Straighten Up

Salon owner Ashkan Emami wanted to create a flat iron that would straighten hair without scorching it. With the help of fellow Los Angeles stylists, he came up with a solution that packs plenty of heat but causes less damage than other hot styling tools. With temperature settings ranging from 140 to 450 degrees, the Ferrum heats up and cools down quickly. But, instead of two-heated metal plates, the Ferrum features one tourmaline coated ceramic plate and one fabric-covered, non-heated plate designed to let your hair breathe while styling. The benefit to you? Straight results with plenty of shine—it won't singe or flatten hair. Everything you’d expect from a hot styling tool and more, the Ferrum’s slightly rounded plates eliminate the “hair dents” and creases often caused by the squared edges of other flat irons. Our testers noted that the Ferrum enables you to not only straighten your hair but to give the ends a little flip and bounce depending on your mood.

Ferrum

Ceramic & Fabric Plated Flat Iron

Straighten Up

Salon owner Ashkan Emami wanted to create a flat iron that would straighten hair without scorching it. With the help of fellow Los Angeles stylists, he came up with a solution that packs plenty of heat but causes less damage than other hot styling tools. With temperature settings ranging from 140 to 450 degrees, the Ferrum heats up and cools down quickly. But, instead of two-heated metal plates, the Ferrum features one tourmaline coated ceramic plate and one fabric-covered, non-heated plate designed to let your hair breathe while styling. The benefit to you? Straight results with plenty of shine—it won't singe or flatten hair. Everything you’d expect from a hot styling tool and more, the Ferrum’s slightly rounded plates eliminate the “hair dents” and creases often caused by the squared edges of other flat irons. Our testers noted that the Ferrum enables you to not only straighten your hair but to give the ends a little flip and bounce depending on your mood.

Grommet Launch Conversation

Grommet Launch Conversation

  • Ashkan
    Ashkan

    Hello!

    The Ferrum Professional Styler is the result of painstaking development and research. We aimed to create a high-quality tool that would straighten your hair without flattening it while giving it shine and reducing damage. In essence, we've created an at-home blowout tool, the first of its kind! Our styler has one heated side and one fabric side. The heated side provides the straightening while the fabric side conditions and provides volume. If you have any questions, please don't hesitate to ask!

  • Cassandra
    Cassandra
    8/21/2014 1:08 PM

    Can you use it on wet hair?

  • Ashkan
    Ashkan – Special Guest
    8/21/2014 1:45 PM

    @Cassandra We do not recommend using any flat iron on wet hair since the heat basically causes the water in the hair to boil resulting in severe damage.

  • Pamela
    Pamela
    8/21/2014 2:19 PM

    Hello! Interesting product. Is this effective for straightening veyr curly, thick hair? My daughter, who has long hair and the curls of a goddess, sometimes enjoys straigthening her hair for a different look.

  • Meredith
    Meredith
    8/21/2014 2:33 PM

    @Pamela

    Hi Pamela,

    Meredith from The Grommet Discovery Team. I was the tester for this product and I have very long and curly hair as well. You have to adjust the temperature according to your own needs and the tightness of your curls, but I have found it extremely effective. What I love is that I can style it straight but it still looks natural. I hope this helps.

  • Julianne
    Julianne
    8/21/2014 10:29 PM

    Sounds like an interesting product. I have two questions. How do you determine what temperature to set it on and is it returnable if I don't like the way it works? Thanks!

  • Amy
    Amy – Grommet Team
    8/22/2014 11:16 AM

    Hi Julianne,

    Everyone has different hair types, thicknesses etc. so it's important to know what setting is best for you. Just because it can go up to 450 doesn't mean it should for your hair. A good rule of thumb is that if you have thick, coarse, wavy hair the setting temp should be higher. For thinner, straighter hair you should keep it on a lower temp so you don't risk damaging your hair. Hope this helps.

    As for our return policy, you will have 30 days to return if you aren't satisfied as long as it's in new condition and in its original packaging.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Ferrum

Ceramic & Fabric Plated Flat Iron

Straighten Up

Salon owner Ashkan Emami wanted to create a flat iron that would straighten hair without scorching it. With the help of fellow Los Angeles stylists, he came up with a solution that packs plenty of heat but causes less damage than other hot styling tools.

With temperature settings ranging from 140 to 450 degrees, the Ferrum heats up and cools down quickly. But, instead of two-heated metal plates, the Ferrum features one tourmaline coated ceramic plate and one fabric-covered, non-heated plate designed to let your
hair breathe while styling. The benefit to you? Straight results with plenty of shine—it won't singe or flatten hair.

Everything you’d expect from a hot styling tool and more, the Ferrum’s slightly rounded plates eliminate the “hair dents” and creases often caused by the squared edges of other flat irons. Our testers noted that the Ferrum enables you to not only straighten your hair but to give the ends a little flip and bounce depending on your mood.
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Ferrum - Ceramic & Fabric Plated Flat Iron
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Grommet Launch Conversation

  • Ashkan
    Ashkan

    Hello!

    The Ferrum Professional Styler is the result of painstaking development and research. We aimed to create a high-quality tool that would straighten your hair without flattening it while giving it shine and reducing damage. In essence, we've created an at-home blowout tool, the first of its kind! Our styler has one heated side and one fabric side. The heated side provides the straightening while the fabric side conditions and provides volume. If you have any questions, please don't hesitate to ask!

  • Cassandra
    Cassandra
    8/21/2014 1:08 PM

    Can you use it on wet hair?

  • Ashkan
    Ashkan – Special Guest
    8/21/2014 1:45 PM

    @Cassandra We do not recommend using any flat iron on wet hair since the heat basically causes the water in the hair to boil resulting in severe damage.

  • Pamela
    Pamela
    8/21/2014 2:19 PM

    Hello! Interesting product. Is this effective for straightening veyr curly, thick hair? My daughter, who has long hair and the curls of a goddess, sometimes enjoys straigthening her hair for a different look.

  • Meredith
    Meredith
    8/21/2014 2:33 PM

    @Pamela

    Hi Pamela,

    Meredith from The Grommet Discovery Team. I was the tester for this product and I have very long and curly hair as well. You have to adjust the temperature according to your own needs and the tightness of your curls, but I have found it extremely effective. What I love is that I can style it straight but it still looks natural. I hope this helps.

  • Julianne
    Julianne
    8/21/2014 10:29 PM

    Sounds like an interesting product. I have two questions. How do you determine what temperature to set it on and is it returnable if I don't like the way it works? Thanks!

  • Amy
    Amy – Grommet Team
    8/22/2014 11:16 AM

    Hi Julianne,

    Everyone has different hair types, thicknesses etc. so it's important to know what setting is best for you. Just because it can go up to 450 doesn't mean it should for your hair. A good rule of thumb is that if you have thick, coarse, wavy hair the setting temp should be higher. For thinner, straighter hair you should keep it on a lower temp so you don't risk damaging your hair. Hope this helps.

    As for our return policy, you will have 30 days to return if you aren't satisfied as long as it's in new condition and in its original packaging.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.