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Tag Archives: earth day

  • Earth Day isn't for us

    There’s a scene in Mad Men in which Don Draper, his wife, and kids are having a picnic and soaking in a gorgeous sunny day. It’s a picturesque view of the vintage American family. As they ready to leave, Don throws his empty beer can into the field. His wife, Betty, follows suit shaking out the trash-covered blanket before they drive away. End scene.

    Were this a 2019 portrait of family perfection, the Drapers would’ve collected what little trash they did generate — a wrapper or two and the beer can— and found a proper receptacle to dispose of it. But their actions in the show are a subtle nod to the way things were just 50 years ago when an 'ecological footprint' was a nonsense phrase. 

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