Here at The Grommet our mission is to put an end to nameless, faceless business and highlight the people and the stories behind the products we launch each day. And it's in that spirit that we're continuing this series to further share the stories of our Makers with you. Get to know them better, learn more about their journeys as Makers and entrepreneurs and learn how you, The Grommet Community, have changed their businesses for the better.
In this installment we're catching up with Diana Wright, the Maker behind the sliding hair ties, Pulleez. Launched on The Grommet last June, the Grommet community has rallied behind this fashion-forward problem solver. Diana came up with the idea while working as fashion producer when she needed a backstage solution that would slide out quickly and easily leaving models’ hair runway ready in no time. We recently caught up with Diana to learn more about her experiences bringing her product to life.
What did you want to be when you grew up?
A veterinarian. I loved animals! Still do.
What three personality traits do think have helped you become a successful entrepreneur?
I’m persistent, I’m self-motivated and I’m kind. Many people undervalue kindness in their work. I think most of the things I accomplish with Pulleez would never happen if people didn’t know I would treat them well and genuinely appreciate their kindness in return.
Tell us more about your design inspiration.
My background is in fashion, and I was always drawn to accessories with a twist. An accessory should be beautiful but ideally, for active women (and men) like me, it should be functional as well.
What has surprised you most about starting a business?
What has surprised me the most is the amount of time that it takes to make everything work. Whether its creating a new style, photographing products, bringing the product to market … the time involved to accomplish these things is extraordinary.
What has been the most rewarding part of business for you?
That people enjoy and appreciate our accessories. Good sales are wonderful, but when I unexpectedly see someone wearing a Pulleez it makes my day.
What would be the name of your biography?
‘Pull it Together.’ It would be more of a how-to rather than a bio that would show, based on my experience, how the right visual tricks and style adjustments can help you both personally and professionally to achieve your goals.
It's almost been a year since you launched with us. What role has the support from The Grommet community played in the growth of your business?
We were amazed at the reaction we received when we launched on The Grommet. We never expected the sales, the positive comments…it was truly validating. The Grommet community appreciates products that work for them, so if you’re a Maker that is trying to create something different and better and then you get a positive response, it legitimizes your efforts. After our successful initial launch I met The Grommet Team at a trade show in Dallas. Watching people’s reaction as they walked by the display of products and saw 'The Grommet’ sign was incredible. It was like they came to life! We continue to be surprised by the support we receive from both the Grommet Team and the Grommet community of customers.
To learn more about Pulleez, watch our video here.