We woke up today to a review of Daily Grommet that makes us very, very happy. Springwise.com is an intelligent, highly regarded global newsletter on innovation and trends, which "scans the globe for the most promising business ventures, ideas and concepts..." (its own words). It's clear that they truly "get" Daily Grommet. Here's a reprint of the article:
Curated marketplace shares one product story each day
Product life stories can be used to demonstrate sustainability—as in the case of Made-By, which we just recently covered—but they also simply make new products more interesting. Such authenticity-boosting status stories are at the heart of the Daily Grommet, a curated marketplace that highlights one such tale every day.
Currently in beta, Massachusetts-based Daily Grommet releases a profile of one new product each day at noon Eastern US time. Products chosen for inclusion on the site range from household products to kids' items to simple indulgences; most are from small, independent producers and are selected for their combination of craft, utility, invention and style. Many products are submitted by visitors to the site; others are discovered through team members' own research. On Tuesday of this week, for example, the product profiled was "Arghand hand-crafted soap pebbles from Afghanistan," complete with video, social and environmental context, and specific product details. Subscribers to the Daily Grommet can comment online about a particular day's profile as well as buying products online; widgets are also available for publishers, with revenue opportunities through shared sales or click-throughs.
Combining thoughtful curation, status stories and a pinch of planned scarcity, the Daily Grommet is attempting to go a step beyond Etsy and other online marketplaces with its up-close focus on product origins. Artists, craftsmen and manufacturers around the globe are no doubt lining up for consideration even as we speak; for all others, one to emulate with a niche or regional approach...?
If you like to know what's coming trend-wise, Springwise has a great weekly newsletter to which you may subscribe. Check it out -- it's definitely a site you should visit...often.