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Meet the Maker: Michelle Silberman of ChocAmo

In our Meet the Maker series, you hear from our Makers on their journeys as entrepreneurs and how you, The Grommet Community, have changed their businesses for the better.

We recently caught up with Michelle Silberman from ChocAmo. Back in the 7th grade, Michelle  and her best friend had the idea to combine milk and cookies in one treat—cookie cups. Flash forward to today, and Michelle’s chocolate chip childhood dream is a tasty reality thanks to her college entrepreneurship course. Learn more about her journey below.

Meet the Maker of ChoAmo

Tell us more about your design inspiration.
I've always been a lover of two things–family and incredible food. What started as a project in an Entrepreneurship Class at Drexel University has turned into a delicious obsession of sourcing the best ingredients and brainstorming infinite ways to bring THE perfect Cookie Cup to anyone and everyone who is a fan of the all-time classic snack of cookies and milk. Sound deliciously amazing? It is…worth every sip and every delectable bite!

Coming from a first-generation household, Michelle’s passion for cooking delicious food that brings family and friends together is pure tradition; it's part of her soul. She found that no matter who was sitting at the table, as long as every dish is made with quality ingredients and love…great food has a magical way of bringing people together.

For me, creating the trade secret Cookie Cup is more than just food innovation, it is a piece of my family merged with my love for inspiring connections, baked together and served up for sweets-lovers everywhere! 

How do you get around creative blocks?
We recently began to implement a weekly Cookie Cup Snack Time Brainstorming session with our ChocAmo Family (the team) every Monday at 3:00 p.m. This allows all members of the team to share their perspective and creative solutions while snacking on delicious treats. It is the perfect remedy for even the slightest trace of Monday blues, and allows everyone to build a creative synergy. 
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Meet the Maker on The Grommet
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What three personality  traits do think have helped you become a successful entrepreneur?
 Adaptability - The ability to think creatively and adapt to what is happening in the business. This also goes hand in hand with problem solving.

 
Perseverance - The stubborn and passionate desire to keep going even when faced with huge challenges. Building a top notch support system (family, friends, mentors and fans) has been imperative to the growth of ChocAmo. 
 
Optimistic - To view life as if the Cookie Cup is always half full rather than half empty has been part of the winning formula. Operating a business comes with an influx of responsibility that would be nearly impossible to handle without a dose of optimism. Getting comfortable with dealing with risk, in my opinion, is only possible if you are willing to look for the silver lining of the tough moments. Those are the very gems that help you grow the most. Think of the challenging moment as the opportunity to unlock your potential. 
 
What lessons have you learned over the years that might help other entrepreneurs who are just starting out?
A huge part of being an entrepreneur is maintaining a healthy mindset. Surround yourself by doers, shakers, makers and overall encouraging people. Jim Rohn says, "You are the average of the 5 people you spend most of your time with...[so choose wisely]!" Be mindful of your environment, and the people in your life. As human beings, we are affected by those who surround us, even if it is on a small scale–over time that compounds and the results are astonishing. Especially in the rough patches, and trust me there are many, it is imperative to have people that will help talk you through those moments. When the going gets tough, you just have to keep going. A strong why is the strap that will keep you safe during your entrepreneurial roller coaster! 
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What has surprised you most about starting a business?
The most surprising part has been learning to wear so many various hats. I've been the entrepreneur, pastry chef, lawyer, manager, accountant, delivery woman, clean up crew, engineer and so much more. Running a business stretches you far beyond your "comfort zone" and though it is very challenging, it is even more rewarding to be a problem solver!
 
What has been the most rewarding part of business for you?
The most rewarding part has been all of the incredible people I have met along my journey. This spans from friendships, to mentors, customers and even people whom I only had a few moments to connect with. Being able to inspire, be inspired or brighten the day of others has been an incredible experience. 
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Meet the Maker of ChocAmo Cookie Cups
 
How has business changed since your feature on The Grommet?
From day one, I have been looking for customer feedback to guide the enhancement of our product line. At ChocAmo we love to see how our customers get creative with Cookie Cups, our product is a sweet canvas for the dessert of your dreams!  So please send us your creations, flavor ideas, interact with us on social media or via email. We love our Cookie Customers! Ever since we launched on The Grommet, we have been able to reach so many more foodies, received interesting wholesale requests, and press coverage. We are ecstatic to be part of The Grommet family and hope you will join ours by becoming a ChocAmo Cookie Monster! 
 
Please check us out at @chocamodesserts! And if you have an event coming up reach out for our bulk order menu! 
To learn more about ChoAmo (or to purchase), click here.

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