Here at The Grommet our mission is to put an end to nameless, faceless business and highlight the people and the stories behind the products we launch each day. And it's in that spirit that we're continuing this series to further share the stories of our Makers with you. Get to know them better, learn more about their journeys as Makers and entrepreneurs and learn how you, The Grommet Community, have changed their businesses for the better.
In this installment we're catching up with Carol Bildahl the founder of a Lofti –a clothes-drying rack that suspends from the ceiling by an easy-to-use pulley system. Inspired by the laundry drying habits she witnessed during a trip to Ireland, Carol decided to reinvent the clothesline making it simpler than ever to let your clothes air dry. We recently caught up with Carol to learn more about her journey as an entrepreneur and what business is like since launching on The Grommet.
What three personality traits do think have helped you become a successful entrepreneur?
I am fearless, determined, confident, and always thinking out of the box.
What lessons have you learned over the years that might help other entrepreneurs who are just starting out?
If you are not good at some aspect of the business, hire someone to take care of that part, i.e. bookkeeping. And be prepared to work very long hours.
What has surprised you most about starting a business?
I was amazed at how many people were so helpful to share their knowledge and experience. Reaching out to experienced people and asking for 20 minutes of their time is invaluable.
What has been the most rewarding part of business for you?
To see my products that were a doodle on a piece of paper to thousands of products shipping out the door.
How has business changed with your launch on The Grommet and the support of our community?
The Grommet has been the greatest venue for launching my products. People in Europe understand air drying clothes and ceiling mounting clothes drying racks. The Grommet visually explained my product to the customer helping them to understand how it worked for customers here in the US. That is what it needed. And The Grommet community support to help small businesses like ours in Bozeman, Montana helped make us successful.
Words of wisdom for other Makers building their business?
Hire a team of people you love to work with so going to work is always loads of fun!
To learn more about Lofti, watch our video here.