When we were just about to go live with our new site, I was IM'ing with someone and I wrote, "The ops team is waiting for me to give the OK to push the red button on the black box." The guy on the other end of the chat believed me--that there really is a black box with a red button. That was such a charming idea, that we took a photo of Patti and Anthony pushing a button and "going live."
Don't they look amazing for being beyond sleep-deprived? (This was at 1AM and they did not get any sleep at all afterwards either, watching their new creation take its first public steps.)