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Just Add Water

Fresh flowers are a great way to let faraway family and friends know you’re thinking about them, especially around the holidays. But a delivery of sad, wilted flowers doesn’t convey the message you had in mind. David Hartstein, the founder of KaBloom, convinced us there’s a better way to send flowers so they arrive healthy, hydrated, and looking like they were plucked from the garden David launched KaBloom in 1998, sold the retail florist business in 2006, then bought it back in 2008 and reinvented it with an innovative method of shipping fresh flowers in water. His patented device, called the Moses Miracle, is a balloon-like casing that gets filled with water and attaches to the flower stems so they stay hydrated all the way to the recipient. There’s no air inside the Moses Miracle, so the water stays clean and free of bacteria. Saturated colors, silky petals, and lush, leafy stems are what we all love about flowers. But in the florist business, how the flowers are shipped is just as important as how they look. KaBloom’s strategic focus on the supply chain, and how to keep improving it, means we can enjoy the gorgeous bouquets longer and not worry about how they’re going to arrive at a loved one’s house. KaBloom has it covered -- each and every stem.

KaBloom

Fresh Flowers Delivered in Water

Just Add Water

Fresh flowers are a great way to let faraway family and friends know you’re thinking about them, especially around the holidays. But a delivery of sad, wilted flowers doesn’t convey the message you had in mind. David Hartstein, the founder of KaBloom, convinced us there’s a better way to send flowers so they arrive healthy, hydrated, and looking like they were plucked from the garden David launched KaBloom in 1998, sold the retail florist business in 2006, then bought it back in 2008 and reinvented it with an innovative method of shipping fresh flowers in water. His patented device, called the Moses Miracle, is a balloon-like casing that gets filled with water and attaches to the flower stems so they stay hydrated all the way to the recipient. There’s no air inside the Moses Miracle, so the water stays clean and free of bacteria. Saturated colors, silky petals, and lush, leafy stems are what we all love about flowers. But in the florist business, how the flowers are shipped is just as important as how they look. KaBloom’s strategic focus on the supply chain, and how to keep improving it, means we can enjoy the gorgeous bouquets longer and not worry about how they’re going to arrive at a loved one’s house. KaBloom has it covered -- each and every stem.

Grommet Launch Conversation

Grommet Launch Conversation

  • Tal
    Tal

    Hello ladies and gents. My name is Tal Hartstein. I have a love for flowers as their beauty is fleeting, and always have arrangements throughout my house! As Emma Goldman once said, "I'd rather have roses on my table, than diamonds on my neck." (Although…diamonds are a girl's best friend…)

    I am delighted that the Daily Grommet has elected to feature the KaBloom story: an exciting and innovating quest for a seemingly impossible desire: to be able to ship flowers with water. The idea to ship flowers in water was believed by many to be impossible, and if achieved, a miracle. In fact, as the story goes, a skeptic but nonetheless a friend of KaBloom's CEO, David Hartstein, stated: "If you actually achieve this, you will be like Moses parting the sea." And so, once the impossible became a reality, our patented hydration system became known as the "Moses Miracle." TODAY, I am proud to be a fellow KaBloomer, and part of the KaBloom story, and working for the first and only florist in America that is capable of shipping flowers in water, overnight and coast-to-coast via FedEx.

    Our story is one of a kind and our business is a unique bloom amidst the crowded marketplace of online florists today, so I look forward to discussing all things flowers, and for that matter, all things anything! The Daily Grommet has given us the opportunity to talk to the VIPs- you, the consumer and I hope to hear from you soon! I assure you, I am anything but mundane, so let's get this discussion going!

  • Alma
    Alma
    11/14/2011 1:49 PM

    Hi. What a fantastic use of something already so accessible in the market. Having worked in a party store I am familiar with balloons, and the first thing that came to my mind was the durability of these, especially being used with stems in them. I'm going to assume they are not your basic balloon and far thicker?

    The last order of flowers I sent out of state didn't last long, so I will most definitely put KaBloom at the top of my list for the next round of flower delivery! Thank you for a great Grommet find!

  • Tal
    Tal – Special Guest
    11/14/2011 2:47 PM

    @Alma : Hi Alma!

    First, thank you for joining the conversation! KaBloom's Moses Miracle balloons are quite durable, and can even be turned upside down with water inside and nothing leaks! FedEx won't ship any other florist's flowers with water, as we are the ONLY florist that has a patented hydration system that works so well to preserve the flowers and keep them hydrated with water, that they trust our delivery-in water process over anyone else! KaBloom's mission is to provide you with the freshest flowers by never having them out of water- unlike other florists, which is why our flowers last up to 7 days longer!

  • Jules
    Jules – Grommet Team
    11/15/2011 12:32 PM

    Tal: When David first contacted me he sent me a bouquet just before a car trip. I had to put the Kabloom delivery in a hot car trunk for several hours on an August day. The flowers lasted TWO weeks, despite this tough start. The red bouquet in the video did not last that long but it was made of pretty delicate flowers. (Those Gerber daisies are so hard to keep fresh!) It gave me a week of beauty. Both experiences were great.

  • Cheryl
    Cheryl
    3/1/2012 1:26 AM

    I made an order with KaBloom for Valentine's Day, to be delivered on the Saturday preceding. The flowers were delivered early, which threw everything off to begin with, and they were the wrong ones! I had ordered, not through Daily Grommet, but directly at your website, the Roman Royalty bouquet (which now I can't find on your website); what was delivered was a bouquet of roses and lilies. I called customer service as soon as I found out about the error and was told that the right flowers would be delivered within two weeks. It's more than two weeks later, and my boyfriend reports that he has yet to receive the replacement flowers. I will call customer service again tomorrow, but I have to say that I took a chance on a new company and am sorely disappointed.

  • Cheryl
    Cheryl
    3/1/2012 1:49 PM

    Update:

    I talked with customer service today. They are very friendly and anxious to fix the problem. The replacement bouquet was supposed to be sent out on 2/24, and there is a tracking number, but no one seems to know what happened. So now, the replacement bouquet should be going out in a few days. It would have gone tomorrow, but the delay this time was at my request. I hope to have a happy resolution to this.

  • Chew-Hoong
    Chew-Hoong – Grommet Team
    3/1/2012 6:42 PM

    @Cheryl: We're very sorry you had various challenging experiences with your order. Thank you for letting us know the Customer Service Team is eagerly helping you get the flowers you originally ordered.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

KaBloom

Fresh Flowers Delivered in Water

Just Add Water

Fresh flowers are a great way to let faraway family and friends know you’re thinking about them, especially around the holidays. But a delivery of sad, wilted flowers doesn’t convey the message you had in mind. David Hartstein, the founder of KaBloom, convinced us there’s a better way to send flowers so they arrive healthy, hydrated, and looking like they were plucked from the garden

David launched KaBloom in 1998, sold the retail florist business in 2006, then bought it back in 2008 and reinvented it with an
innovative method of shipping fresh flowers in water. His patented device, called the Moses Miracle, is a balloon-like casing that gets filled with water and attaches to the flower stems so they stay hydrated all the way to the recipient. There’s no air inside the Moses Miracle, so the water stays clean and free of bacteria.

Saturated colors, silky petals, and lush, leafy stems are what we all love about flowers. But in the florist business, how the flowers are shipped is just as important as how they look. KaBloom’s strategic focus on the supply chain, and how to keep improving it, means we can enjoy the gorgeous bouquets longer and not worry about how they’re going to arrive at a loved one’s house. KaBloom has it covered -- each and every stem.
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KaBloom - fresh fowers delivered in water
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Grommet Launch Conversation

  • Tal
    Tal

    Hello ladies and gents. My name is Tal Hartstein. I have a love for flowers as their beauty is fleeting, and always have arrangements throughout my house! As Emma Goldman once said, "I'd rather have roses on my table, than diamonds on my neck." (Although…diamonds are a girl's best friend…)

    I am delighted that the Daily Grommet has elected to feature the KaBloom story: an exciting and innovating quest for a seemingly impossible desire: to be able to ship flowers with water. The idea to ship flowers in water was believed by many to be impossible, and if achieved, a miracle. In fact, as the story goes, a skeptic but nonetheless a friend of KaBloom's CEO, David Hartstein, stated: "If you actually achieve this, you will be like Moses parting the sea." And so, once the impossible became a reality, our patented hydration system became known as the "Moses Miracle." TODAY, I am proud to be a fellow KaBloomer, and part of the KaBloom story, and working for the first and only florist in America that is capable of shipping flowers in water, overnight and coast-to-coast via FedEx.

    Our story is one of a kind and our business is a unique bloom amidst the crowded marketplace of online florists today, so I look forward to discussing all things flowers, and for that matter, all things anything! The Daily Grommet has given us the opportunity to talk to the VIPs- you, the consumer and I hope to hear from you soon! I assure you, I am anything but mundane, so let's get this discussion going!

  • Alma
    Alma
    11/14/2011 1:49 PM

    Hi. What a fantastic use of something already so accessible in the market. Having worked in a party store I am familiar with balloons, and the first thing that came to my mind was the durability of these, especially being used with stems in them. I'm going to assume they are not your basic balloon and far thicker?

    The last order of flowers I sent out of state didn't last long, so I will most definitely put KaBloom at the top of my list for the next round of flower delivery! Thank you for a great Grommet find!

  • Tal
    Tal – Special Guest
    11/14/2011 2:47 PM

    @Alma : Hi Alma!

    First, thank you for joining the conversation! KaBloom's Moses Miracle balloons are quite durable, and can even be turned upside down with water inside and nothing leaks! FedEx won't ship any other florist's flowers with water, as we are the ONLY florist that has a patented hydration system that works so well to preserve the flowers and keep them hydrated with water, that they trust our delivery-in water process over anyone else! KaBloom's mission is to provide you with the freshest flowers by never having them out of water- unlike other florists, which is why our flowers last up to 7 days longer!

  • Jules
    Jules – Grommet Team
    11/15/2011 12:32 PM

    Tal: When David first contacted me he sent me a bouquet just before a car trip. I had to put the Kabloom delivery in a hot car trunk for several hours on an August day. The flowers lasted TWO weeks, despite this tough start. The red bouquet in the video did not last that long but it was made of pretty delicate flowers. (Those Gerber daisies are so hard to keep fresh!) It gave me a week of beauty. Both experiences were great.

  • Cheryl
    Cheryl
    3/1/2012 1:26 AM

    I made an order with KaBloom for Valentine's Day, to be delivered on the Saturday preceding. The flowers were delivered early, which threw everything off to begin with, and they were the wrong ones! I had ordered, not through Daily Grommet, but directly at your website, the Roman Royalty bouquet (which now I can't find on your website); what was delivered was a bouquet of roses and lilies. I called customer service as soon as I found out about the error and was told that the right flowers would be delivered within two weeks. It's more than two weeks later, and my boyfriend reports that he has yet to receive the replacement flowers. I will call customer service again tomorrow, but I have to say that I took a chance on a new company and am sorely disappointed.

  • Cheryl
    Cheryl
    3/1/2012 1:49 PM

    Update:

    I talked with customer service today. They are very friendly and anxious to fix the problem. The replacement bouquet was supposed to be sent out on 2/24, and there is a tracking number, but no one seems to know what happened. So now, the replacement bouquet should be going out in a few days. It would have gone tomorrow, but the delay this time was at my request. I hope to have a happy resolution to this.

  • Chew-Hoong
    Chew-Hoong – Grommet Team
    3/1/2012 6:42 PM

    @Cheryl: We're very sorry you had various challenging experiences with your order. Thank you for letting us know the Customer Service Team is eagerly helping you get the flowers you originally ordered.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.