In our Meet the Maker series, you hear from our Makers on their journeys as entrepreneurs and how you, The Grommet Community, have changed their businesses for the better.
Today, we're catching up with Loree Sandler of Let Them Eat Candles. Loree Sandler invented something even better than birthday cake–edible candles. After testing hundreds of prototypes, she finally came up with the winning chocolate design. Her favorite part of building a business? All of it. Loree has a hand in every aspect–from cutting wicks to tempering chocolate (she even labels and ships out each box).
Tell us more about your design inspiration.
I’m inspired by fine craftsmanship and simplicity–for instance Shaker tools and furniture, and Georg Jensen jewelry. Paradoxically, I’m drawn to “outsider” artists who create obsessively layered work. I’m inspired by nature, by clever use of materials, by innovators (I’m heartbroken by the recent death of architect Zaha Hadid). Also, I love things that are unexpectedly graphic or quirk–I collect painted game boards and hangers.
What other things do you love to make?
I’ve dabbled with ceramics, hot glass beads, and letterpress. I love to bake and knit.
What has surprised you most about starting a business?
The cliché: ‘It’s not personal, it’s business,’ is entirely false for me. Every last detail from concept to creation is my work: cutting wicks, tempering chocolate, labeling boxes, and shipping product. Each decision is mine, successes and mistakes alike. How is this not personal? Continue Reading