hook + ALBERT

Men’s Socks & Accessories

Put Your Best Foot Forward

If you’ve never given much thought to men’s socks, Adam Schoenberg and Cory Rosenberg will open your eyes to a whole new world of color, pattern and style.

Adam and Cory, who went to college together, reconnected at a wedding in Sweden and discovered a shared appreciation for dress socks that make a statement. Both expressed disappointment at the lack of quality menswear accessories, and the seeds of their dapper venture, hook + ALBERT, were planted.

Hook + ALBERT socks embody the founders’ ideal trifecta for superior
socks: fit, function and fashion. To ensure a comfortable fit, their socks are made with Peruvian pima cotton, selected for its breathability. A double-layered calf band helps the socks stay put, and another band runs around the foot arch to improve circulation and provide arch support.

On the fashion front, Adam and Cory aren’t afraid to take risks. Their fancy footwear features polka dots, stripes and camouflage rendered in bold, unconventional colors. To complete the look, hook + ALBERT offers coordinating lapel flowers and waxed cotton shoelaces.

The hook + ALBERT name was inspired a classic men’s accessory, the pocket watch. Traditionally, a pocket watch was tethered to a man’s waistcoat by a chain, which was known as an “albert,” and a hook. Taking their cue from days gone by, Adam and Cory are aiming to fill a void in the men's accessory market. They’re sticking to the classic elements, but their interpretation is thoroughly modern. Bye-bye, bland. Hello, hip.
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Grommet Launch Conversation

  • Adam

    We, co-founders Adam and Cory, know the importance of finishing touches, and have developed an accessories brand that bridges the gap between style and function, and addresses what guys really want from what they wear. At hook + ALBERT, we believe it’s the accessories that make the man, they’re what we focus all of our time and attention on, and we think you’ll notice the difference. A playful pair of socks, the perfect bracelet, a slick tie clip—all of these go farther to define your personal style than any blazer, button-down or trouser. A pair of brown lace-ups is a safe investment, but doesn’t have much to say about you as an individual. Cinch them up with baby blue shoelaces though, and you’ve got a story to tell. The meat of a working guy’s wardrobe – the core 90% - is his standard.

  • Bonnie
    12/18/2012 12:45 PM

    What length are the shoelaces?

  • Adam
    Adam – Special Guest
    12/18/2012 2:09 PM

    @Bonnie Laces are 32 inch. Standard for any lace-up shoe from oxfords to chukka boots!

  • Adam
    Adam – Special Guest
    12/18/2012 1:19 PM

    Laces are 32 inch. Standard for any lace-up shoe from oxfords to chukka boots!

  •  Ken Sass
    Ken Sass
    12/18/2012 1:44 PM

    The last time I saw shoes and socks like that on a man was at the circus watching the clowns. No thanks!

  • Amy
    Amy – Grommet Team
    12/18/2012 3:39 PM

    @ Ken Sass

    Hi Ken,

    We think these are pretty great. We do understand they are not for everyone. Thanks for stopping by and looking.

  • Jenna Scott
    Jenna Scott
    12/18/2012 3:59 PM

    I think my 21 yr old son will totally love these. Not circus-like at all! My kid is kind of a hipster but has been wearing some pretty dapper stuff lately. Thanks for sharing, Daily Grommet!

  • Amy
    Amy – Grommet Team
    12/18/2012 4:45 PM

    @Jenna Scott

    Hi Jenna, we're glad you love them! Let us know how your son likes them and happy holidays!

  • Jules
    Jules – Grommet Team
    12/18/2012 6:39 PM

    @Jenna Scott Jenna...you nailed it. Some young guys are getting so dapper these days. The oldsters will catch on eventually. And some older gents never abandoned dapper anyway. I love this trend on guys.

  • Deborah
    12/18/2012 5:46 PM

    These are too cool! Just need to think of someone to give them to!

  • Adam
    Adam – Special Guest
    12/18/2012 6:26 PM

    @Deborah Pine They make great gifts and stocking stuffers for any kind of guy. Thanks, we're glad you like them!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

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