It started while trying to wrap and dry her young daughter's hair. After too many unsuccessful nightly routines and plenty of conversations other mothers about their haircare experiences, Cynthia Saito noticed there were a lot of hair products on the market that dried your hair but that's it. She didn't see a product looking out for moisture balance or, most importantly, maintaining healthy hair. So she created one that not only solved a problem she faced with her daughter but herself and all women with long hair.
Hear how Cynthia designed her hair wrap, Wrapadoo, and built her business, why American manufacturing was so difficult but so important in bringing it to life, and how The Grommet helped volumize her company.