Every day, the Daily Grommet community introduces us to all kinds of creative and inventive new ideas-- our blog Spotlight Series lets us turn around and introduce them to you. Today we're talking to Heidi Roizen, the woman behind "SkinnySongs," a popular motivational CD we first heard about from Grommet friend, Brad Feld, (you might remember Brad recommended the iRobot Looj gutter cleaner, featured on Daily Grommet).
Welcome to the Daily Grommet blog, Heidi. Can you tell us about "SkinnySongs" and how you came up with the idea for this CD?
A couple years ago, after a number of years of working too hard, not eating well, and getting no exercise, I got on the scale and hit a number I had never thought would be me — forty pounds over where I had been when I got married. I vowed that day to change my ways and get back to a healthy weight before my 50th birthday, which was about eight months away. That very morning, getting into my car, I was already dreading my first meeting, knowing that there would be a plate of chocolate chip cookies in the center of the conference table. If I was going to resist, I thought, I had better start mentally preparing now, before I get there. I started the car and the cd player started with it -- and then it hit me.
Where's the theme song for this battle? You know, where was the "I Will Survive" song for facing chocolate chip cookies? I figured there had to be something I could listen to in the car that would motivate me to stick to my plans. But when I went to look for it, I found meditational tracks, sweatin’ to the oldies music, and podcasts about weight loss tips, but nothing with a fun beat and inspirational lyrics. SO I decided to do it myself.
What's the biggest difference between your approach to weight loss and other diets or plans out there?
While I followed a program to shed my forty pounds, there is nothing that unusual about it... Sorry to say, it is ‘eat less and exercise more’! However, what IS unusual about SkinnySongs is it is the first music written specifically to help motivate weight loss and fitness. There’s plenty of music to listen to when you work out; mine is music to listen to so that you’ll go to the gym in the first place.
What's been the most fun part of this project?
Really, two things. First, it was incredibly fun to work with the terrific producers, David Malloy and George Daly, who took my idea and my lyrics and created music far better than anything I could have conceived. Second, it is a tremendous kick to get ‘fan mail’ from others who have been inspired by my music, including one woman who says SkinnySongs helped her lose 200 pounds!
If you could sum up "SkinnySongs" in one sentence, what would it be?
Music to motivate you back into your skinny jeans.
Do you have any words of advice for others who want to turn their big idea into a business?
You have to be dedicated and you have to be realistic about how much time it will take and how much money it will cost. And, you have to be able to convince other people with the skills you don’t have to do it with you. I believe this all worked because I was willing to put my time and my money where my mouth was, so to speak.... And I was so passionate about the idea I was able to convince a bunch of talented people to work on it with me.
What's next for you and "Skinny Songs"?
The music continues to attract fans, I’ve been on The Martha Stewart Show, CNN and many other places. Still waiting for Oprah to call me :-). It is up on Amazon and iTunes and I continue to promote it. I’m looking at opportunities to turn it into a musical, now that would be fun!
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We're giving away a copy of "SkinnySongs" today. Just leave a comment or question for Heidi and we'll randomly select one winner. Good luck everyone!
Contest Rules: To enter, you must be a resident of the U.S. or Canada, and at least 18 years of age. No purchase necessary. Contest begins on 1/25/10 at 10am EST and will end 1/25/10 at 10pm EST. To enter, you must leave a comment on this post. The winner will be randomly selected and will receive a copy of the CD "SkinnySongs." You are not eligible to win if you have received a prize or giveaway from Daily Grommet in the last six months. Employees, contractors, and the families of employees and contractors of Daily Grommet, Inc. are not eligible to enter. By entering this contest, you give Daily Grommet permission to contact you regarding your submission. If the winner does not respond within 7 days, a new winner will be selected. Void where prohibited.