In our Meet the Maker series, you hear from our Makers on their journeys as entrepreneurs and how you, The Grommet Community, have changed their businesses for the better.
Today, we're catching up with Britta Cox of Aquis. Britta leaned on her experience in fitness apparel and performance fabric to create a unique material that changes the way you dry your hair. Her product, Aquis, absorbs moisture without getting water-logged.
Tell us more about your design inspiration.
I think I’m more of a creative thinker than an artist. I’m ever curious and observant and find inspiration from making connections in the world. I get pleasure from being resourceful and finding solutions. I grew up on a ranch where you learned how to figure things out, to use your hands, fix things, make things and to be observant. At a young age I interacted a lot with animals which instills instincts in you that can be used in many aspects throughout your life.
What advice would you give yourself 10 years ago?
You need competent and committed people to help you grow the business. Identify your core strengths and also your blind spots and then seek the right people, people and attitudes that will supplement your capabilities. Give them the canvas and the inspiration to deliver their best. Focus on executing what delivers real value rather than what feels good to you and create narrative in the process. For us entrepreneurs it is easy to get off track. We start a business because we are passionate about something, but you must start with your end goal and work backwards.
What three personality traits do think have helped you become a successful entrepreneur?
Strong work ethic; Innate desire to be of high integrity; Level headed and able to juggle many things even under challenging conditions. Continue Reading