

    @Katherine Klinger Update! Better Life now has a dishwashing gel (for automatic dishwashers) available at Whole Foods!

  • Chew-Hoong
    Chew-Hoong – Grommet Team
    4/11/2012 12:28 PM

    @Kathy: Thanks for the update.

  • Sandra
    9/10/2012 10:20 PM

    I love the Better Life products! They are truly green and safe for humans and animals. Many, many thanks for these great products and the clever names...

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.