Inverse

Cold Therapy

David Roe is the hair stylist and Maker behind the Inverse hair smoothening tool that uses ice—yes, ice—to make locks look and feel healthier. When his wife got great results rinsing her curly hair in freezing cold water, he learned that cold can help seal hair cuticles to better lock moisture in. So David began experimenting with ice to boost shine and leave hair smooth. Patented ice cores go from the freezer straight into the styling tool where they’re held in place by magnets. The cores are filled with a unique gel that maintains the perfect chilly temperature while you’re using it. Smooth the Inverse ice conditioner tool over damp hair to help seal moisture in—the opposite effect of hot tools, which can strip moisture out and lead to frizz. David also created an ice mist spray to use before you get started. It's pH-balanced to prime the cuticle to close and better prep for a session of icy cold conditioning.

Inverse

Ice Hair Conditioning Tool

Cold Therapy

David Roe is the hair stylist and Maker behind the Inverse hair smoothening tool that uses ice—yes, ice—to make locks look and feel healthier. When his wife got great results rinsing her curly hair in freezing cold water, he learned that cold can help seal hair cuticles to better lock moisture in. So David began experimenting with ice to boost shine and leave hair smooth. Patented ice cores go from the freezer straight into the styling tool where they’re held in place by magnets. The cores are filled with a unique gel that maintains the perfect chilly temperature while you’re using it. Smooth the Inverse ice conditioner tool over damp hair to help seal moisture in—the opposite effect of hot tools, which can strip moisture out and lead to frizz. David also created an ice mist spray to use before you get started. It's pH-balanced to prime the cuticle to close and better prep for a session of icy cold conditioning.
Inverse
Independent Maker

Quick Questions

How does ice conditioning work?

The Inverse team’s scientific studies show that when damaged hair is wet it will absorb an element of moisture naturally. The water sitting on our hair is best described as free-water as it has the ability to evaporate off. Bound moisture is the water Inverse effects/replaces. It’s this bound moisture that evaporates out with the use of thermal appliances, like flat irons and blow-dryers. As it disappears over time, the hair becomes dry, brittle and can break. When using the Inverse, freezing temperatures help close the cuticle and drive moisture into the hair. Inverse replenishes the lost bound moisture contained within the keratin protein itself.

How do I store Inverse? How long do the ice cores take to freeze?

The best place to store your ice cores is flat in the freezer. The ice cores easily slide in and out of the handle, so we recommend putting them in the freezer without the handle or bag. On average, the cores will take two to four hours to freeze. They can stay in the freezer for as long as you need.

How to use Inverse? Does Inverse replace my straightener/styling tool?

Lightly glide Inverse through sections of your hair a few times, instead of once, and slowly. Inverse can be used on dry hair, although best results stem from having wet or damp hair. You know that you are done treating that section when it feels cold to the touch.
Inverse does not replace your hair styler and will not straighten your hair. In time, you may lessen the use of your stylers, due to your hair being easier to manage. You can also use Inverse at the end of your heat styling routine, to cool hair down and help set the style for longer.
If you can use Inverse every day, that would be fantastic. If not, four times a week would suffice. Inverse restores your hair over time, and is not to be used as a quick fix. The more you use it the better it gets.

Learn more about the product

Ice Hair Conditioner Tool see details

Inverse

Ice Hair Conditioning Tool

Cold Therapy

David Roe is the hair stylist and Maker behind the Inverse hair smoothening tool that uses ice—yes, ice—to make locks look and feel healthier. When his wife got great results rinsing her curly hair in freezing cold water, he learned that cold can help seal hair cuticles to better lock moisture in. So David began experimenting with ice to boost shine and leave hair smooth.

Patented ice cores go from the freezer straight into the styling tool where they’re held in place by magnets. The cores are filled with a unique gel that maintains the perfect chilly temperature while you’re using it. Smooth the Inverse ice conditioner tool over damp hair to help seal moisture in—the opposite effect of hot tools, which can strip moisture out and lead to frizz. David also created an ice mist spray to use before you get started. It's pH-balanced to prime the cuticle to close and better prep for a session of icy cold conditioning.
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Quick Questions

How does ice conditioning work?

The Inverse team’s scientific studies show that when damaged hair is wet it will absorb an element of moisture naturally. The water sitting on our hair is best described as free-water as it has the ability to evaporate off. Bound moisture is the water Inverse effects/replaces. It’s this bound moisture that evaporates out with the use of thermal appliances, like flat irons and blow-dryers. As it disappears over time, the hair becomes dry, brittle and can break. When using the Inverse, freezing temperatures help close the cuticle and drive moisture into the hair. Inverse replenishes the lost bound moisture contained within the keratin protein itself.

How do I store Inverse? How long do the ice cores take to freeze?

The best place to store your ice cores is flat in the freezer. The ice cores easily slide in and out of the handle, so we recommend putting them in the freezer without the handle or bag. On average, the cores will take two to four hours to freeze. They can stay in the freezer for as long as you need.

How to use Inverse? Does Inverse replace my straightener/styling tool?

Lightly glide Inverse through sections of your hair a few times, instead of once, and slowly. Inverse can be used on dry hair, although best results stem from having wet or damp hair. You know that you are done treating that section when it feels cold to the touch.
Inverse does not replace your hair styler and will not straighten your hair. In time, you may lessen the use of your stylers, due to your hair being easier to manage. You can also use Inverse at the end of your heat styling routine, to cool hair down and help set the style for longer.
If you can use Inverse every day, that would be fantastic. If not, four times a week would suffice. Inverse restores your hair over time, and is not to be used as a quick fix. The more you use it the better it gets.

Learn more about the product

Ice Hair Conditioner Tool see details