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Happy Birthday Daily Grommet. What do you think of our new site?


What do you know--Daily Grommet turned one!   We launched October 20 of 2008--the same time as the stock market crashed.   According to conventional wisdom, it was a funky year to start a business.  But, thankfully,  we learned that tough times actually make people even more thoughtful about the products and services they support.     So.....it was a truly great year to start Daily Grommet.

We're celebrating with a renovated site design.   Please let me know if we hit (or missed) the mark on achieving the site design goals, below:

  • Make it easier to find the catalog of Grommets. We used to make people work WAY too hard to find the single button that got you there.  But the reality is that each Grommet lives and breathes on our site in perpetuity.  The conversation with their creators often continues on way past the day that the Grommet was on our home page.  So now you can, hopefully, find them easily, and add comments about your own experiences with a Grommet you buy from us.
  • Keep a thumbnail view of the most recent Grommets on the home page. When new people show up on our site and we are featuring, say, a piece of outdoor gear, they think that is all we do.  Showing a little photo of other recent Grommets will help people get a quicker grasp on the range of things we find.  And it will help our regular Grommet viewers keep tabs on what they might have missed.
  • Make it easier to submit a Grommet idea, by putting the calls for submissions more prominently on the page.
  • Make it easier to share a Grommet on Facebook, Twitter, etc.
  • Make it possible to buy more than one Grommet at a time. I know.  That sounds awfully basic.  We ARE an e-commerce site.  But, like etsy (a great place to find handcrafts), we used to make people buy directly from the Grommet supplier, once the Grommet was in the catalog.  That slowed people down too much--having to navigate new sites and a separate transaction for every purchase.
  • Don't go messing with people's minds. Keep true to the homegrown experience we built over the last year.
  • Keep it simple. I'm worried we cluttered things up too much.  What do you think?

Thanks for all your good wishes, support, and Grommet purchases over the last year.  We really can, together, decide which products get found, shared, supported, and bought. Truly.  Please keep spreading the word....we depend on it--and we want to get to our second birthday, for sure.

You can email me, or leave a comment here. ( jules @ dailygrommet . com)


  • Angella Says:

    I honestly love it, Jules.

    While on our road trip last weekend I told a good friend of mine about the upcoming re-design. I mentioned that people often don't know that they can order past Grommets, or even notice that the past Grommets even exist.

    She stated that she wasn't aware of their availability at all; she only noticed what was on the front page. She loves Daily Grommet and was excited to see the changes.

    I've been looking forward to them as well, and think they are superb.

  • julespieri Says:

    That is so nice to hear Angella. Thanks for doing a bit of market research too...that is always welcome.

  • Carol Fishman Cohen Says:

    Excellent Jules! Just last week I tried to buy two past Grommets at the same time, so I like the improvement there. Also I think the site is even crisper and cleaner than before (didn't think that was possible, but you did it), and I like the more complete labeling on the video screen. Happy 1st Birthday Daily Grommet! Carol

  • schmutzie Says:

    Happy birthday!

  • julespieri Says:

    <p>Thanks for the thorough look-see Carol…and also for being a customer. I was just talking last night with someone about the passion these Grommet creators have for their products. (It came up because we were delighted by Mike at <a href="//www.thegrommet.com/products/257-E-cloth-reg-Perfect-Cleaning-with-just-Water" rel="nofollow">e-Cloth</a> and his enthusiasm.) These people live and breathe their work and we really don’t want to hide their light in a difficult-to-find or purchase-from catalog.

  • julespieri Says:

    Thanks Schmutzie. Like your photo, BTW.

  • julespieri Says:

    <p>I was delighted by this VerveCard and message I just received by email…I am sharing it here.</p>

    <p><img src="http://www.vervecards.com/_images/live/BDY-016BirthdiemL.jpg" alt="" width="500" height="500" /></p>

    <p>Happy 1st Birthday, Daily Grommet! Recession babies rock! (We’re just a year and change and were born of tough times, as well.) Congrats, Jules & Sara!</p>

    <p>Cheers,<br />
    Nancy & Leigh of VerveCards</p>

  • dom Says:

    Congratulations Jules. You are an inspiration to me.

  • NancyRielle Says:

    Wow! Thanks for sharing the VerveCard with GrommetWorld, Jules -- we really appreciate that! Enjoy your milestone!

    Nancy & Leigh

  • julespieri Says:

    Awwwww Dom. I don't walk around feeling like an inspiration all that often--too aware of the miles we need to travel at Daily Grommet--so that was really nice to hear. I AM inspired, myself, by what we can do together at Daily Grommet.

  • Judy Marshall Says:

    I do think the first page of a Daily Grommet should have the price of the product...three pages later one feels lured into something .Judy Marshall

  • julespieri Says:

    Thanks Judy. You are right. But....we do display the price in a kinda teeny drop down box--it's too easy to miss, forcing you to click further in. OK....letting team know we need to repeat the price more prominently in that first "product window."

  • Dan Weinreb Says:

    The new site looks great!

    I have no experience or expertise at web site design, so I offer some
    comments hesitantly. I hope they're at least worth considering.
    There are lots of things I like, but I won't take up space here
    listing them all.

    The thumbnails at the top are a good idea, but just from the photo
    it's hard to interpret what they mean. I see that when you hover the
    mouse over them, the name appears below. But even from the name it's
    hard to know what they mean (what is a "LilyMe"?). I'd suggest having
    not just the name, but the description, e.g. "E-cloth(r): Perfect
    Cleaning with Just Water" or "GRID-IT!: Portable Gadget Organizer" or
    "LilyMe: French Charm Jewelry". Not "GRID-IT: Reinventing Personal
    Organization" or "LilyMe: Parisian Charm", which I think makes it
    harder to figure out whether this is something I want to buy or not.

    At first I was going to recommend putting those as captions under the
    photo, so that you don't even need to hover the mouse, but I realize
    that has to be balanced against simplicity and avoidance of clutter.

    In the list of icons to the right of "Share this grommet:", it would
    be nice if when you hover the mouse over them, you get a description.
    I recognize the Facebook icon, but the funny little guy on the far
    right is entirely new to me. Actually, I can see the URL from the
    status bar, but I'm a computer-type-guy who looks at stuff like that,
    and I'm guessing that other people are less likely to use that clue
    (maybe that's wrong).

    I tried clicking on the envelope icon, and it says "Their daily finds
    tend to sell out most days." Is that really true? I don't think I've
    ever had any problem. One of the things I like about Daily Grommet is
    that every though it's daily, it doesn't put pressure on you to make a
    quick decision as other daily-sale sites do. If items really do sell
    out most days, then it's a good idea to warn people, but I'm the kind
    of shopper who is turned off by being asked to make a fast decision
    "or else".

    Somehow it seems that the name and description of Today's Grommet
    isn't quite prominent enough. It ought to be the main thing your eye
    is drawn to the moment you see the page, but instead it's kind of off
    to the side. This is a macro-design issue that I don't feel
    comfortable passing judgment on, though.

    The "About" page is really great. I don't know if this is new;
    maybe I just haven't seen it in a while.

    Here's an actual mistake: the "Partners" page seems to be empty.

    The third item in the FAQ, "I see only one thing for sale", and the
    answer, are not what I would have said. It ought to point up
    the catalog. "I missed yesterday's item" is out of date, too.

    Anyway, I like it a lot.

  • Marianne Says:

    Hi Jules,

    Can't believe it's been a year already!

    I'm surprised that you haven't done something like Top Grommets or something. Maybe, now that it is easier for people to find what you've featured in the past, that can be something that you build up to.

  • julespieri Says:

    Hi Marianne,

    You read our minds.....great idea. We also need to resurface some Grommets that were so fantastic but released when we were brand new. We appreciated their jumping in with us so early, but they did not get the exposure they deserve.

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