Keeki Pure & Simple

Safe, Non-toxic Nailcare

Pure Polish, No Toxins

Scrumptious nail polish for kids is safe and toxin-free, with fun names that sound good enough to eat. Cotton Candy or Raspberry Sorbet, anyone?

The creators of Keeki Pure and Simple polishes, Katy Scheffler and Natalie Bauss, hired a chemist to help them make all-natural nail polish for kids when they couldn’t find any available. Their creation isn’t like other polishes. It’s hypoallergenic, gluten-free, biodegradable and
never tested on animals. You won’t find any paraben, toluene or formaldehyde, either. (Keeki's polish remover is nontoxic, too.)

Co-founder Natalie (above right) is a certified esthetician with more than 20 years experience in the cosmetics industry. She lives with her husband and two kids on an organic farm, where they grow fruits and vegetables and raise free-range chickens and alpacas. Katy, a mom of three daughters, is also committed to organics, in part because her family has a wide range of food allergies including lactose, gluten, wheat and yeast.

We heard about Keeki Pure and Simple from two different sources. First Matthew Gryczan at Maker Faire Detroit told Jules, then Daily Grommet reader Barbara Scott (left) wrote to tell us about the dynamic duo from Michigan.

Lots of kids love nail polish – and lots of parents worry about the toxic ingredients mixed into most polishes. With Keeki, you don’t have to worry. All you have to do is decide which yummy shade to let your munchkin try. Maybe it’s a Chocolate Covered Cherry kind of day?
Read More Read Less
No longer available

Grommet Launch Conversation

  • Katy

    Hello!! I am Katy, co-founder of Keeki Pure and Simple. Natalie and I are so excited to introduce our amazing products to you today. Between our 5 kids, 4 dogs, 21 alpacas, 18 cats, and our loving husbands, we have created this line that we love and know you will too! We stand by our products…we have chosen only ingredients that are safe for our kids and yours too!! (shhhh…you don't have to be a kid to love these products!)

  • Julia
    10/25/2010 4:10 PM

    This looks interesting because I hate normal nail polish! It freaks me out because of all the chemicals. The colors shown in the pictures here look like mostly "kid" colors. Are there adult-friendly colors? And is there a list of ingredients somewhere? (I don't see them listed out in the details section.) Thanks!

  • Katy
    Katy – Special Guest
    10/25/2010 4:31 PM

    @Julia: The ingredients in the polish include the following: Water, acrylate copolymer and thickening agents, glycol ethers May contain mica (CI 77019, red (CI 15850, blue (CI77007), white (CI 77891), green (CI 77289) or black (CI 77499) pigments. Adults really do love the polish. The colors that are most prefered by adults include: Cherry Pie, Chocolate Covered Cherry, Pink and Blue Frosting (both very light with the effects of a touch of silver).

  • Cheryl Friedenberg
    Cheryl Friedenberg
    10/25/2010 6:52 PM


    I'm allergic to most nail polish and even most of the hypoallergenic kind. I'd love to try your formula. If I have a reaction, what's the return policy?

  • Katy
    Katy – Special Guest
    10/25/2010 10:07 PM

    @Cheryl Friedenberg: I actually have extremely sensitive skin and nails. This formula works for me...I had not worn nail polish for years and am pleased to be able to do so now.

  • Diane Eliasen
    Diane Eliasen
    10/25/2010 7:24 PM

    I am also allergic to nail polish. I assume because of formaldahyde. What is your return policy?

  • Katy
    Katy – Special Guest
    10/25/2010 10:18 PM

    @Diane Eliasen: As I mentioned to Cheryl, I am also "allergic" to typical nail polish. While I am not sure which ingredient or chemical in typical polish I am allergic to, the water-based formula works. It is typically the harsh chemicals in nail polish that causes the allergic reaction.

  • Katherine
    Katherine – Grommet Team
    10/25/2010 7:35 PM

    Cheryl and Diane - Daily Grommet has a 30-day return policy. I hope these work for you!

  • Amy
    10/25/2010 9:12 PM

    How long does the polish last?

  • Katy
    Katy – Special Guest
    10/25/2010 9:59 PM

    @Amy: Keeki™ Nail Polish is a water-based formula as opposed to the oil-base that typically formulates nail polish. In order to get the best results with our polish, we recommend that adults follow these simple instructions.

    1. Remove any existing nail polish and buff nails smoothing out the nail bed and removing any ridges in the nail.

    2. Gently remove any oil or dirt on the nail bed by rubbing the nails with Keeki™ Nail Polish Remover

    3. Apply Keeki™ Base Coat, wait a few seconds, then apply 2 thin coats of Keeki™ Nail Polish.

    4. Apply Keeki™ Top Coat and blow dry for 1 minute

    Keeping in mind that this is a water-based nail product we recommend waiting three minutes between applying coats and we encourage painting fingers and toes before bed, allowing polish to dry and adhere overnight. Continued use of Keeki™ Pure and Simple nail polish in conjunction with our specially formulated remover will improve the health of the nail and promote long lasting polish adhesion.

    We are confident that you will be pleased with the results by following the recommended instructions.

    Of course, for kids, taking the above steps may not be an option as they are often in a hurry : )....2 quick coats followed by blowing with a hair dryer for 30-60 seconds will give coverage that will last....

  • Katy
    Katy – Special Guest
    10/25/2010 10:56 PM

    @Amy: The Keeki Nail Polish is lasting 1-2 weeks if applied according to our application instructions. It really varies per individual and their lifestyle. It has lasted well over 2 weeks for many of our customers. If you have your hands in dish water etc. the duration may not be as long due to the water-based formula.

  • Theresa
    10/26/2010 2:16 AM

    Great job Organic nail polish the problem is the colors all my friends say the same thing. I'm sure you use to get your nails done all of the colors are nice for small or younger girls. Us woman are looking for colors like dots geranium strawberry sobert (Essie's) which I'm sure you know that every nail salon in New York uses in all there salons colors if you can make some of these colors you would have a broader buying base of older woman. As, you know have there nails done everyweek including myself hope this helps. If you ever have a color line like these I will sure be one of your first buyer's Theresa

  • Katy
    Katy – Special Guest
    10/26/2010 10:01 AM

    @Theresa: We really appreciate your comments. Our collection of Keeki Nail Polish was designed for kids. The response from parents has been so positive...adults do end up using the polish themselves! You are not the only one requesting a more mature color line. We are working on a collection that will appeal more to adults. THANK YOU!

  • phyllis rosenberg
    phyllis rosenberg
    10/27/2010 12:13 AM

    where is this product manufactured

  • Katherine
    Katherine – Grommet Team
    10/27/2010 1:22 PM

    @phyllis rosenberg: They are made in the USA.

  • Vicki
    1/26/2011 4:11 PM

    Too bad this polish has to be so expensive for one bottle of polish! WOW It seems like anything that is "tagged" healthy or organic naturally gets a higher price tag! It is that way in the grocery store, too. Eat fresh and pay high! Too bad but I can't afford to get these.

  • Katherine
    Katherine – Grommet Team
    1/26/2011 4:55 PM

    @Vicki: We are all waiting for the day that healthy, non-toxic products become the norm, are therefore mass-produced, and therefore have lower price tags. Until then, those who believe in healthier products need to support the innovators like Keeki voting with our dollars to support what we want to see exist in the world.

  •  Arwen Rasmussen
    Arwen Rasmussen
    9/28/2012 3:19 PM

    I am the editor of a natural, organic, sustainable magazine in WI and wondered if you ever send out samples for use and review in publications? I am always looking for natural, non toxic and organic finds to highlight in my magazine.

    Would you be interested in sending samples of your nail polish for our kids issue? We'll use it, review it and make links from our site to yours or Daily Grommet.

    Let me know so we can plan the space we need for the upcoming issue. Thanks and have a great day!!

    Arwen Rasmussen, editor


  • Chew-Hoong
    Chew-Hoong – Grommet Team
    9/28/2012 7:47 PM

    @ Arwen Rasmussen: Thank you for your wonderful offer. I believe Tori Tait, our Community Manager, is in touch with you.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

  • As featured in:

  • Today Show
  • Real Simple
  • The New York Times
  • Fortune
  • Inc Magazine