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Meet the Maker: Jaeson Plon and Bradd Kern of Sea Bottle

In our Meet the Maker series, you hear from our Makers on their journeys as entrepreneurs and how you, The Grommet Community, have changed their businesses for the better.

We recently caught up with Jaeson Plon, who along with Bradd Kern, created a natural hand wash, Sea Bottle. After Jaeson, a surfer and diver, wanted to inspire us to be kinder to the oceans that sustain us. This feel-good, good-looking soap is beautiful and purposeful enough to become a permanent counter top fixture. Read on to learn more about the inspiration behind Sea Bottle and how Jaeson and Bradd brought it to life.

Tell us more about your design inspiration.
We wanted to design something beautiful, of course, but also to inspire our customers to learn more about our passion for the ocean and mission to reduce and raise awareness for ocean plastic pollution. The coordinates on the Bottle point to the heart of the pacific gyre, and it's a great conversation starter.

How do you get around creative blocks?
We surf straight through them! Ha. No, it's definitely not always easy. But, surfing is actually a great metaphor. Just relax, and the way forward emerges.

What advice would you give yourself 10 years ago?
Better to have scars than regrets. Also, wear more sun block! 

What three personality  traits do think have helped you become a successful entrepreneur?
The most important thing is passion. If you believe in something, others will too, and you’ll be excited to wake up or stay up late every day and do the hard work. Persistence is critical; you can’t give up too easily. And finally, empathy. Understanding your customers’ needs and what matters to them.

What lessons have you learned over the years that might help other entrepreneurs who are just starting out?
Don't be embarrassed or intimidated by what you don't know. If you want it badly enough, you'll figure it out.

What has surprised you most about starting a business?
Starting a business is hard enough, but starting one that represents a cause you believe in is even harder, because you can't take shortcuts. It’s critical to maintain the values that represent our eco mission in all possible aspects of the brand.

What has been the most rewarding part of business for you?
That the long road is the right road, and when someone thinks differently about their consumption because of my product, or is inspired to share the knowledge with others, all the blood, sweat, and tears are worth it.

We first featured Sea Bottle in March of this year, how has The Grommet Community helped your business since then?
The Grommet community demonstrated that we could reach people all over the country, both in coastal and landlocked areas, who shared a common viewpoint–a love for the ocean and for high quality hand wash that’s Made in the USA.

To learn more about Sea Bottle watch our video, here


  • Elizabeth Says:

    Is that Kamillo Beach in the background of your picture? My husband and i paid a lot of money to have guides get us to Kamillo Beach so we could actually witness the devastation of plastic in our oceans. We conducted our own plastic trash pick-up and brought samples home to educate the students we teach.
    Also bought to our attention is the damage our sunscreens are doing to our oceans! We must get eduacted and stop destroying what we love.
    I hope theSea Bottle takes off!

  • Jason Says:

    nice interview :) .. great product.

  • JT Says:

    sounds interesting. My link to "About Tori" did not work. Could you elaborate? Thanks JT

  • Jaeson Says:

    Hi Elizabeth! This picture was actually taken on the remote west coast of Sumbawa. There's very few people, but lots of plastic debris that accumulate there due to prevailing winds and currents. Sadly, every ocean now suffers from this problem. Thank you for helping educate your students on this important issue! Mahalo, Jaeson.

  • Tori Says:

    Hi JT, If you want to learn more about Sea Bottle, you can follow the link above or copy + paste: https://www.thegrommet.com/sea-bottle

  • Edickoff Says:

    You are absolutely right. In it something is also to me it seems it is good thought. I agree with you.

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