STEM Stories

Expand your child’s imagination while she develops foundational skills in Science, Technology, Engineering and Math (STEM) with this groundbreaking construction toy. Build & Imagine calls on children’s inner designer, architect and director, allowing them to act out adventures in sets they create themselves. Kids stretch their spatial reasoning and storytelling skills, building scenes from illustrated magnetic panels they can combine and creatively furnish with magnetic accessories. Adding to the appeal are adventurous female characters that bring your kids’ stories to life--kids dress them up and move them around in settings like a beach house and a marine rescue center. The sets are collectible and interchangeable. Build & Imagine was inspired by the fact that women hold only 24% of the jobs in STEM fields. Award-winning toymaker Laurie Peterson wanted to address this gap by creating an educational building toy that girls would love. This emphasis on fun makes it easy for kids to evolve their analytical skills without pressing pause on playtime.

Build & Imagine

Magnetic Building Toy

STEM Stories

Expand your child’s imagination while she develops foundational skills in Science, Technology, Engineering and Math (STEM) with this groundbreaking construction toy. Build & Imagine calls on children’s inner designer, architect and director, allowing them to act out adventures in sets they create themselves. Kids stretch their spatial reasoning and storytelling skills, building scenes from illustrated magnetic panels they can combine and creatively furnish with magnetic accessories. Adding to the appeal are adventurous female characters that bring your kids’ stories to life--kids dress them up and move them around in settings like a beach house and a marine rescue center. The sets are collectible and interchangeable. Build & Imagine was inspired by the fact that women hold only 24% of the jobs in STEM fields. Award-winning toymaker Laurie Peterson wanted to address this gap by creating an educational building toy that girls would love. This emphasis on fun makes it easy for kids to evolve their analytical skills without pressing pause on playtime.
Independent Maker

Grommet Launch Conversation

Grommet Launch Conversation

  • Laurie
    Laurie

    Hi I am Laurie Peterson, the founder and inventor of Build & Imagine StoryWalls. I developed these construction toys after watching a group of girls play with plain colored magnetic building tiles at a museum. They built really cool structures and stepped back to admire them. They looked proud but quickly disengaged with the exhibit. I realized that many girls, as well as boys, LOVE building but need a richer play experience to stay engaged. I am blown away watching kids engage with our sets on so many different levels – building STEM skills like spatial reasoning and problem solving as they combine shapes along with language skills as they whisper stories to themselves and each other. I look forward to answering your questions and am excited to be partnering with The Grommet on our launch.

    Best,

    Laurie

  • Melissa
    Melissa
    12/9/2014 12:32 PM

    What age range is this toy for?

  • Mike
    Mike – Grommet Team
    12/9/2014 12:38 PM

    Hi Melissa, the ideal age range is 4-8. Though, that range can stretch on the upper end. It's not recommended for children 3 and under due to the choking hazard.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:14 PM

    @Mike @Melissa I also wanted to comment that while we were inspired to create building sets girls would love, boys also enjoy these sets! "Day at the Beach" features a boy character and boys often love how the Marine Rescue Center can be a boat or a building. I hope both girls and boys will be inspired to Build and Imagine.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:08 PM

    Good morning everyone. I am happy to be here to answer your questions.

  • Jeanne
    Jeanne
    12/9/2014 1:14 PM

    So, I can't get the beach house for my grandson because it only has girls with it. Can you please modify it, or add another one with a boy or boys? He loves building houses, and he is particularly interested in beach houses. He would love this, and he would probably love the girls, but his Dad, the girls, not so much. Thanks.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:27 PM

    @Jeanne Would you consider getting the Beach House + Day at the Beach so that you can get a boy doll? We have additional boy characters in the works. It's good to hear you think it's important to include on with the Beach House set.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:48 PM

    A question just came via our website asking if these are compatible with magna-tiles. The answer is: sort of. The magnets attract well, but the sizes of the panels are slightly mismatched. That said, is a lot of fun to combine Magnatiles and Build & Imagine (and bring other figurines into the play such as Polly Pocket and Playmobile). I have photos of kids doing just that on our facebook page: https://www.facebook.com/BuildAndImagine

  • eileen
    eileen
    12/9/2014 2:16 PM

    LAUrie, are the walls of these sets magnetic? Is that how they stay together?

  • Mike
    Mike – Grommet Team
    12/9/2014 2:37 PM

    Hi Eileen, yes the walls and pieces are magnetic. That is how they are constructed and customized.

  • Laurie
    Laurie – Special Guest
    12/9/2014 2:52 PM

    @Mike @Eileen Mike is correct. There are magnets along the edge of each shape that allow shapes to attract and form into 3D structures. In addition you can place magnetic accessories on 1 face of each shape.

  • Laurie
    Laurie – Special Guest
    12/9/2014 4:46 PM

    Wow it sounds like ya'll have already bought a lot of building sets! Since the Grommet is our exclusive online launch partner, that is excellent news. :)

  • Peter
    Peter
    12/9/2014 5:04 PM

    Actually a question. I would like to purchase this for my granddaughter who will be six years old. Which one do you suggest that I start with?

  • Laurie
    Laurie – Special Guest
    12/9/2014 5:23 PM

    @Peter It depends which theme will call to her. If you think she would be interested in all the themes, I recommend starting with Malia's Beach House as it has the most building pieces.

  • Laurie
    Laurie – Special Guest
    12/9/2014 10:35 PM

    Well this has been an awesome launch day. Thanks everybody for the support!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Build & Imagine

Magnetic Building Toy

STEM Stories

Expand your child’s imagination while she develops foundational skills in Science, Technology, Engineering and Math (STEM) with this groundbreaking construction toy. Build & Imagine calls on children’s inner designer, architect and director, allowing them to act out adventures in sets they create themselves.

Kids stretch their
spatial reasoning and storytelling skills, building scenes from illustrated magnetic panels they can combine and creatively furnish with magnetic accessories. Adding to the appeal are adventurous female characters that bring your kids’ stories to life--kids dress them up and move them around in settings like a beach house and a marine rescue center. The sets are collectible and interchangeable.

Build & Imagine was inspired by the fact that women hold only 24% of the jobs in STEM fields. Award-winning toymaker Laurie Peterson wanted to address this gap by creating an educational building toy that girls would love. This emphasis on fun makes it easy for kids to evolve their analytical skills without pressing pause on playtime.
Read More Read Less
Build & Imagine - Magnetic Building Toy
No longer available

Grommet Launch Conversation

  • Laurie
    Laurie

    Hi I am Laurie Peterson, the founder and inventor of Build & Imagine StoryWalls. I developed these construction toys after watching a group of girls play with plain colored magnetic building tiles at a museum. They built really cool structures and stepped back to admire them. They looked proud but quickly disengaged with the exhibit. I realized that many girls, as well as boys, LOVE building but need a richer play experience to stay engaged. I am blown away watching kids engage with our sets on so many different levels – building STEM skills like spatial reasoning and problem solving as they combine shapes along with language skills as they whisper stories to themselves and each other. I look forward to answering your questions and am excited to be partnering with The Grommet on our launch.

    Best,

    Laurie

  • Melissa
    Melissa
    12/9/2014 12:32 PM

    What age range is this toy for?

  • Mike
    Mike – Grommet Team
    12/9/2014 12:38 PM

    Hi Melissa, the ideal age range is 4-8. Though, that range can stretch on the upper end. It's not recommended for children 3 and under due to the choking hazard.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:14 PM

    @Mike @Melissa I also wanted to comment that while we were inspired to create building sets girls would love, boys also enjoy these sets! "Day at the Beach" features a boy character and boys often love how the Marine Rescue Center can be a boat or a building. I hope both girls and boys will be inspired to Build and Imagine.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:08 PM

    Good morning everyone. I am happy to be here to answer your questions.

  • Jeanne
    Jeanne
    12/9/2014 1:14 PM

    So, I can't get the beach house for my grandson because it only has girls with it. Can you please modify it, or add another one with a boy or boys? He loves building houses, and he is particularly interested in beach houses. He would love this, and he would probably love the girls, but his Dad, the girls, not so much. Thanks.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:27 PM

    @Jeanne Would you consider getting the Beach House + Day at the Beach so that you can get a boy doll? We have additional boy characters in the works. It's good to hear you think it's important to include on with the Beach House set.

  • Laurie
    Laurie – Special Guest
    12/9/2014 1:48 PM

    A question just came via our website asking if these are compatible with magna-tiles. The answer is: sort of. The magnets attract well, but the sizes of the panels are slightly mismatched. That said, is a lot of fun to combine Magnatiles and Build & Imagine (and bring other figurines into the play such as Polly Pocket and Playmobile). I have photos of kids doing just that on our facebook page: https://www.facebook.com/BuildAndImagine

  • eileen
    eileen
    12/9/2014 2:16 PM

    LAUrie, are the walls of these sets magnetic? Is that how they stay together?

  • Mike
    Mike – Grommet Team
    12/9/2014 2:37 PM

    Hi Eileen, yes the walls and pieces are magnetic. That is how they are constructed and customized.

  • Laurie
    Laurie – Special Guest
    12/9/2014 2:52 PM

    @Mike @Eileen Mike is correct. There are magnets along the edge of each shape that allow shapes to attract and form into 3D structures. In addition you can place magnetic accessories on 1 face of each shape.

  • Laurie
    Laurie – Special Guest
    12/9/2014 4:46 PM

    Wow it sounds like ya'll have already bought a lot of building sets! Since the Grommet is our exclusive online launch partner, that is excellent news. :)

  • Peter
    Peter
    12/9/2014 5:04 PM

    Actually a question. I would like to purchase this for my granddaughter who will be six years old. Which one do you suggest that I start with?

  • Laurie
    Laurie – Special Guest
    12/9/2014 5:23 PM

    @Peter It depends which theme will call to her. If you think she would be interested in all the themes, I recommend starting with Malia's Beach House as it has the most building pieces.

  • Laurie
    Laurie – Special Guest
    12/9/2014 10:35 PM

    Well this has been an awesome launch day. Thanks everybody for the support!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.