Check Your Selfie

The Keep A Breast Foundation uses multiple digital and artistic approaches to educate and support a younger audience—who often aren’t specifically targeted by breast cancer charities. This charity meets millennials and Gen Z on their own turf, at music festivals and art events worldwide. Interactive displays, educational materials, and an approachable style help them engage women and men, and they learn more about their bodies and how to take care of them. Every October, their #CheckYourSelfie campaign encourages people to take a selfie with three fingers to their breast, symbolizing their commitment to self-check. And to give step-by-step instructions on the self-check and make it a routine, there’s a companion Check Your Selfie app. And to help people make smarter choices in their daily lives, the charity’s Non Toxic Revolution offers extensive info on risks (from fast food to household chemicals) that have been connected to breast cancer. Their artistic approach is grounded in their Treasured Chest program, which gives women diagnosed with breast cancer the opportunity to confront the physical and emotional trauma of their diagnosis with a cast of their torso. These plaster forms are turned into expressive works of art and make their way into homes, galleries, and private collections starting conversations, building awareness, and empowering women worldwide.

Keep A Breast Foundation

Empowering & Educating to Prevent Breast Cancer

Check Your Selfie

The Keep A Breast Foundation uses multiple digital and artistic approaches to educate and support a younger audience—who often aren’t specifically targeted by breast cancer charities. This charity meets millennials and Gen Z on their own turf, at music festivals and art events worldwide. Interactive displays, educational materials, and an approachable style help them engage women and men, and they learn more about their bodies and how to take care of them. Every October, their #CheckYourSelfie campaign encourages people to take a selfie with three fingers to their breast, symbolizing their commitment to self-check. And to give step-by-step instructions on the self-check and make it a routine, there’s a companion Check Your Selfie app. And to help people make smarter choices in their daily lives, the charity’s Non Toxic Revolution offers extensive info on risks (from fast food to household chemicals) that have been connected to breast cancer. Their artistic approach is grounded in their Treasured Chest program, which gives women diagnosed with breast cancer the opportunity to confront the physical and emotional trauma of their diagnosis with a cast of their torso. These plaster forms are turned into expressive works of art and make their way into homes, galleries, and private collections starting conversations, building awareness, and empowering women worldwide.
Philanthropy

Grommet Launch Conversation

Grommet Launch Conversation

  • Shaney Jo
    Shaney Jo

    Hi everyone, I'm Shaney jo Darden, founder of the Keep A Breast Foundation. I'm thrilled to be able to share our organization with you.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    From the beginning, Keep A Breast has operated with an arts-oriented approach. What about that approach do you think has resonated so much with people?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:12 AM

    Art has been and always will be the core of Keep A Breast. I think people resonated with the Keep A Breast painted breast casts not only because they are beautiful art pieces, but also because each piece is so unique and deeply personal.

    Each breast cast I create tells a story that has so many layers. Ultimately, I feel like it makes people feel something powerful and that empowerment makes them act. This is exactly the intention of the art behind KAB. Art can communicate complex feelings and emotions that I never could. Art can change lives, make people think, and make people act. And for KAB, it inspires people to be their own own health advocates.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    A large piece of the work you do is traveling to music festivals and events to educate young people about early detection and prevention. How were you able take a topic like breast cancer and make it both educational and engaging?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:12 AM

    By collaborating with popular alternative rock bands and maintaining a presence at festivals like Warped Tour and SXSW, we are able to reach teens directly through an experience that is memorable and authentic. This direct interaction allows us to educate our audience on detection and prevention in ways that have so much more impact than simply posting our message on social media. We hear their stories, concerns, and perspectives, giving us the tools to better serve our mission and provide them with everything they need to lower their risk of breast cancer.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    What do you hope people take away from their interaction with Keep A Breast?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:14 AM

    I hope they realize that they can do something. They can download our app and share it with their friends and family. They can check their labels and avoid cancer causing ingredients. They can advocate to change policies that affect their health and well-being. They can be the change. They can make a difference.

    We have a really cool app that is free for iPhone and Android users called “Check Yourself!”. This is the main takeaway we want young people to walk away with, feeling more empowered and educated about breast cancer risk and prevention. It shows you how to do your monthly self-check, and has an automatic reminder option that will send you a push notification once a month, reminding you to check yourself! We want them to know that there’s no such thing as being “too young” for breast cancer, not to frighten them, but to start a positive and informed relationship with their bodies at an early age. The more you know what’s “normal” for you, the easier it is to detect when something is wrong and address it early. Early detection is key, and checking yourself monthly can save your life.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    This month you’re encouraging people to participate in the #CheckYourSelfie campaign to raise awareness of self-check breast exams. In addition to that campaign, what are ways people can get involved with Keep a Breast?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:21 AM

    Teens are on their phones constantly, texting, Instagramming, gaming etc., and they post over 1 million selfies a day. Keep A Breast always goes to the places where our audience is, whether that’s the Vans Warped Tour, a skate contest, or a surf competition. This October, we are meeting them right in the palm of their own hand. We love selfies here at KAB; we are all about self-love and self-expression. We’re asking people to let people know you’ve downloaded the app and that you’re committed to being your own health advocate by posting a #CHECKYOURSELFIE! All you need to do is post a picture of yourself, placing three fingers to your breast, symbolizing your monthly commitment to self-check. Knowledge is power. Know your selfie.

    We also have a campaign in October called Fit 4 Prevention. Fit 4 Prevention is an international movement to raise awareness about breast cancer prevention through fitness and wellness. Our goal is to inspire people to reduce their risk of cancers by adopting a healthier, more active lifestyle, in a way that sparks their inner champion. We are working with studios, gyms, boutiques, and individuals to raise funds and increase awareness through the month of October. You can attend a class near you or even host one!

    Other ways you can get involved or support our work is to donate to our programs to help young people lower their risk or sponsor a survivor Treasured Chest Kit, shop the awesome brands that support KAB this October in our gift guide (link to gift guide), rock our i love boobies! merch, put on our your own DIY fundraiser to support KAB, or even volunteer at our Los Angeles headquarters for other events.

    We couldn’t do what we do without all the awesome volunteers, supporters, donors, ambassadors, brands, and partners that help us in little and big ways every day. Anything you can do to empower yourself and others to be their own health advocates is a step in the right direction.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

Keep A Breast Foundation

Empowering & Educating to Prevent Breast Cancer

Check Your Selfie

The Keep A Breast Foundation uses multiple digital and artistic approaches to educate and support a younger audience—who often aren’t specifically targeted by breast cancer charities.

This charity meets millennials and Gen Z on their own turf, at music festivals and art events worldwide. Interactive displays, educational
materials, and an approachable style help them engage women and men, and they learn more about their bodies and how to take care of them.

Every October, their #CheckYourSelfie campaign encourages people to take a selfie with three fingers to their breast, symbolizing their commitment to self-check. And to give step-by-step instructions on the self-check and make it a routine, there’s a companion Check Your Selfie app.

And to help people make smarter choices in their daily lives, the charity’s Non Toxic Revolution offers extensive info on risks (from fast food to household chemicals) that have been connected to breast cancer.

Their artistic approach is grounded in their Treasured Chest program, which gives women diagnosed with breast cancer the opportunity to confront the physical and emotional trauma of their diagnosis with a cast of their torso. These plaster forms are turned into expressive works of art and make their way into homes, galleries, and private collections starting conversations, building awareness, and empowering women worldwide.
Read More Read Less
Empowering & Educating to Prevent Breast Cancer

Grommet Launch Conversation

  • Shaney Jo
    Shaney Jo

    Hi everyone, I'm Shaney jo Darden, founder of the Keep A Breast Foundation. I'm thrilled to be able to share our organization with you.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    From the beginning, Keep A Breast has operated with an arts-oriented approach. What about that approach do you think has resonated so much with people?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:12 AM

    Art has been and always will be the core of Keep A Breast. I think people resonated with the Keep A Breast painted breast casts not only because they are beautiful art pieces, but also because each piece is so unique and deeply personal.

    Each breast cast I create tells a story that has so many layers. Ultimately, I feel like it makes people feel something powerful and that empowerment makes them act. This is exactly the intention of the art behind KAB. Art can communicate complex feelings and emotions that I never could. Art can change lives, make people think, and make people act. And for KAB, it inspires people to be their own own health advocates.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    A large piece of the work you do is traveling to music festivals and events to educate young people about early detection and prevention. How were you able take a topic like breast cancer and make it both educational and engaging?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:12 AM

    By collaborating with popular alternative rock bands and maintaining a presence at festivals like Warped Tour and SXSW, we are able to reach teens directly through an experience that is memorable and authentic. This direct interaction allows us to educate our audience on detection and prevention in ways that have so much more impact than simply posting our message on social media. We hear their stories, concerns, and perspectives, giving us the tools to better serve our mission and provide them with everything they need to lower their risk of breast cancer.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    What do you hope people take away from their interaction with Keep A Breast?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:14 AM

    I hope they realize that they can do something. They can download our app and share it with their friends and family. They can check their labels and avoid cancer causing ingredients. They can advocate to change policies that affect their health and well-being. They can be the change. They can make a difference.

    We have a really cool app that is free for iPhone and Android users called “Check Yourself!”. This is the main takeaway we want young people to walk away with, feeling more empowered and educated about breast cancer risk and prevention. It shows you how to do your monthly self-check, and has an automatic reminder option that will send you a push notification once a month, reminding you to check yourself! We want them to know that there’s no such thing as being “too young” for breast cancer, not to frighten them, but to start a positive and informed relationship with their bodies at an early age. The more you know what’s “normal” for you, the easier it is to detect when something is wrong and address it early. Early detection is key, and checking yourself monthly can save your life.

  • Mike
    Mike – Grommet Team
    10/4/2017 11:10 AM

    This month you’re encouraging people to participate in the #CheckYourSelfie campaign to raise awareness of self-check breast exams. In addition to that campaign, what are ways people can get involved with Keep a Breast?

  • Shaney Jo
    Shaney Jo – Special Guest
    10/4/2017 11:21 AM

    Teens are on their phones constantly, texting, Instagramming, gaming etc., and they post over 1 million selfies a day. Keep A Breast always goes to the places where our audience is, whether that’s the Vans Warped Tour, a skate contest, or a surf competition. This October, we are meeting them right in the palm of their own hand. We love selfies here at KAB; we are all about self-love and self-expression. We’re asking people to let people know you’ve downloaded the app and that you’re committed to being your own health advocate by posting a #CHECKYOURSELFIE! All you need to do is post a picture of yourself, placing three fingers to your breast, symbolizing your monthly commitment to self-check. Knowledge is power. Know your selfie.

    We also have a campaign in October called Fit 4 Prevention. Fit 4 Prevention is an international movement to raise awareness about breast cancer prevention through fitness and wellness. Our goal is to inspire people to reduce their risk of cancers by adopting a healthier, more active lifestyle, in a way that sparks their inner champion. We are working with studios, gyms, boutiques, and individuals to raise funds and increase awareness through the month of October. You can attend a class near you or even host one!

    Other ways you can get involved or support our work is to donate to our programs to help young people lower their risk or sponsor a survivor Treasured Chest Kit, shop the awesome brands that support KAB this October in our gift guide (link to gift guide), rock our i love boobies! merch, put on our your own DIY fundraiser to support KAB, or even volunteer at our Los Angeles headquarters for other events.

    We couldn’t do what we do without all the awesome volunteers, supporters, donors, ambassadors, brands, and partners that help us in little and big ways every day. Anything you can do to empower yourself and others to be their own health advocates is a step in the right direction.

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.