Repurposed Billboard Bags

It’s a Sign

RAREFORM transforms freeway billboards into bold, upcycled bags.

They’re “rare,” not only in their eco-friendly construction, but also because each bag is completely unique. Brothers Alec and Aric Avedissian wash, hand-cut, sew, and ship the vinyl to L.A., where it’s arranged into one-of-a-kind designs.

In the same way
billboards are built to last—rain or shine—RAREFORM bags stand up to the elements. They’re super lightweight and durable and the designs show close attention to detail—padded compartments protect your laptop and wide openings make for easy packing.

Get all the attention of a billboard in a distinct, sophisticated, and sustainable design.
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It’s a sign! This bag used to be a billboard.

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Grommet Launch Conversation

  • Alec

    Hello everyone! I'm proud to introduce RAREFORM to The Grommet. I'd be happy to answer any questions you have!

  • Lisa
    2/1/2017 11:18 AM

    Is the fabric washable(as in using a wet cloth) if it gets dirty? These are great looking bags by the way!

  • Alec
    Alec – Special Guest
    2/1/2017 11:24 AM

    @Lisa Great question Lisa! They are easily washed using a wash cloth and mild soap and water. And thank you! :)

  • Jules
    Jules – Grommet Team
    2/1/2017 1:48 PM

    @Lisa--these bags blew me away when they first came in the office. I expected that they would not match the good looks with true functionality. They do, in spades. The pockets, proportions, feel of the material, hardware, and padding are really excellent.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.