Hydaway

Pocket-Sized Water Bottle

Refreshing Design

Buying bottled water is bad for the environment and your wallet, but it’s convenient because you don’t have to carry around a bulky, empty bottle when you’re done. Hydaway is a reusable, collapsible water bottle with the same convenience. Fold it up when you’re not using it. It’s compact enough to forget about.

Founder Niki
Singlaub wanted a water bottle that he could put in his back pocket, but couldn’t find one. With over 20 years in product design and development, he made his own.

Made of flexible, durable silicone that won’t interfere with water’s taste, Hydaway collapses like an accordion to just over an inch high. Put it in your purse or jacket pocket or clip it to a backpack with the carry handle. It’s leak-proof, dishwasher safe, and the narrow base lets it fit in most cup holders.

Drink from the nozzle or unscrew the top and use it like a cup. Hydaway is great for kids and travelers, but it’s convenient anywhere—at work, the beach, or even mountain climbing.

Stay hydrated without having to lug an unwieldy, empty bottle.
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Grommet Launch Conversation

  • Niki
    Niki

    Hello, everyone! I'm proud to introduce the Hydaway bottle to The Grommet. I'd be happy to answer any questions you have.

  • Mike
    Mike – Grommet Team
    3/9/2016 4:51 PM

    This is one of the most versatile water bottles I have ever seen. Is this look what you had in mind at the outset? If not, what were some early prototypes you went through?

  • Niki
    Niki – Special Guest
    3/9/2016 4:56 PM

    HYDAWAY bottles sure have a unique look, don’t they? From the beginning, my design intent was ‘form follows function.’ The bottle has to work like other quality, reusable bottles (easy to use, leakproof, BPA-free, stable stance, fits in a cup holder, dishwasher safe, wide mouth to fit ice or scrub brush, etc.)

    At the same time, we were constrained by the collapsible-hinged geometry to allow the bottle to fold in on itself consistently. So we played with an hourglass shape, a zig-zag shape, and then found that the current trapezoidal shape was the one more people found appealing and actually worked better than the others.

  • Mike
    Mike – Grommet Team
    3/9/2016 4:56 PM

    Was developing a business around it an ‘aha’ moment or more of a gradual process?

  • Niki
    Niki – Special Guest
    3/9/2016 4:57 PM

    I was on a plane during a business trip when I first had the vision of this bottle in my head. I had been struggling for years to avoid buying bottled water, but most reusable bottles were way too big and bulky for my carry-on, and collapsible bladders were too tippy and hard to clean.

    When I got off the plane, my first reaction was to go to purchase the bottle I was envisioning. But I couldn’t find anything like it on The Grommet, Amazon, or even Google, and thought, I can’t be the only one looking for a more compact, easy to use travel bottle? Maybe I should work on this design and see if I can make it work.

    Two years later, the real business aha moment occurred when we funded our Kickstarter campaign on the very first day and ended up raising more money than 99% of all time Kickstarter campaigns. I knew this was a product that people understood, needed, and were eager to tell their friends about.

  • Mike
    Mike – Grommet Team
    3/9/2016 4:57 PM

    Why should people turn to this water bottle if they are adventurers or not?

  • Niki
    Niki – Special Guest
    3/9/2016 4:58 PM

    Convenience, plain and simple. HYDAWAY may not be the only water bottle you own, but for those times on the go when you need to hydrate and you want to resist buying expensive and wasteful bottled water or sugary sodas and sports drinks, your HYDAWAY bottle will be waiting for you. Leave one in your carry-on, purse, glove box, backpack, diaper bag - you name it. It takes up no space and weighs only 6 ounces.

    Every day is an adventure for most of us. In our fast-paced society, we rarely find the time to stop to eat healthy and hydrate - we settle for fast food and bottled drinks. HYDAWAY bottles provide everyone a convenient and easy to use way to drink more water and throw out less plastic!

  • Teri
    Teri
    3/10/2016 10:19 AM

    Can you get these with a logo on them???

    I may have some clients interested.

  • Niki
    Niki – Special Guest
    3/10/2016 10:22 AM

    @Teri - Good question, we've had a lot of interest from the promotional products industry. At this time, we are just launching to market and are not able to custom brand the bottles.

  • Coleen
    Coleen
    3/10/2016 10:31 AM

    Great idea! How many ounces does it hold?

  • Niki
    Niki – Special Guest
    3/10/2016 10:37 AM

    Thanks @Coleen! It holds 21 oz of water.

  • Jill
    Jill
    3/10/2016 10:40 AM

    What's the lid made of? How easy is it to clean the lid? Some spouts are narrow in diameter which make it difficult to apply a water bottle brush or sponge of soapy water to the inside the spout. Can you post a picture of the inside of the lid? I love the collapsible feature, design shape and silicone material of the bottle.

  • Niki
    Niki – Special Guest
    3/10/2016 10:49 AM

    @Jill - the lid is made of food grade, BPA-free plastic, similar to most beverage holder lids. The lids (as well as the bottles) are top-rack dishwasher safe and can also be cleaned with a scrub brush.

    You can fit a tube-style bottle brush into the lid spout. Here is a photo of the top and bottom of the lid with a coin for size reference. https://www.dropbox.com/s/c79q0zyy5uwmkc8/File%20Mar%2010%2C%207%2045%2048%20AM.jpeg?dl=0

  • Alex
    Alex – Grommet Team
    3/10/2016 11:34 AM

    @Jill- Oops! The link doesn't appear to be working. Heres a photo of the top and bottom of the lid:

  • Laurel
    Laurel
    3/10/2016 3:27 PM

    @Alex I understand the need to develop a bottle like this. But I'm concerned about bacteria build-up in the collapsed creases. Not only will they hold bacteria, but if you then put this in your pocket, your body heat will increase bacteria growth. Dishwasher use is great, but I think the brush and a lot of hot suds would be better. I have a variety of bottle brushes but wouldn't trust any of them to get into all of these creases.

  • Troy
    Troy
    3/10/2016 10:44 AM

    How many ounces of water does it hold? How leak proof is it? I like the concept. Currently have a bladder one which is awkward and yes hard to clean. But it holds enough and does not leak. This looks small.

  • Niki
    Niki – Special Guest
    3/10/2016 10:51 AM

    Great questions @Troy! Each bottle holds 21 oz (600ml) of water. It's completely watertight when closed correctly. In fact my 1st grader comes home everyday with his bottle half full, upside down in his backpack. Never had a leak. Non-stop product testing at our house!

  • Troy
    Troy
    3/10/2016 11:02 AM

    @Niki Thank you. Saw the above comment posted after I posted my question (should have hit refresh first). Going to give this a try.

  • Niki
    Niki – Special Guest
    3/10/2016 11:09 AM

    @Troy Sweet! Let us know how it compares to your other bladder bottle. I used to use one of those too, but knew there had to be a better way. :)

  • Yvonne
    Yvonne
    3/10/2016 11:06 AM

    I am a bicycle rider. Is there anyway this can hang on a bike? I know it will not fit in the bottle holder. If there is a way, I know 20000 bike riders crossing Iowa in July who will be interested. You could attend the EXPO in Glenwood, Iowa and sell them.

  • Niki
    Niki – Special Guest
    3/10/2016 11:14 AM

    @Yvonne Good question- this is a great product for bike riders and bike commuters.

    You're correct, it won't fit in a traditional bike bottle cage, but there are other types of bottle and cup holders made for handlebars that will work. For instance, this one: http://www.origin8.bike/product-description/?prod_model_uid=1905

    You could be the leader of the pack in Iowa this summer with your HYDAWAY!!

  • Andrew
    Andrew
    3/10/2016 11:09 AM

    What is the diameter of the bottom (the very bottom) and what is the diameter of the thickest part in the middle?

  • Niki
    Niki – Special Guest
    3/10/2016 11:18 AM

    @Andrew The very bottom of the expanded bottle is 2.6" (67mm) (about the same diameter as a Coke can.) The middle (widest) diameter is 4.1" (105mm).

  • Shendl
    Shendl
    3/10/2016 11:09 AM

    Is this product 100% food-grade silicone and has lead testing been done given the bright colors?

  • Niki
    Niki – Special Guest
    3/10/2016 11:20 AM

    @Shendl GREAT question! Yes and yes. It is 100% FDA-compliant (food-grade) silicone and third-party certified to be BPA and lead-free.

  • Marla
    Marla
    3/10/2016 11:12 AM

    Hello. I have a question regarding condensation/sweating. Is there any protection for condensation? Is this material able to help maintain the temperature of the water for an extended amount of time? I am sure the cup is strong enough, but how is it re-enforced so it does not collapse when it is being used? Does the cup weaken over time?

    Thank you.

  • Niki
    Niki – Special Guest
    3/10/2016 11:38 AM

    @Marla The HYDAWAY bottles protect the temperature of your water the same as single wall plastic bottles from Nalgene, Camelback, etc. There can be condensation when ice is in the water and the outside air is very humid. So it's rare and not an issue we have heard from any of our customers.

    The HYDAWAY was designed to perform like a traditional bottle when expanded, but then disappear when not in use. When filled with water, the bottle becomes much more rigid. If the straw is closed, no water will come out. When the straw is open, the HYDAWAY performs much like a bike bottle, where you can squeeze the water into your mouth.

    Here is a great video that shows this: https://vimeo.com/105523732

  • Alex
    Alex – Grommet Team
    3/10/2016 11:50 AM

  • Susan
    Susan
    3/10/2016 1:32 PM

    @Alex the end of the video showed a child with what appeared to be a solid bottom bottle. Is that an additional variation or the same bottle?

  • Niki
    Niki – Special Guest
    3/10/2016 3:43 PM

    @Susan That is the Small size of HYDAWAY (12 oz) that you saw at the end of the video. At the moment, The Grommet is only carrying the Large (21 oz) size. You should ask them to bring on both sizes!

  • Martha
    Martha
    3/10/2016 11:14 AM

    Hi Niki, great concept and design! My question involves temperature. I like really cold water and fill my water bottle with ice every morning and then cold water, so it stays cold for hours. How long will your bottle keep the water cold, both with and without ice? Thanks Niki!

  • Niki
    Niki – Special Guest
    3/10/2016 11:40 AM

    Thanks @Martha! As mentioned above to Marla, the HYDAWAY bottles insulate just like other single wall bottles. In addition, you can freeze the HYDAWAY (with the lid off to protect from ice expansion) and then let the ice melt throughout the day. A good choice in the summer!

  • Martha
    Martha
    3/10/2016 11:26 AM

    Where are these manufactured? (Origin both of the finished product and the material used for it?)

  • Niki
    Niki – Special Guest
    3/10/2016 11:42 AM

    @Martha We are producing our bottles with a trusted manufacturing partner in south China who specializes in silicone products for the kitchen and housewares industry.

    The raw materials come from global suppliers of silicone and plastic. All materials are FDA-compliant and have received 3rd-party certification of our claims.

  • Isabelle
    Isabelle
    3/10/2016 11:32 AM

    Sounds like a great idea but I would like to know, when filled with ice water, does it sweat and how long will ice water stay cold.

  • Niki
    Niki – Special Guest
    3/10/2016 11:43 AM

    @Isabelle The HYDAWAY bottles protect the temperature of your water the same as single wall plastic bottles from Nalgene, Camelback, etc. There can be condensation when ice is in the water and the outside air is very humid. So it's rare and not an issue we have heard from any of our customers.

  • Suzanne
    Suzanne
    3/10/2016 11:32 AM

    Hi, How many inches from the bottom of the cup to where it widens? It looks like it could be top-heavy and not stay in a cup holder due to the widening of the cup being too close to the bottom. Also, there's been a lot of press about other things that are in BPA-free cups and bottles that aren't any better for us. Do you know if your product is trading one thing that's bad for us for another?

  • Niki
    Niki – Special Guest
    3/10/2016 11:51 AM

    @Suzanne The distance from the bottom of the bottle to the widest point is 2.25" (57mm). It does fit in most cup holders that we have tested (in vehicles, strollers, etc). The diameter of the base is similar to a Coke can, so it even works in import cars (this question has come up before, so we tested it!)

    Regarding BPA and other chemicals, let me reassure you that as a product designer and parent, I know what to look out for. A majority of the HYDAWAY bottle is food grade silicone (the same stuff used in cookware and baby products) which is a pure element on the periodic table. The plastic used to create the bottle's "frame" is also food-grade and third-party certified.

    When you read about other chemicals similar to BPA, most of the time the discussion is around a replacement for two key materials used in traditional beverage container design (polycarbonate - clear plastic and aluminum - epoxy lining). In the past both of these materials have contained BPA, and now bottle companies are looking for alternatives. We don't use either of these materials in the HYDAWAY bottles.

    A lot to consider I know, I hope this helps.

  • Andy
    Andy
    3/10/2016 11:37 AM

    What about carbonated drinks? Will the CO2 pressure make them more prone to leakage?

  • Niki
    Niki – Special Guest
    3/10/2016 11:52 AM

    @Andy We have tested the HYDAWAY with carbonated beverages like soda and it works well, however be careful opening the straw if the soda has been shaken and there is pressure built up. It can squirt out of the straw if the bottle is very full, similar to when you open a can of soda that has been shaken. By filling the HYDAWAY to only 2/3 full, you will minimize these effects.

  • Melitta
    Melitta
    3/10/2016 12:02 PM

    @Niki

    I'm a sparkling water drinker who fills my Hydaway with lemon/lime flavoured waters. Never a leak, stays cool, refreshing and carbonated. Love it.

  • Cassandra
    Cassandra
    3/10/2016 11:50 AM

    Hello Niki, I was wondering if you plan on making a larger bottle?

  • Niki
    Niki – Special Guest
    3/10/2016 11:54 AM

    Good question, @Cassandra. We plan to make more sizes and add more features in the coming years. From our design research, 20-23 oz is the most common reusable water bottle size purchased. As well as the most common bottled water size. HYDAWAY is designed to replace bottled water, because it is just as convenient.

  • Cassi
    Cassi
    3/10/2016 12:07 PM

    I have 2 small kids and we travel a lot cars/planes etc... Do these bottles fit in traditional car cup holders? How easy is it for kids to collapse and use? Is it practical for them to use at school, i.e., easy for them to open/close/refill/collapse on their own?

  • Alex
    Alex – Grommet Team
    3/10/2016 12:17 PM

    @Cassi Alex here filling in for Mike while he's away. Hydaway fits in most cup holders including vehicles, strollers, etc. For reference, the diameter of the base is similar to a Coke can.

    We found Hydaway very easy to open and close and super easy to clean! You have the option of using it without a lid or for the little ones, it does have a straw that extends out for sipping. Great questions everyone!

  • Gail
    Gail
    3/10/2016 4:03 PM

    Hi Cassi - As a current owner of both the large and small bottle and a grandmother of 5 little munchkins, I guarantee they are able to open, close, and fill the bottles on their own. The small, flat bottomed bottles are going to be perfect for the lake this summer (with kids and dogs running up and down the dock) and come in so many wonderful colors that each will have their own bottle. That said, even our 3 year old granddaughter is a champ with the bigger bottles.

  • Nancy
    Nancy
    3/10/2016 12:40 PM

    I love the the concept and look of the hydaway water bottle. My question is, did you try to find a company in the U.S.A. to manufacture it? Thanks and good luck with your products

  • Niki
    Niki – Special Guest
    3/10/2016 12:47 PM

    Thanks @Nancy! Yes, I definitely did. As a product designer, I've worked with factories both here and abroad. I've learned that some products are more feasible than others. It was the sub-$20 price point that made it impossible to manufacture cost-effectively in the US.

  • Martha
    Martha
    3/10/2016 1:03 PM

    @Niki I understand the need for value and the reality that American consumers aren't willing to pay for American manufactured products (which is why so many US manufacturers have moved factories overseas). But I will not buy a product to be used with food or drink that is manufactured in China. I'm sorry -- this product is a great idea and I'd buy it in a heartbeat, and for a higher price, if it were American-made. But I will pass on yet another Chinese product.

  • Niki
    Niki – Special Guest
    3/10/2016 1:17 PM

    Good for you, @Martha! I respect your values to take a stand on your purchases.

  • Michael
    Michael
    3/10/2016 1:49 PM

    Just want to ask: what will the silicone do to your health? i.e., will anything leach into the water?

  • Alex
    Alex – Grommet Team
    3/10/2016 2:05 PM

    @Michael Great question!

    A majority of the Hydaway bottle is food grade silicone (the same stuff used in cookware and baby products.) The plastic used to create the bottle's "frame" is also food-grade and third-party certified. In addition, it's also taste and odor free!

    For those reason, there is no risk of anything leaching into the water provided that it is cleaned regularly. (Which is also super easy as well!)

    Cheers.

  • Wilma
    Wilma
    3/10/2016 1:54 PM

    I am an avid bicyclist. I like to freeze have a bottle of water and fill the rest with tap so it remains cool especially in the warm weather. Can the bottle be frozen?

  • Niki
    Niki – Special Guest
    3/10/2016 2:09 PM

    @Wilma Yes! Just make sure you leave the lid off while in the freezer so that the ice has room to expand.

  • Alex
    Alex – Grommet Team
    3/10/2016 2:11 PM

    @Wilma Absolutely! You can freeze Hydaway however, Niki recommends that you do so with the lid removed to protect from the ice expanding. You can then let the ice melt throughout your ride.

  • Alex
    Alex – Grommet Team
    3/10/2016 2:13 PM

    @Niki ahh you beat me to it. Well done indeed Sir.

  • Janeal
    Janeal
    3/10/2016 1:56 PM

    I was in the Kickstarter for this water bottle, I have 2 of them. LOVE THEM. they are great for the backpack. I keep mine in with my stuff for going gaming and/or camping.

  • Niki
    Niki – Special Guest
    3/10/2016 2:11 PM

    @Janeal Thank you for being one of our Kickstarter backers! You made this all happen! And I'm especially glad you like your bottles. :) What colors did you end up choosing?

  • liz
    liz
    3/10/2016 2:17 PM

    Great idea! What volume does it hold?

  • Alex
    Alex – Grommet Team
    3/10/2016 2:19 PM

    @liz Each bottle holds 21 oz (600ml) of water

  • lizette
    lizette
    3/10/2016 2:27 PM

    Will these fit in cup holders in my car?

  • Niki
    Niki – Special Guest
    3/10/2016 2:42 PM

    @lizette Yes the bottom of the bottle tapers down which allows the bottles to fit in most car cup holders.

  • mike
    mike
    3/10/2016 2:53 PM

    Congrats on being a Global Innovation Awards finalist at the Home & Housewares Convention (saw it on your website). Your product is perfect for that category-how do you view that market using the Hideaway? As a Kickstarter backer, we loved giving these to our 2 grandkids for their school lunches and to and from karate and soccer. BTW the price point fits in the budget for our household.

  • Niki
    Niki – Special Guest
    3/10/2016 3:06 PM

    @mike Thanks for backing our campaign! Being a new company, we aren't sure where our customers will come from. From these trade shows, we've found that not only outdoor & fitness stores, but gift shops, travel stores, and kids toy & clothing stores are very interested in HYDAWAY for their customers too. Like you said, you can pack it away in lunch boxes, diaper bags, purses, glove boxes, you name it. No reason to settle for wasteful and expensive disposable bottled water, again!

  • Gail
    Gail
    3/10/2016 3:43 PM

    I was fortunate to get in on the Kickstarter orders and have been using and loving my bottle on a daily basis. I am not one to hand wash dishes if at all possible and want to reassure everyone that it is everything that I had hoped it would be and washes perfectly in the top level of the dishwasher. When traveling recently, I noticed that the airports are now providing water refill stations which makes this bottle even more perfect for plane travel. I do have some questions (both from me and from friends/family who want to order): Can you add ice to the bottles to keep water cold for a longer period? Can you add flavor items to the bottle (i.e. cucumbers, lemons, etc.)? Can the bottle be used for items other than water, such as ice tea? Also, thank you for developing a case for the bottle for all of us whose backpacks and purses aren't as tidy as should be.

  • Niki
    Niki – Special Guest
    3/10/2016 4:04 PM

    @Gail Thank you for being a Kickstarter backer! Yes, you can add ice to the bottles, no problem, as well as fruit or even drink mixes. Ice Tea works well too. I recommend washing your bottle more frequently when filling it with liquid other than water to make sure it stays clean. Luckily, it's top-rack dishwasher safe!

  • David
    David
    3/10/2016 3:45 PM

    This is a very well designed, practical, environmentally friendly water bottle. I realize there is not much history associated with it but do you have an estimate on the life of the Hydaway!

  • Niki
    Niki – Special Guest
    3/10/2016 4:08 PM

    @David Great question! The food-grade silicone is not only safe for storing water, it also provides amazing durability as the bottle is collapsed and expanded over and over again.

    We are just now setting up an experiment with a local test center and we should have hard data soon. They are estimating 250,000 cycles as they had done a fatigue test on another product with similar materials. Hope this helps!

  • David
    David
    3/10/2016 4:34 PM

    @Niki Makes me sad I'm so old. I'll never be able to get 250k cycles on my water bottle. I guess this means it will last me a lifetime! Great bottle!!!

  • Marie
    Marie
    3/10/2016 3:46 PM

    Hi, does the bottle remain in the full position when it's half empty? What is it that's preventing the bottle from collapsting onto itself until I need for it to do so?

  • Niki
    Niki – Special Guest
    3/10/2016 4:12 PM

    @Marie Great question, I know it's hard to tell how the bottle works without touching and feeling it. While the bottle is 'soft-sided' and squeezable, it stands up on its own just like a rigid bottle. The walls are engineered with living hinge technology so that it folds in at the right spots to progressively nest in on itself as it's collapsed.

    Perhaps the best way for you to visualize this is through our instructional video. Alex was able to embed this video into the launch conversation earlier today. Just scroll back up the page to 11:50 AM. Or copy this link into your browser.

    https://vimeo.com/105523732

  • Beth
    Beth
    3/10/2016 4:48 PM

    Hi Niki - what a great idea! I've read through all the comments and am surprised no one has asked this important question yet......can I fill a Hydaway with wine? :)

  • Alex
    Alex – Grommet Team
    3/10/2016 4:58 PM

    @Beth Nice! I'll let Niki answer this question for you but I just had to say... I LOVE where your heads at! Thank you for asking.

  • Niki
    Niki – Special Guest
    3/10/2016 5:27 PM

    @Alex @Beth Yes indeed! Red or white work in a HYDAWAY. Perhaps even some bubbly to toast this huge day on The Grommet! :D

  • Niki
    Niki – Special Guest
    3/10/2016 5:58 PM

    Thank you all for your wonderful questions today. I hope I was able to help answer them. The Grommet has been so wonderful. What a fantastic launch day!

    ~Niki

  • Michelle
    Michelle
    3/10/2016 5:59 PM

    Can you put hot liquids in this bottle?

  • Niki
    Niki – Special Guest
    3/10/2016 6:13 PM

    @Michelle Several of our beta testers and customers have commented that they enjoyed using HYDAWAY for hot drinks. However, we do not recommend using the HYDAWAY bottles to hold very hot liquids. Since the product is designed to fold into a thin disk, the silicone walls are not thick enough in some areas to provide enough insulation for very hot liquids. Safety first!

  • Leslie
    Leslie
    3/10/2016 6:18 PM

    I purchased my Hydaway bottles back in May in support of the project and I LOVE them! The flexibility is so handy to be able to toss in my bag and take anywhere. At the gym I am asked constantly, "What kind of bottle is that?"

    Highly recommend!!

    Leslie

  • Alex
    Alex – Grommet Team
    3/10/2016 7:01 PM

    @Leslie Thank you so much for your kind words and positive feedback. Thats what we like to hear!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

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