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Fashion executive to digital mom

We enjoy following the evolving stories of our Grommet friends and love hearing how they are shaking things up, making a difference or following their dreams. In the case of our pal Audrey McClelland, it's all three! Here to share her new book, we sat down for a little Q&A with Audrey (plus we have a giveaway, details at end of the post!).

Colleen Padilla and Audrey McClelland authors of The Digital Mom

The last time we spoke you were telling us about your fashion vlog and your 365 days of fashion project, tell us -- what's new with you?

Well, I'm excited to announce that my book (that I co-authored with Colleen Padilla) The Digital Mom Handbook is coming out July 26th! This has kind of taken over my life right now.  We started thinking about the idea of this book back in October of 2009... so to know that it's almost ready to be released, it's truly a dream come true.

How did you like the process of writing a book? Any surprises?

You know, it's funny... I've written another book before, Preconception Plain & Simple, with my mom, but we self-published, we never actively looked for a publisher.  It was much, much different -- we had to do everything (I mean, everything).  This time around with The Digital Mom Handbook was a DREAM.  It was hard work, yes... but it was good hard work.  Colleen and I knew what we wanted to share, so it was just a matter of making sure everything we wanted in the book, made it in the book.  Having an editor helped tremendously because we were guided through the whole process.  We each took a stab at different chapters, and then came together to make it work as one.  The biggest surprise for me throughout the process was seeing the amount of edits that went back and forth... everything is so thorough, and it was incredible to see that.  Not to mention, this is "our" baby, and it was amazing to see people care about it as much as we did.

What has surprised you most about your career transformation from Fashion Executive to Blogger to now published Author?

The journey has been amazing. You know, when I was working at Donna Karan, I always dreamed of doing something on my own.  When I started blogging, I remember actually thinking, "Oh... so this is what I've been wanting to do my whole life." I just LOVED It! I felt like I finally figured it all out in terms of what I was supposed to be doing with my life.  So when the book came along, I just felt very excited.  It's an extension of myself and I just really felt so much information about the digital mom world needed to be shared.  The digital mom community means so much to me, and I just wanted to be able to support it in the best way possible.

Is there a  book tour in the works? Anything else you want to share with us?

We have a few things in the works.  For anyone who orders our book before July 26th (the day our book will officially be released) we have a special offer for them.  You'll have access to an exclusive online seminar with me and Colleen. We'll discuss the book LIVE, share tips and advice and take questions from the readers during our webinar.  I'm very excited about this!!  And we're going to be doing Digital Mom Handbook seminars throughout the country towards the end of 2011 and into 2012, so stay tuned for cities where we will be.

Audrey, thank you for sharing this update with us -- the Daily Grommet gang is enjoying watching your (digital) story evolve!

Want to learn more about The Digital Mom Handbook? Read more and preorder your copy hereWe are also giving one away right here on the Daily Grommet blog! Just leave a comment for a chance to win a copy.

For an extra entry, tweet (leave a comment here letting us know you tweeted):

" I entered to win a copy of  #DigitalMomHandbook on @DailyGrommet http://j.mp/mQuqCg "

General contest rules: To enter, you must be a U.S. resident and at least 18 years of age and you must leave a comment or question on today’s post. No purchase necessary. Two entries per person. The winner will be randomly selected and notified via email. Employees, contractors, and the families of employees and contractors of Daily Grommet, Inc. are not eligible to enter. You are not eligible to win if you have received a prize or giveaway from Daily Grommet in the last six months. Void where prohibited. Contest will run from 11 am PST July 11, 2011 to 10 pm PST July 13, 2011.


  • Johanna Says:

    Would love this, I have been following Audrey for a while she is a great inspiration to women and a New England lady like me...congrats on the book Audrey!

  • Johanna Says:


    tweeted about book

  • Wendy Says:

    I would love to win Audrey's book. I have been following her for a year now and have been watching her evolve and grow. I am sure her book will help me as I grow.

  • Wendy Says:

    I tweeted http://twitter.com/WendyLimauge/status/90616311725572096

  • Lynn Durkovic Nelson Says:

    I so need this book!!

  • Lynn Durkovic Nelson Says:

    I just Tweeted I entered to win a copy of #DigitalMomHandbook on @DailyGrommet http://j.mp/mQuqCg

  • Laura Says:

    Congratulations! Sounds like a great journey and helpful book.

  • Laura Says:

    ” I tweeted to win a copy of  #DigitalMomHandbook on @DailyGrommet http://j.mp/mQuqCg “

  • Marsha Says:

    Kudos to KidStuffPR.com owner Lisa Orman who is mentioned in the new book. I've worked with her as a digital mom since 1998 while raising two boys. I loved being a "Working Mom" while always available to be at the bus stop, attend school meetings or sports events. The work got done and I never felt guilty about missing the important moments in my kids' life. Bliss!

  • Lily Kwan Says:

    Thanks for the great contest!

  • Lily Kwan Says:

    I tweeted this about giveaway on Twitter at http://twitter.com/likwan/status/91369059567939584.

  • Robyn Hall Says:

    I would love to win this book. I have been trying to motivate myself to start a blog and need some inspiration and a kick in the pants - and I think this book would do it!

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