Band Together

Since its inception during a student led design competition at Mass Art in Boston to its status as one of 10 finalists in the 2013 Grommet Product Pitch Contest, this multi-purpose smart phone case has been carefully constructed and reconstructed out of a variety of materials. Designer and HoldTight co-creator, Colin Murphy tells us that the customizable bands for the first prototype were made from bra straps. The iterative process evolved from there to elastic, and finally to the most durable, versatile solution of all—silicone. Through it all, the core idea remained the same: To create an iPhone case unique in both its form and function. The HoldTight is designed to easily and compactly store your credit card, some cash, earbuds, or house key with less bulk and lots of personality. Each case comes with a Frame, a Back Plate and 7 Bands (3 vertical, 4 horizontal) that can be customized depending on its contents and your personal styling. Whether you’re heading to the gym, to class, or out for the night, HoldTight can be rearranged to suit your changing needs, outfits, and moods.

Felix HoldTight

Utility iPhone Case

Band Together

Since its inception during a student led design competition at Mass Art in Boston to its status as one of 10 finalists in the 2013 Grommet Product Pitch Contest, this multi-purpose smart phone case has been carefully constructed and reconstructed out of a variety of materials. Designer and HoldTight co-creator, Colin Murphy tells us that the customizable bands for the first prototype were made from bra straps. The iterative process evolved from there to elastic, and finally to the most durable, versatile solution of all—silicone. Through it all, the core idea remained the same: To create an iPhone case unique in both its form and function. The HoldTight is designed to easily and compactly store your credit card, some cash, earbuds, or house key with less bulk and lots of personality. Each case comes with a Frame, a Back Plate and 7 Bands (3 vertical, 4 horizontal) that can be customized depending on its contents and your personal styling. Whether you’re heading to the gym, to class, or out for the night, HoldTight can be rearranged to suit your changing needs, outfits, and moods.

Grommet Launch Conversation

Grommet Launch Conversation

  • Jill
    Jill

    ​Hello! ​

    We're ​excited to share our HoldTight cases with everyone at The Grommet. ​Felix is Latin for "happy" and that is exactly what we are focused on: having fun while creating clever, unique products that make life more enjoyable. ​We're happy to be here today and ​look forward to answering your questions​.​

  • Terry
    Terry
    7/28/2014 12:19 PM

    I have experienced times when my credit card or hotel room key card gets close to my cell phone and demagnetizes the card. How can this work and not ruin the credit card?

  • Jill
    Jill – Special Guest
    7/28/2014 12:43 PM

    @Terry Hi Terry, Several of us have been using this case for months, many with multiple credit cards stored in it, and none of us have ever had any issues with it demagnetizing cards.

  • Suzanne
    Suzanne
    7/28/2014 12:19 PM

    Why not have a case for the Android phone, specifically the Samsung?

  • Amy
    Amy – Grommet Team
    7/28/2014 12:23 PM

    Hi Suzanne,

    As you can see in the video, this is a new to market product. The team is starting out small and will eventually expand their line. Stay tuned.

  • Jill
    Jill – Special Guest
    7/28/2014 12:44 PM

    Hi Suzanne,

    Amy''s got it spot on. We're very optimistic that we'll have a strong market response to this design and be able to extend it to other phone lines.

  • Gail
    Gail
    7/28/2014 12:28 PM

    I just tried to order one of these cases. I couldn't select what iPhone I have??

  • Jill
    Jill – Special Guest
    7/28/2014 12:45 PM

    Hi Gail,

    HoldTight is currently only available for the iPhone 5/5s. We hope to extend it across additional phones in the future.

  • KL
    KL
    7/28/2014 1:03 PM

    @Jill - I was so excited to see this FABULOUS idea! Alas, I have an iPhone 4s & no plans to buy a newer model. But I put you in my wish list in case you come up with a way to fit this to older phones. I know when getting started, it's probably more logical to go with the newest phone sizes. Maybe soon you'll have cases for phones other than iPhones too! good idea - great presentation. Good luck!

  • Jill
    Jill – Special Guest
    7/28/2014 1:45 PM

    @K. L. - Thank you! Sorry we don't have a HoldTight for you right now!

  • Ken
    Ken
    7/28/2014 6:57 PM

    @Jill: please let us know when its available for those of us with iPhone 4 models. would love to have one

    KCFL

  • Holly
    Holly
    7/28/2014 12:30 PM

    Does this case have a small lip on the screen side to protect the screen if dropped?

  • Jill
    Jill – Special Guest
    7/28/2014 12:52 PM

    Hi Holly,

    It does have a small lip on the screen side to protect against accidental falls and to simply protect the glass when you put the phone face down. It does well to protect your phone,but it's also not a uber-protective design.If you drop your phone a ton ton, it may not be the best option for you. Hope that helps!

  • Terri
    Terri
    7/28/2014 12:43 PM

    i also would not want everyone to see that i am carrying cash or credit cards with my phone.

  • Jill
    Jill – Special Guest
    7/28/2014 12:48 PM

    Hi Terri,

    If you're not comfortable having cash or cards in it, no problem. You can use HoldTight to carry lots of things, be it a "shopping list", your credit card, a cord wrap, slip a finger behind one of the bands to help with holding onto your phone, or you can simply create a pattern you like and not store anything in it all. It's totally up to you!

  • Leslie
    Leslie
    7/28/2014 1:52 PM

    I love this but is there anyway to add a hook grasp on to a skirt that does not have a belt

  • Jill
    Jill – Special Guest
    7/28/2014 2:13 PM

    @Leslie

    Hmm... interesting question Leslie. I'm honestly not sure, but perhaps you could figure out someway to do that?

  • Amy
    Amy – Grommet Team
    7/28/2014 4:33 PM

    Hi Leslie and Jill,

    What about a lanyard?

  • Paul
    Paul
    7/28/2014 2:41 PM

    Looking forward to seeing it for the 5c!

  • Julie
    Julie
    7/28/2014 3:18 PM

    Wish there were more subtle colors, like black or packages with all one color.

  • Amy
    Amy – Grommet Team
    7/28/2014 4:34 PM

    Hi Julie,

    Stay tuned for more available colors in the future.

  • Linda
    Linda
    7/28/2014 8:08 PM

    I would like them to do one for the Droid also. Is this possible?

    Linda

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Felix HoldTight

Utility iPhone Case

Band Together

Since its inception during a student led design competition at Mass Art in Boston to its status as one of 10 finalists in the 2013 Grommet Product Pitch Contest, this multi-purpose smart phone case has been carefully constructed and reconstructed out of a variety of materials. Designer and HoldTight co-creator, Colin Murphy tells us that the customizable bands for the first prototype were made from bra straps. The iterative process evolved from there to elastic, and finally to the most durable, versatile solution of all—silicone.

Through it all, the core idea remained the same: To create an iPhone case unique in both its form and function. The HoldTight is designed to easily and compactly store your credit card, some cash, earbuds, or house key with less bulk and lots of personality. Each case comes with a Frame, a Back Plate and 7 Bands (3 vertical, 4 horizontal) that can be customized depending on its contents and your personal styling.

Whether you’re heading to the gym, to class, or out for the night, HoldTight can be rearranged to suit your changing needs, outfits, and moods.
Read More Read Less
Felix HoldTight - Utility iPhone Case

Grommet Launch Conversation

  • Jill
    Jill

    ​Hello! ​

    We're ​excited to share our HoldTight cases with everyone at The Grommet. ​Felix is Latin for "happy" and that is exactly what we are focused on: having fun while creating clever, unique products that make life more enjoyable. ​We're happy to be here today and ​look forward to answering your questions​.​

  • Terry
    Terry
    7/28/2014 12:19 PM

    I have experienced times when my credit card or hotel room key card gets close to my cell phone and demagnetizes the card. How can this work and not ruin the credit card?

  • Jill
    Jill – Special Guest
    7/28/2014 12:43 PM

    @Terry Hi Terry, Several of us have been using this case for months, many with multiple credit cards stored in it, and none of us have ever had any issues with it demagnetizing cards.

  • Suzanne
    Suzanne
    7/28/2014 12:19 PM

    Why not have a case for the Android phone, specifically the Samsung?

  • Amy
    Amy – Grommet Team
    7/28/2014 12:23 PM

    Hi Suzanne,

    As you can see in the video, this is a new to market product. The team is starting out small and will eventually expand their line. Stay tuned.

  • Jill
    Jill – Special Guest
    7/28/2014 12:44 PM

    Hi Suzanne,

    Amy''s got it spot on. We're very optimistic that we'll have a strong market response to this design and be able to extend it to other phone lines.

  • Gail
    Gail
    7/28/2014 12:28 PM

    I just tried to order one of these cases. I couldn't select what iPhone I have??

  • Jill
    Jill – Special Guest
    7/28/2014 12:45 PM

    Hi Gail,

    HoldTight is currently only available for the iPhone 5/5s. We hope to extend it across additional phones in the future.

  • KL
    KL
    7/28/2014 1:03 PM

    @Jill - I was so excited to see this FABULOUS idea! Alas, I have an iPhone 4s & no plans to buy a newer model. But I put you in my wish list in case you come up with a way to fit this to older phones. I know when getting started, it's probably more logical to go with the newest phone sizes. Maybe soon you'll have cases for phones other than iPhones too! good idea - great presentation. Good luck!

  • Jill
    Jill – Special Guest
    7/28/2014 1:45 PM

    @K. L. - Thank you! Sorry we don't have a HoldTight for you right now!

  • Ken
    Ken
    7/28/2014 6:57 PM

    @Jill: please let us know when its available for those of us with iPhone 4 models. would love to have one

    KCFL

  • Holly
    Holly
    7/28/2014 12:30 PM

    Does this case have a small lip on the screen side to protect the screen if dropped?

  • Jill
    Jill – Special Guest
    7/28/2014 12:52 PM

    Hi Holly,

    It does have a small lip on the screen side to protect against accidental falls and to simply protect the glass when you put the phone face down. It does well to protect your phone,but it's also not a uber-protective design.If you drop your phone a ton ton, it may not be the best option for you. Hope that helps!

  • Terri
    Terri
    7/28/2014 12:43 PM

    i also would not want everyone to see that i am carrying cash or credit cards with my phone.

  • Jill
    Jill – Special Guest
    7/28/2014 12:48 PM

    Hi Terri,

    If you're not comfortable having cash or cards in it, no problem. You can use HoldTight to carry lots of things, be it a "shopping list", your credit card, a cord wrap, slip a finger behind one of the bands to help with holding onto your phone, or you can simply create a pattern you like and not store anything in it all. It's totally up to you!

  • Leslie
    Leslie
    7/28/2014 1:52 PM

    I love this but is there anyway to add a hook grasp on to a skirt that does not have a belt

  • Jill
    Jill – Special Guest
    7/28/2014 2:13 PM

    @Leslie

    Hmm... interesting question Leslie. I'm honestly not sure, but perhaps you could figure out someway to do that?

  • Amy
    Amy – Grommet Team
    7/28/2014 4:33 PM

    Hi Leslie and Jill,

    What about a lanyard?

  • Paul
    Paul
    7/28/2014 2:41 PM

    Looking forward to seeing it for the 5c!

  • Julie
    Julie
    7/28/2014 3:18 PM

    Wish there were more subtle colors, like black or packages with all one color.

  • Amy
    Amy – Grommet Team
    7/28/2014 4:34 PM

    Hi Julie,

    Stay tuned for more available colors in the future.

  • Linda
    Linda
    7/28/2014 8:08 PM

    I would like them to do one for the Droid also. Is this possible?

    Linda

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.