Move over flip-flops

Every spring when the weather warms up, we look forward to pulling out our sandals. And, truth be told, it’s exciting to wear simple flip-flops again after a cold winter. But the traditional flip-flop isn’t the most inspiring footwear on the block. Now we’ve found the best of both worlds: a more versatile and stylish sandal that hails from Argentina. Olguitas’ open-toed flip-flop sandals look great and go effortlessly from dressy to urban to casual chic. Luciana Valente brought this style to her adopted home of Los Angeles from her native Buenos Aires. This mother of two has built a business that allows her to exercise her passion for design and to have a better work-life balance. Luciana’s vegan sandals -- made from a stretchy blend of cotton and Lycra with a foam sole -- will comfortably hug your ankles. They come in whole sizes, but if you’re between sizes, we suggest sizing up. With olguitas, you’re sure to stand out from the crowd.

olguitas

Argentinian Sandals

Move over flip-flops

Every spring when the weather warms up, we look forward to pulling out our sandals. And, truth be told, it’s exciting to wear simple flip-flops again after a cold winter. But the traditional flip-flop isn’t the most inspiring footwear on the block. Now we’ve found the best of both worlds: a more versatile and stylish sandal that hails from Argentina. Olguitas’ open-toed flip-flop sandals look great and go effortlessly from dressy to urban to casual chic. Luciana Valente brought this style to her adopted home of Los Angeles from her native Buenos Aires. This mother of two has built a business that allows her to exercise her passion for design and to have a better work-life balance. Luciana’s vegan sandals -- made from a stretchy blend of cotton and Lycra with a foam sole -- will comfortably hug your ankles. They come in whole sizes, but if you’re between sizes, we suggest sizing up. With olguitas, you’re sure to stand out from the crowd.

Grommet Launch Conversation

Grommet Launch Conversation

  • Rene
    Rene

    Buenos dias Daily Grommet. We are thrilled to be bringing fashion from the streets of Buenos Aires to the Daily Grommet venue today. Buenos Aires has always been progressive in its fashion and design tastes and olguitas represent what we love most about Buenos Aires fashion - chic, street-smart, comfortable, and always playful. If you are one who loves to be at the forefront of fashion you must own a pair of these Little Olgas for the summer. I am here to answer any questions you have.

  • Katherine
    Katherine – Grommet Team
    5/11/2011 12:08 PM

    One note about sizes. These come in whole sizes only and so if you are in between you should go up to the next larger size.

  • Yvette Gonzalez
    Yvette Gonzalez
    5/11/2011 12:13 PM

    My Olguitas are soo comfortable and cute! I love them!!

  • Rene
    Rene – Special Guest
    5/11/2011 12:20 PM

    @Yvette Gonzalez: We're so glad to hear that! Thank you! :)

  • Kelly
    Kelly
    5/11/2011 12:42 PM

    These are just so cute, but can you imagine the tan line you'll get? Yikes! These sandals are definitely for those days when you won't be spending a lot of time outdoors.

  • Judith Fleuette
    Judith Fleuette
    5/11/2011 12:44 PM

    Trying to stay fashionable with two active boys isn't always practical but Olguitas makes it possible. They look cool and stay on my feet even when I'm skateboarding with my kids! Can't live without my Olguitas!

  • Rene
    Rene – Special Guest
    5/11/2011 1:21 PM

    @Judith Fleuette: That's what I'm talking about, judy! Thank you so much for your comment! That's exactly the woman we had in mind when we decided to design olguitas™. Modern, active, momma on the go, who can't stop to pick up the flip-flop left behind! ;)

  • Victor K
    Victor K
    5/11/2011 7:18 PM

    @Rene Lopez: Congratulations Mr. and Mrs. Lopez for designing for the avant-garde woman. Great design, great price, and now all you need is some color for the teens to get a hold of them and...Ciao Bambino!

    Saludos Companeros...VictorK

  • Peggy
    Peggy
    5/11/2011 12:45 PM

    How cute and clever! But just wait 'til you take them off after a day in the sun and find a most unflattering "farmer's tan." Many years ago, athletic socklets that didn't go above the top of one's sneakers, so one could play tennis, softball and such and avoid getting a "farmer's tan" from ordinary athletic sox. How ironic!

  • Rene
    Rene – Special Guest
    5/11/2011 1:18 PM

    @Peggy : Hello Peggy! This is a very fair concern! Every time a customer asks me that question what I say is Please! Always wear sunscreen on your skin regardless of the footwear you choose for you. That's what I do every time I wear my olguitas™ but also when I wear a mini skirt or shorts with boots, for example.

  • Joe Brown
    Joe Brown
    5/11/2011 2:19 PM

    These are the stupidest things I have ever seen. Women really like these? Hmmmm.

  • Janet
    Janet
    5/11/2011 2:32 PM

    @Joe Brown: Not this woman! I think they are incredibly ugly and look ridiculous with a sundress.

  • Lauren
    Lauren
    5/11/2011 3:35 PM

    @Janet and Joe: I agree. They are surely not my style. This look is nothing new. These bootie/thongs are already prevalent in the US. These are as unappealing as crocks and the toeless/peeptoe boots and booties. It looks like a sock on a flip-flop with the toes and heel cut out. Of course, there will always be a segment of the female population that will flock to the odd, impractical, or downright ugly fashion trends that come out. Though I won't be a customer, the Lopez family will find their market. If I want to do sports, I'll wear athletic shoes, not flip-flops that won't protect my feet. PS Regarding tan lines...15-20 minutes of daily sun exposure is essential for Vitamin D production and good health. Do that, and then put on a safe, natural sunscreen if you feel the need.

  • george
    george
    5/11/2011 3:51 PM

    @Janet: I don't know if you are aware of this but this is a marketing website and these nice folks are trying to get some buzz about these ankle covering sandals and you're screwing the whole thing up.

    * post edited by admin.

  • Katherine
    Katherine – Grommet Team
    5/11/2011 4:04 PM

    @george: We don't mind at all if someone posts that he or she doesn't care for the product that we are showing. We know that not every product is for everyone and hope that on another day the product will be something that does appeal to you. We only ask that the banter remain civilized because we all know how quickly a message board can dissolve into a place where it is unpleasant to hang out. With that explanation you will notice that your latest post has been removed and your first edited.

  • Ruth
    Ruth
    5/11/2011 7:34 PM

    @Joe Brown: Apparently some women really like them. Let's see, in weather hot enough to want cooler toes, they keep ankles hot; they don't kick off easily like a flip-flop when I want to play on grass or in water; putting them back on is a much bigger production than flip-flops; they leave me with lovely brown/white lower legs; and they're really ugly. What's not to like?

  • Janet
    Janet
    5/13/2011 5:47 PM

    @Ruth: Not only that, they make me think of the men I see running around with sandals and crew socks on. I've always heard women complain about their men wearing socks with sandals because it looks so bad!

  • Katherine
    Katherine – Grommet Team
    5/11/2011 2:42 PM

    No lukewarm opinions today. You either love 'em or you don't! We appreciate everyone's opinions, just please make sure to keep the tone respectful.

  • Tori
    Tori – Grommet Team
    5/11/2011 2:52 PM

    Living in nice California weather, I have to say, I am known to wear flip flops all year round. These are such a nice alternative and a great way to dress them up a bit. Now, do I get black or brown? Decisions...

  • Judith Fleuette
    Judith Fleuette
    5/11/2011 3:42 PM

    Trying to stay fashionable with two active boys isn't always practical but Olguitas makes it possible. They look cool and stay on my feet even when I'm skateboarding with my kids! Can't live without my Olguitas!

  • Judith Fleuette
    Judith Fleuette
    5/11/2011 3:58 PM

    Yeah... Sorry, not trying to be redundant. Just refreshed the page and I guess my earlier comment was reposted! Since I'm on here, I'd like to say to Lauren that I agree one should wear proper athletic shoes when doing sports. However, I don't consider it doing sports when I'm casually skating alongside my kids. I don't wear Olguitas in the half-pipe! Being in S. Cali, people wear flip flops often and these are a nice alternative.

  • Maria Aragao
    Maria Aragao
    5/11/2011 4:37 PM

    I, personally, think these are super stylish. And, for the price, I think I'll get them in black AND brown!

  • Jules
    Jules – Grommet Team
    5/11/2011 7:59 PM

    Daily Grommet co-founder Joanne (on left, in video) and I met while working at the classic American sneaker company Keds. In that company saw all the international footwear trends very early--in fact Joanne ran all of product development at Keds so her job was to deliver innovative ideas. I found when I saw really novel ideas from overseas (or from Joanne) I would go through a mental process much like today's discussion. First a bit of shock, then adjustment, and sometimes (not always) embracing the idea. We think it is part of our promise to our Daily Grommet community to bring new ideas out for discussion...and we don't avoid potentially unpopular ideas. We screen for inspiration, truth, and news. Thanks for the cool discussion...keep it coming.

  • Janet
    Janet
    5/13/2011 8:43 PM

    @Jules Pieri: Yeah, and a lot of women fell for Crocs, too. I didn't.

  • Jules
    Jules – Grommet Team
    5/14/2011 7:33 AM

    @Janet: Those were not for me either. I like a clog silhouette in general, and think Crocs look really cute on kids.

  • jenifer
    jenifer
    5/11/2011 8:08 PM

    I love flip flops but can't wear them anymore, doctor's orders... anything that makes you clench your toes to keep them on is bad for your back. Sunscreen for the tan lines (spf 50 per doctor's orders, too) and now I can be in comfy, cute shoes again! Just think about the possibilities of decorating these with fabric paint, beads, sequins, rhinestones...

    :)

  • Lori Wight
    Lori Wight
    5/12/2011 12:36 AM

    No size 11? What’s a tall girl to do?! :’(

  • Katherine
    Katherine – Grommet Team
    5/12/2011 9:58 AM

    @Lori Wight: We've noticed that many startups will limit their assortment at first to the most common sizes. Maybe you've stumbled onto a business you could start; fashion forward shoes for tall girls!

  • Jenifer B.
    Jenifer B.
    5/13/2011 1:31 PM

    Socks with flip-flops...doesn't that defeat the purpose of wearing flip flops? My ankles feel hot just looking at them.

  • Pamela
    Pamela
    5/17/2011 12:50 PM

    Bizarro - the violent reactions! Yikes, folks, it's just flip flops not climate change........bad example.....y'all disagree with that too :)

    I just got mine yesterday: love the style; supports my ankles so I don't have to clench my toes; VERY stylish if you're one of the cool kids :) I love them.

    My request though is that the next iteration have a better foot bed for long walking - these feel a little hard.

  • Katherine
    Katherine – Grommet Team
    5/17/2011 1:10 PM

    @Pamela: Thanks for stopping back and letting us know how you like your olguitas! I have passed along your product suggestion to Rene.

  • Rene
    Rene – Special Guest
    5/17/2011 6:19 PM

    @Pamela: Thank you so much for your comment, Pamela! And thanks a lot for the suggestion! We absolutely love when our customers give us their insights to make our product better and better.

    I'll have your advice in mind... in the meantime, I promise that the more you wear your olguitas™, the more comfortable they will get! :)

  • Janet
    Janet
    5/18/2011 1:14 PM

    @Pamela: How does falling for every silly looking fashion trend just because some marketer says they are "fashionable" or "in" make you cool?

  • Suzn
    Suzn
    1/6/2012 10:01 PM

    I can't wear plain old flip-flops anymore due to an injury. These, at first glance, take some getting used to! But at least I won't have to worry if they're going to stay on my feet or not. And I think they're stylish in a trendy-unique sort of way! You won't see everyone else walking around in 'em! For now, anyway. I think they'll look smart with black leggings.

  • Katherine
    Katherine – Grommet Team
    1/6/2012 11:21 PM

    @Suzn:We like your point of view. Thanks for sharing!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.

 

olguitas

Argentinian Sandals

Move over flip-flops

Every spring when the weather warms up, we look forward to pulling out our sandals. And, truth be told, it’s exciting to wear simple flip-flops again after a cold winter. But the traditional flip-flop isn’t the most inspiring footwear on the block. Now we’ve found the best of both worlds: a more versatile and stylish sandal that hails from Argentina. Olguitas’ open-toed flip-flop sandals look great and go effortlessly from dressy to urban to casual chic.

Luciana Valente brought this style to her adopted home of Los
Angeles from her native Buenos Aires. This mother of two has built a business that allows her to exercise her passion for design and to have a better work-life balance. Luciana’s vegan sandals -- made from a stretchy blend of cotton and Lycra with a foam sole -- will comfortably hug your ankles. They come in whole sizes, but if you’re between sizes, we suggest sizing up. With olguitas, you’re sure to stand out from the crowd. Read More Read Less
No longer available

Grommet Launch Conversation

  • Rene
    Rene

    Buenos dias Daily Grommet. We are thrilled to be bringing fashion from the streets of Buenos Aires to the Daily Grommet venue today. Buenos Aires has always been progressive in its fashion and design tastes and olguitas represent what we love most about Buenos Aires fashion - chic, street-smart, comfortable, and always playful. If you are one who loves to be at the forefront of fashion you must own a pair of these Little Olgas for the summer. I am here to answer any questions you have.

  • Katherine
    Katherine – Grommet Team
    5/11/2011 12:08 PM

    One note about sizes. These come in whole sizes only and so if you are in between you should go up to the next larger size.

  • Yvette Gonzalez
    Yvette Gonzalez
    5/11/2011 12:13 PM

    My Olguitas are soo comfortable and cute! I love them!!

  • Rene
    Rene – Special Guest
    5/11/2011 12:20 PM

    @Yvette Gonzalez: We're so glad to hear that! Thank you! :)

  • Kelly
    Kelly
    5/11/2011 12:42 PM

    These are just so cute, but can you imagine the tan line you'll get? Yikes! These sandals are definitely for those days when you won't be spending a lot of time outdoors.

  • Judith Fleuette
    Judith Fleuette
    5/11/2011 12:44 PM

    Trying to stay fashionable with two active boys isn't always practical but Olguitas makes it possible. They look cool and stay on my feet even when I'm skateboarding with my kids! Can't live without my Olguitas!

  • Rene
    Rene – Special Guest
    5/11/2011 1:21 PM

    @Judith Fleuette: That's what I'm talking about, judy! Thank you so much for your comment! That's exactly the woman we had in mind when we decided to design olguitas™. Modern, active, momma on the go, who can't stop to pick up the flip-flop left behind! ;)

  • Victor K
    Victor K
    5/11/2011 7:18 PM

    @Rene Lopez: Congratulations Mr. and Mrs. Lopez for designing for the avant-garde woman. Great design, great price, and now all you need is some color for the teens to get a hold of them and...Ciao Bambino!

    Saludos Companeros...VictorK

  • Peggy
    Peggy
    5/11/2011 12:45 PM

    How cute and clever! But just wait 'til you take them off after a day in the sun and find a most unflattering "farmer's tan." Many years ago, athletic socklets that didn't go above the top of one's sneakers, so one could play tennis, softball and such and avoid getting a "farmer's tan" from ordinary athletic sox. How ironic!

  • Rene
    Rene – Special Guest
    5/11/2011 1:18 PM

    @Peggy : Hello Peggy! This is a very fair concern! Every time a customer asks me that question what I say is Please! Always wear sunscreen on your skin regardless of the footwear you choose for you. That's what I do every time I wear my olguitas™ but also when I wear a mini skirt or shorts with boots, for example.

  • Joe Brown
    Joe Brown
    5/11/2011 2:19 PM

    These are the stupidest things I have ever seen. Women really like these? Hmmmm.

  • Janet
    Janet
    5/11/2011 2:32 PM

    @Joe Brown: Not this woman! I think they are incredibly ugly and look ridiculous with a sundress.

  • Lauren
    Lauren
    5/11/2011 3:35 PM

    @Janet and Joe: I agree. They are surely not my style. This look is nothing new. These bootie/thongs are already prevalent in the US. These are as unappealing as crocks and the toeless/peeptoe boots and booties. It looks like a sock on a flip-flop with the toes and heel cut out. Of course, there will always be a segment of the female population that will flock to the odd, impractical, or downright ugly fashion trends that come out. Though I won't be a customer, the Lopez family will find their market. If I want to do sports, I'll wear athletic shoes, not flip-flops that won't protect my feet. PS Regarding tan lines...15-20 minutes of daily sun exposure is essential for Vitamin D production and good health. Do that, and then put on a safe, natural sunscreen if you feel the need.

  • george
    george
    5/11/2011 3:51 PM

    @Janet: I don't know if you are aware of this but this is a marketing website and these nice folks are trying to get some buzz about these ankle covering sandals and you're screwing the whole thing up.

    * post edited by admin.

  • Katherine
    Katherine – Grommet Team
    5/11/2011 4:04 PM

    @george: We don't mind at all if someone posts that he or she doesn't care for the product that we are showing. We know that not every product is for everyone and hope that on another day the product will be something that does appeal to you. We only ask that the banter remain civilized because we all know how quickly a message board can dissolve into a place where it is unpleasant to hang out. With that explanation you will notice that your latest post has been removed and your first edited.

  • Ruth
    Ruth
    5/11/2011 7:34 PM

    @Joe Brown: Apparently some women really like them. Let's see, in weather hot enough to want cooler toes, they keep ankles hot; they don't kick off easily like a flip-flop when I want to play on grass or in water; putting them back on is a much bigger production than flip-flops; they leave me with lovely brown/white lower legs; and they're really ugly. What's not to like?

  • Janet
    Janet
    5/13/2011 5:47 PM

    @Ruth: Not only that, they make me think of the men I see running around with sandals and crew socks on. I've always heard women complain about their men wearing socks with sandals because it looks so bad!

  • Katherine
    Katherine – Grommet Team
    5/11/2011 2:42 PM

    No lukewarm opinions today. You either love 'em or you don't! We appreciate everyone's opinions, just please make sure to keep the tone respectful.

  • Tori
    Tori – Grommet Team
    5/11/2011 2:52 PM

    Living in nice California weather, I have to say, I am known to wear flip flops all year round. These are such a nice alternative and a great way to dress them up a bit. Now, do I get black or brown? Decisions...

  • Judith Fleuette
    Judith Fleuette
    5/11/2011 3:42 PM

    Trying to stay fashionable with two active boys isn't always practical but Olguitas makes it possible. They look cool and stay on my feet even when I'm skateboarding with my kids! Can't live without my Olguitas!

  • Judith Fleuette
    Judith Fleuette
    5/11/2011 3:58 PM

    Yeah... Sorry, not trying to be redundant. Just refreshed the page and I guess my earlier comment was reposted! Since I'm on here, I'd like to say to Lauren that I agree one should wear proper athletic shoes when doing sports. However, I don't consider it doing sports when I'm casually skating alongside my kids. I don't wear Olguitas in the half-pipe! Being in S. Cali, people wear flip flops often and these are a nice alternative.

  • Maria Aragao
    Maria Aragao
    5/11/2011 4:37 PM

    I, personally, think these are super stylish. And, for the price, I think I'll get them in black AND brown!

  • Jules
    Jules – Grommet Team
    5/11/2011 7:59 PM

    Daily Grommet co-founder Joanne (on left, in video) and I met while working at the classic American sneaker company Keds. In that company saw all the international footwear trends very early--in fact Joanne ran all of product development at Keds so her job was to deliver innovative ideas. I found when I saw really novel ideas from overseas (or from Joanne) I would go through a mental process much like today's discussion. First a bit of shock, then adjustment, and sometimes (not always) embracing the idea. We think it is part of our promise to our Daily Grommet community to bring new ideas out for discussion...and we don't avoid potentially unpopular ideas. We screen for inspiration, truth, and news. Thanks for the cool discussion...keep it coming.

  • Janet
    Janet
    5/13/2011 8:43 PM

    @Jules Pieri: Yeah, and a lot of women fell for Crocs, too. I didn't.

  • Jules
    Jules – Grommet Team
    5/14/2011 7:33 AM

    @Janet: Those were not for me either. I like a clog silhouette in general, and think Crocs look really cute on kids.

  • jenifer
    jenifer
    5/11/2011 8:08 PM

    I love flip flops but can't wear them anymore, doctor's orders... anything that makes you clench your toes to keep them on is bad for your back. Sunscreen for the tan lines (spf 50 per doctor's orders, too) and now I can be in comfy, cute shoes again! Just think about the possibilities of decorating these with fabric paint, beads, sequins, rhinestones...

    :)

  • Lori Wight
    Lori Wight
    5/12/2011 12:36 AM

    No size 11? What’s a tall girl to do?! :’(

  • Katherine
    Katherine – Grommet Team
    5/12/2011 9:58 AM

    @Lori Wight: We've noticed that many startups will limit their assortment at first to the most common sizes. Maybe you've stumbled onto a business you could start; fashion forward shoes for tall girls!

  • Jenifer B.
    Jenifer B.
    5/13/2011 1:31 PM

    Socks with flip-flops...doesn't that defeat the purpose of wearing flip flops? My ankles feel hot just looking at them.

  • Pamela
    Pamela
    5/17/2011 12:50 PM

    Bizarro - the violent reactions! Yikes, folks, it's just flip flops not climate change........bad example.....y'all disagree with that too :)

    I just got mine yesterday: love the style; supports my ankles so I don't have to clench my toes; VERY stylish if you're one of the cool kids :) I love them.

    My request though is that the next iteration have a better foot bed for long walking - these feel a little hard.

  • Katherine
    Katherine – Grommet Team
    5/17/2011 1:10 PM

    @Pamela: Thanks for stopping back and letting us know how you like your olguitas! I have passed along your product suggestion to Rene.

  • Rene
    Rene – Special Guest
    5/17/2011 6:19 PM

    @Pamela: Thank you so much for your comment, Pamela! And thanks a lot for the suggestion! We absolutely love when our customers give us their insights to make our product better and better.

    I'll have your advice in mind... in the meantime, I promise that the more you wear your olguitas™, the more comfortable they will get! :)

  • Janet
    Janet
    5/18/2011 1:14 PM

    @Pamela: How does falling for every silly looking fashion trend just because some marketer says they are "fashionable" or "in" make you cool?

  • Suzn
    Suzn
    1/6/2012 10:01 PM

    I can't wear plain old flip-flops anymore due to an injury. These, at first glance, take some getting used to! But at least I won't have to worry if they're going to stay on my feet or not. And I think they're stylish in a trendy-unique sort of way! You won't see everyone else walking around in 'em! For now, anyway. I think they'll look smart with black leggings.

  • Katherine
    Katherine – Grommet Team
    1/6/2012 11:21 PM

    @Suzn:We like your point of view. Thanks for sharing!

The launch day conversation has ended. Please direct further questions about this Grommet to our Community Experience Team.