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Author Archives: Aaron

Discovery Team at The Grommet

  • Now Launching: Sustainable Businesses in the USA

    Here at The Grommet, our MO is to support up-and-coming entrepreneurs and new to market products. But we aren’t the only ones on a mission to help Makers.

    Shannon Whitehead is the Founder of Factory45, a new accelerator program that gives independent makers the resources to start sustainable businesses in the USA.

    I was lucky enough to interview Shannon and learn more about this new initiative, what she see’s in the Maker landscape and why she felt compelled to start Factory45.

    startup accelerator - Made in the USA

    What is your background? How did you get into being a sustainable clothing consultant?

    In 2010 I co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists. We launched a Kickstarter campaign at the end of 2011 for our signature piece, the Versalette, one garment that can be worn over 20 different ways. We became the highest-funded fashion project in Kickstarter history at that time and were featured in The New York Times, Forbes.com, WSJ.com and Yahoo! News.

    In the beginning of 2013, I started a small consulting company to help other designers and sustainable apparel brands launch and grow their own businesses. Realizing that I most enjoy working with startups, I launched an accelerator program at the beginning of April called Factory45. Starting on June 2nd, I’ll be working with 10 people, for six months, to launch sustainable businesses in the USA. (Applications are open now until April 28, 2014.)

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  • Kick-Ass Crowdfunding Campaigns for November

    Winter is upon us, but there are some hot crowdfunding campaigns burning strong.

    One of our favorite things to do each month is get to know some great new products through crowdfunding and decide which we think have good potential for long term success.

    We're starting the season off right by investing is some majorly kick-ass crowdfunding projects. We've done a lot of research for this month's products and decided on these to name just a few. We can't wait to see them come to market and hope you are just as excited. Do you support projects on Kickstarter and Indiegogo that you think might make it big? Follow along with our series here to see which projects we invest in monthly.



    New Products - The Carpenter

    The Carpenter Collection All-Natural Wood Watch & Soft Strap

    $67,348 pledged of $10,000 goal

    Days to go: 2

    The first soft strapped watch made with 100% all-natural wood. Designer, Lorenzo Buffa, and his company, Analog Watch Co. have spent the last year working on an all-natural flexible wooden watch. The project started out as a material exploration which led to sketching out designs, researching and experimenting with different woods, building prototype after prototype by hand, then working with various suppliers and a manufacturer to develop the final designs.



    $35,408 pledged of $65,000 goal

    Days to go: 14

    BatteryBot is the world's first and only character-based rechargeable backup battery for smartphones, tablets & mobile devices. The idea came about from the question: Why does a simple functional device like a rechargeable power pack have to live in such a boring shell? ⅓ designer toy, ⅓ battery charger, ⅓ character the battery packs are the intersection of pop-culture meets consumer electronics.

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  • 9 Resources for Entrepreneurs

    Building a business is hard, whether this is your first rodeo or you are a serial entrepreneur. Questions abound and it can be difficult to figure out what your next steps should be or just exactly how to proceed. Below are a number of blogs and resources for entrepreneurs that are chock full of seasoned advice and meeting places to talk with people who have been there and done that.

    resources for entrepreneurs

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