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Our Story

Shining a light on great ideas (and the people behind them)

the mission
While most companies are only concerned with getting you to buy what they’re selling, we’re focused on bringing you things worth buying.
Sure, ultimately what we find are products. But what we bring you is much bigger than that. It’s a choice. It’s a future. It’s a world where better ideas win.

Since consumer purchases represent 65% of the US economy, what you buy is a powerful way to change the world. And that is our goal. We are on a mission to fundamentally change the way people launch, discover, share, and purchase products. Whether it’s tech and innovation, sustainable or social enterprises, American made or handcrafted products, underrepresented entrepreneurs looking for a fair opportunity, or all of the above, you can use your dollar to support the values you believe in.
Our Journey