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Meet the Maker: Loree Sandler of Let Them Eat Candles

In our Meet the Maker series, you hear from our Makers on their journeys as entrepreneurs and how you, The Grommet Community, have changed their businesses for the better.

Today, we're catching up with Loree Sandler of Let Them Eat Candles. Loree Sandler invented something even better than birthday cake–edible candles. After testing hundreds of prototypes, she finally came up with the winning chocolate design. Her favorite part of building a business? All of it. Loree has a hand in every aspect–from cutting wicks to tempering chocolate (she even labels and ships out each box). 

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Tell us more about your design inspiration.
I’m inspired by fine craftsmanship and simplicity–for instance Shaker tools and furniture, and Georg Jensen jewelry. Paradoxically, I’m drawn to “outsider” artists who create obsessively layered work. I’m inspired by nature, by clever use of materials, by innovators (I’m heartbroken by the recent death of architect Zaha Hadid). Also, I love things that are unexpectedly graphic or quirk–I collect painted game boards and hangers.

What other things do you love to make?
I’ve dabbled with ceramics, hot glass beads, and letterpress. I love to bake and knit.

Edible Candles

What has surprised you most about starting a business?
The cliché: ‘It’s not personal, it’s business,’ is entirely false for me. Every last detail from concept to creation is my work: cutting wicks, tempering chocolate, labeling boxes, and shipping product. Each decision is mine, successes and mistakes alike. How is this not personal?

Best creative advice that you ever received?
Utilize surprise. The example was a watermelon–a hard green striped exterior houses a juicy, sweet pink interior, speckled with black seeds. Totally delightful.

What three personality traits do think have helped you become a successful entrepreneur?
Persistence, attention to detail, willingness to compromise.

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What advice would you give yourself 5 years ago?
Give myself advice? No, my specialty is self-criticism.

How has the Grommet Community helped your business?
From my February 4th launch, it’s been indescribably gratifying, exhilarating (and a bit terrifying), to watch demand for my product outpace my ability to produce! Working solo can be lonely, so The Grommet’s partnership is a seismic shift psychologically, too. A team lending expertise, and customers willing to give a new product a try–this Community has helped my business immeasurably!

What's up next for you?
1. New molds and a facility better equipped for producing in volume
2. Finishing a memoir about building the business. I’ve been in a writing workshop for years, and am several hundred pages into a first draft.

To learn more about Let Them Eat Candles, watch our video here.

Read more of our Meet the Maker series, here

Comments

  • Yasmine Says:

    Congratulations, more success to you!

  • Dawn Says:

    Wonderful! Thank you!

  • Marian Says:

    What a great idea, I hadn't seen it before. Be certain to tell us when you can produce in volume. I'd love to have some.
    Marian

  • Ruth v. Allen Says:

    Are these sold in stores?

    THank you

  • gundi Says:

    Are you making number candles? like "40"

  • Alicia Says:

    Great idea!

  • Maureen Martinek Says:

    Dear Ms Sandler,
    My initial response to edible candles was thinking your article was talking about the large pillar candles;-) Thank goodness your article explained,duh. Birthday candles, my creativeness has obviously departed. Your idea is amazing and I enjoy all the designs on the candle. Thanks for introducing something new to my world.

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