Here at The Grommet our mission is to put an end to nameless, faceless business and highlight the people and the stories behind the products we launch each day. And it's in that spirit that we're continuing this series to further share the stories of our Makers with you. Get to know them better, learn more about their journeys as Makers and entrepreneurs and learn how you, The Grommet Community, have changed their businesses for the better.
In this installment we're catching up with Laurie Perrone, the Maker behind Farm2Fashion. Farm2Fashion makes soft, knit blankets and throws with patriotic flair and a commitment to American manufacturing that we can't help but admire. Since launching on The Grommet in May of 2014, Laurie has been busy growing her business, and knitting more blankets than ever. We recently caught up with her to learn more about how she got started in business and what advice she has for other Makers out there just getting started.
What did you want to be when you grew up?
I actually wanted to be a teacher, just like some of my favorites at school. This dream has come true for me in part because I have had the great good fortune over my career to mentor young designers through my work in the fashion field.
What Maker tool can you not live without?
My crochet hook and knitting needles – they’re like extensions of my hands. I usually start the design process by testing my new yarns and stitches before I bring them to my factory to develop for production.
What three personality traits do think have helped you become a successful entrepreneur?
My self-confidence, discovered early in life, that believes that anything is possible; my stick-to-it-iveness and perseverance –these drive my dreams forward; and my passion for what I do –for textiles, knitting and creating my brand's vision.
What lessons have you learned over the years that might help other entrepreneurs who are just starting out?
The most important lesson I learned is staying true to your vision of what your brand stands for and never let anyone compromise your brand’s quality or it's message. You will be asked from time to time to lower your prices, to make it "fit" into someone else's price points. Value what you have to offer and find those customers that will support you and your brand's mission. Stand tall and stick to your path.
Our Community wants to know that their support of you and your product has made a difference. Please tell us if you were able to grow and in what way due to the sales, shares, and visibility you received from The Grommet and our community.
I was so blessed to have met the team at The Grommet on my very first event to launch my Farm2Fashion brand. What I love about being a part of this community is the support of their telling of our brand story and mission. So many people have seen our video and products and feel that supporting high quality American-made products is important to them. The Grommet has exposed our brand to customers who value quality, who invest in products that last, and who believe in sustainable fashion brands.
To learn more about Farm2Fashion, watch our video here.