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Tag Archives: product launch

  • Packaging Design Tips for Your New Product

    New consumer products are entering the market at an increasingly rapid rate. Thanks to crowdfunding platforms and the accessibility and affordability of prototyping, it’s never been easier to launch a product.

    What most entrepreneurs don’t realize is that after the PR and sales high of crowdfunding or initial run of success wears off, sales typically slow. If you find yourself at this point, it’s time to start planning for “what’s next.”

    Packaging Design

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  • Our Birthday Infographic: 8 years and over 2,000 Makers

    The Grommet turns 8 years old today! We're celebrating with a new infographic about what we—our Makers, our community, our customers, our Retailers, and The Grommet Team—have helped accomplish, together.

    The Grommet Birthday Infographic

  • Follow Every Grommet Launch on Snapchat

    Everyday we launch brand new products from Makers and there's only one place to see them live: Snapchat. Follow 'thegrommet' or scan the Snapcode below in the app to see behind the scenes footage, exclusive sneak peeks at future products, and daily launches in action.

    Here's a taste of what you're in for. Continue Reading

  • 10 Kick-Ass Maker Moms to Support This Mother's Day

    With Mother’s Day coming up, we thought we’d showcase a few overachieving moms who run their own businesses—selling products they make themselves. 


    Maker: Jamey Allsop
    Allsop Home & Garden is known for its elegant, festive solar-powered lights—perfect indoors or out. Father-daughter duo Jim and Jamey Allsop started the company to innovate a better wheelbarrow, but their lights are what really caught our eye. Learn More


    Maker: Lauren Wimmer
    Since launching her jewelry line in 2003, New York designer Lauren Wimmer has made a name for herself in museums and specialty stores around the world, including The Art Institute of Chicago, Bergdorf Goodman, The Institute of Contemporary Art in Boston, and of course, right here on The Grommet, first with a collection of hand-dyed, silk-wrapped statement pieces, and now with an artful new take on a timeless favorite—the ID pendant. Learn More


    Makers: Kris and Whitney Foley
    Created in the mountains of Aspen, Colorado by mother and daughter Kris and Whitney Foley, Static Schmatic is an all-natural anti-static spray especially formulated to eliminate static from your hair, clingy fabrics, and even that fluffy pile of clean, freshly laundered clothes—all without leaving any scent or residue. Learn More Continue Reading

  • Next Stop: NY NOW

    After spending the past few weeks on the road (with stops at Atlanta's AmericasMart and the Dallas Market, and an upcoming LA Mart exhibit), our team is soon headed to exhibit at NY NOW. Our first Wholesale exhibit at NY NOW was last August (see the recap here), and we're excited to be back for the winter market.

    The Grommet and NY NOW

    Our team will be on-site featuring a curated selection of products across several categories; each created by independent Makers. We're looking forward to connecting with Main Street Retailers from across the country and sharing the stories behind our products with them. Attendees will be able to browse and shop The Grommet Wholesale from the showroom floor of NY NOW™. 

    The Grommet Wholesale at NY NOW

    The Grommet Wholesale Exhibit January 31 - February 4, 2015

    Booth NC1 (in the north concourse lobby)

    The Grommet Co-Founder and Chief Discovery Officer, Joanne Domeniconi will speak during  Seminar: Modern-Day Matchmaking Redux: Tech Tools for 21st Century Makers Sunday, February 1, 12:00 Noon, Javits Center, 1A02-03

    Moderated by Susan Szenasy, publisher and editor of METROPLOIS, this seminar features several other big players of the Maker Movement.

    Evan Cohen is the self-described “handy man” of IndieGogo’s operation, helping educate and empower Makers through crowdfunding. Matthew Burnett heads Maker’s Row, providing independents Makers with a manufacturing network across the United States. And Ashley Etling helped establish Red Clay Design, connecting Makers and retailers with award-winning designers.

    Together they form a Maker super-team of sorts and they’ll be sitting together in one room on Super Bowl Sunday, no less. There, you can learn how the Maker Movement is being elevated from the people leading the charge.

    Follow us on Instagram
     for more photos from the showroom floor and be sure to follow NY NOW on Instagram (you just might spot us posting there too).

    If you’re a retailer, you can learn more about The Grommet Wholesale here: The Grommet Wholesale


  • The Grommet Wholesale Exhibit: AmericasMart

    We're hitting the road! The Grommet Wholesale Exhibit is coming to Atlanta's AmericasMart this week. Americas Mart is "The Nations #1 Product Destination" so it's only fitting that  our Wholesale Team will be on-site featuring a curated selection of Grommets across several product categories; each created by independent Makers. Attendees with be able to browse and shop The Grommet Wholesale from the showroom floor. For Retailers, this means the chance to get a first-look (and hands on experience) at forty new and innovative products that have launched on The Grommet (scroll for a sneak peek below).


    Our partnership with AmericasMart gives Retailers an opportunity to experience our curated discovery platform for browsing and buying new-to-market products. It's also a chance for us to meet you in person, and share the stories behind our Makers' products. In fact, meeting you will likely be our most memorable part, so we hope you stop by. Let's connect at the show.

    You'll find our booth in building 3, Floor 2, Booth 900 (next to the food court)

    If you’re a Retailer, you can learn more about The Grommet Wholesale here: The Grommet Wholesale  and register for AmericasMart here: AmericasMart (you might also want to check out these tips for attending the show).

    Here's a sneak peek at some of Makers who will be attending the show. Learn about their products the stories behind them:

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  • A Custom Designed Grommet: From Idea to Finished Product


    On Wednesday, May 28th, The Grommet launched OoO Tie, modern bow ties with quirky, unique designs. These ties were created by two friends in Boston who wanted to show off their intellectual sides while adding some flair and creativity to their sense of style.

    Since these tie designs brought out the inventive side in our community, we decided to hold a fun contest where the founders asked what type of designs our supporters wanted to see created. Ideas ranged from nautical themes to fish and robots. It wasn't an easy decision, but the founders chose a winning design and have spent the last few months turning it into a real life bow tie. Angela Matusik, an archeologist from Orlando, Florida thought it would be cool to see petroglyphs on a bow tie and the founders loved the idea.

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  • Updates from The Showroom Floor At NY NOW

    We recently attended  NY NOW™  where we set up our  Wholesale Exhibit and  brought along several of our Makers  to showcase their products, giving Retailers an opportunity to learn about them directly from the Makers themselves.


    The show saw over 3,500 visitors in just the first day and our exhibit was in constant motion with Makers and Retailers connecting over the new and innovative products lining our shelves. We're we so excited to meet so many Main Street Retailers. Our favorite interaction of the day just might be when speaking to one Retailer, she told us: "It's like fate that we just met you. Your products are exactly what I'm looking for."

    The Grommet Wholesale at NYNOW

    It's a great feeling connecting Retailers with our Makers and the grins on our Makers faces speak volumes. They are enjoyed the show just as much as we did.

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  • Introducing The Grommet Wholesale: At The White House Maker Faire today!


    In conjunction with President Obama at the first ever White House Maker Faire, we are officially launching The Grommet Wholesale Platform. Our goal since we founded the company back in the insanely challenging year of 2008 has remained exactly the same--to level the playing field so the best products can win. Our executive careers at big companies like Keds and Stride Rite told us that the business of product launch was massive--but also very broken. So we set out to build a place where inspired (but often new-to-the-rodeo) product creators had a chance to succeed, and where their stories could be shared with a caring, supportive community. Since our classic startup beginnings, working out of a single room, we’ve been able to build a product launch platform that’s powerfully catapulted over 2,000 Makers and their products. This is meaningful work--but it’s not enough. So we’re charging out again to revolutionize another part of the traditional retail model: wholesale. It’s overdue for a 21st century makeover and we’re launching a new b2b e-commerce site to do it.

    The Grommet Wholesale

    Welcome to The Grommet Wholesale. Our platform provides a critical missing resource to build sustainable Maker businesses by creating a more convenient, organized, and curated online platform where Retailers can source the newest and most imaginative products for their stores.

    Untitled-2 Here's a look at the welcome to retailers on our site.

    Forming a massive sea change in product creation, fifty-seven percent of adult Americans identify themselves as Makers.  Their product development is entirely technology driven and they are seizing unprecedented access to rapid prototyping, crowdfunding, hacker spaces, and small run manufacturing resources to form a vibrant, new American industrial renaissance called The Maker Movement. This means that more worthy products than ever are hitting our pipeline each day and we need to prepare them for scale.  The business of wholesale is a traditional one.  Purchase orders are still written by hand or transferred via email attachments.   Product sourcing often occurs through catalogs, trade shows and sales reps appointments.   These avenues are, and will remain, valuable.  Yet wholesale needs to catch up with today’s digital world, streamlining the process for both Makers and Retailers. Our furthering of the Maker Movement is even being recognized by President Obama himself as The White House is holding its first ever Maker Faire today.   We’ll be there with big smiles on our faces, to embrace their support and basking in the moment. We have been working in this space before it even had a name.  It’s deeply gratifying to have the Commander in Chief of the nation recognize our central role in enabling the Maker Movement.

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  • Now Launching: Sustainable Businesses in the USA

    Here at The Grommet, our MO is to support up-and-coming entrepreneurs and new to market products. But we aren’t the only ones on a mission to help Makers.

    Shannon Whitehead is the Founder of Factory45, a new accelerator program that gives independent makers the resources to start sustainable businesses in the USA.

    I was lucky enough to interview Shannon and learn more about this new initiative, what she see’s in the Maker landscape and why she felt compelled to start Factory45.

    startup accelerator - Made in the USA

    What is your background? How did you get into being a sustainable clothing consultant?

    In 2010 I co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists. We launched a Kickstarter campaign at the end of 2011 for our signature piece, the Versalette, one garment that can be worn over 20 different ways. We became the highest-funded fashion project in Kickstarter history at that time and were featured in The New York Times, Forbes.com, WSJ.com and Yahoo! News.

    In the beginning of 2013, I started a small consulting company to help other designers and sustainable apparel brands launch and grow their own businesses. Realizing that I most enjoy working with startups, I launched an accelerator program at the beginning of April called Factory45. Starting on June 2nd, I’ll be working with 10 people, for six months, to launch sustainable businesses in the USA. (Applications are open now until April 28, 2014.)

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