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Meet the Maker: Julia Bitton of Dr. Fedorenko True Organic

In our Meet the Maker series, you hear from our Makers on their journeys as entrepreneurs and how you, The Grommet Community, have changed their businesses for the better.

Today we're catching up with Julia Bitton of Dr. Fedorenko True Organic to learn a bit more about her organic skin care company. There are actually two doctors at work in this family company. Dr. Julia Fedorenko Bitton and her mom, Dr. Larissa Fedorenko, first created the Bug Stick to fight mosquitos and ticks at home in New York. They’ve since paired their backgrounds in dermatology and holistic medicine to helps bodies in other ways—and always naturally.

Meet the Maker Dr. Fedorenko True Organic

What would be the name of your biography?
Hustle + Heart will set you apart!

What did you want to be when you grew up?
I wanted to become veterinarian when I grew up, but soon after, I have discovered that I was allergic to pretty much every animal on earth; so when I actually grew up, I became a naturopath, and later I was able to reverse almost all of my allergies.

Meet the Maker Dr. Fedorenko True Organic

What advice would you give yourself 10 years ago?
Success is in the tiny steps. The steady progress. The calm focus. The disciplined persistence. We’re brought up to admire the guy who cuts the red ribbon, but not the one who lays the bricks. Our society is overly eager to celebrate overnight success, but not to encourage daily commitment. Resist instant gratification and build your brand for a long haul–even if it means recognizing and celebrating progress on your own.

How do you get around creative blocks?
My passion is surfing, and any sport activity that has to do with water. When I get a creative block, I take my surfboard, put my toes in the sand and hit the water, or if there are no waves, I’d go for rowing. That always puts my mind into a meditative state, which helps me to let go of a fixation and that creative block…miraculously, things start to flow again. ;) So basically, what you can take from this is when you are feeling blocked, switch your routine up a bit. Don’t expect to find new creative ideas if your brain is starving. Drink water, explore new workplaces, do what makes your soul happy, distance yourself from the toxic, depart from routine, and find inspiration in the ordinary.

MTM quote

What three personality  traits do think have helped you become a successful entrepreneur?
Patience, persistence and ability to bounce back. Life has taught me to build with bricks I’m thrown. To turn losses into stepping stones. Bouncing doesn’t mean I’m somehow immune to pain of defeat. It means that I allow  myself to experience loss and defeat with the deep understanding that it’s momentary. Impermanent, fugacious. Like those nanoseconds of compression that a spring allows itself after it’s been pushed down. Without those glorious fractions of a second it would never gather the force to stretch back again–this time with more strength. And neither would I.

 

Meet the Maker

What has surprised you most about starting a business?
I can’t say that I was surprised, because I did prepare myself for a long haul when I decided to start my business. But the journey really proved me that you cannot start your business solely for sake of making money. It has to be your passion too in order to go through many lows along the way. I had to remove a lot of what I have learned before and really learned loving the grind.

What lessons have you learned over the years that might help other entrepreneurs who are just starting out?
Here’s a branding lesson that I love to share every time I can: Apple. You’ll often hear that brands are designed and created by agencies or professional creatives. The truth of the matter is that visionaries like Steve Jobs shape brands long before a vector shape has been traced! They come up with a story, a set of values, and guiding beliefs that set the brand apart in the marketplace. That solid foundation, combined with design thinking, is what truly creates outstanding brands. Another lesson from a Maker-to-a-starting-Maker, is that it’s been you all along, and it’ll be you all the way. Learn to play your strengths, embrace your flaws, and pursue your passion. Be gentle when your mind, body or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to other’.

Meet the Maker

What has been the most rewarding part of business for you?
Being able to improve people's health and life with a gift of natural and effective personal and pet products.

How has The Grommet community made an impact on your business since your launch with us?
Becoming a part of The Grommet community was one of the most amazing experiences I have had since I’ve become woman entrepreneur. I am forever grateful for their support, which was much needed air under my wings and having that amazing opportunity to become a Maker and part of The Grommet community allowed me to grow tremendously, expand my product line, and continue stronger than ever on my mission for sustainability and quality without compromise. As a Maker I am honored to be a part of The Grommet Community.

 

To learn more about Organic Skincare by Dr. Fedorenko, click here.

Comments

  • Jacqueline Says:

    I would like to learn more on Julia Bitton of Dr. Fedorenko and organic solutions. The world has gotten so boxed up in such terrible ingredients, that I do not like to go grocery shopping anymore. We buy a lot of fresh veggies and fruit but how are you to know what insecticides and pollutants are in them? I would like to know more. I am also very interested in knowing more about pure everyday vitamins. Our regular doctor told us we do not need any vitamins if we eat more regularly. I am over 50 and do believe that I need extra calcium and vitamin c. What do you say? I am also very interested in your face creams.
    Thank you,
    Jacqueline

  • Barbara Says:

    Change doctors! Buy organic. Search for vitamins from companies you can trust! Don't let the government or chemical firms tell you what is good for you. Eat real food not chemical replacements. This is from one who almost died from aspartame!

  • Mike Says:

    Hi Jacqeline and Barbara, you can learn more about Julie and Dr. Fedorenko by following the link at the bottom of the post.

  • Pam Says:

    I purchased the sunscreen and bugs sticks. Happy with both of these. And no toxins!

  • Mike Says:

    Love to hear that, Pam!

  • Ed Kurtzman Says:

    Interested in your vitamins, especially a excellent multi.

  • barbara Says:

    Also do not drink the local water. You can get a house-wide water purifier or one that fastens on the kitchen faucet. The water where I live is reported to cause cancer.

  • Mike Says:

    Good to know!

  • Karen Says:

    Love this site!

  • Mike Says:

    Thanks, Karen!

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